Showing results by narrator "Erik" in All Categories

Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough - serious marketers and innovators must ask them to become something different instead.

Aramin Decourcey - Min to his few friends - might be the best thief in Amberwich, and he might have a secret that helps him survive the cutthroat world of aristocratic families and their powerful magic users, but he does have one weakness: his affection for his adopted nephew, Harry. When the formidable Sabadine family curses Harry, Min must accept a suicide mission to save his life: retrieve Kazimir Stone, a low-level Sabadine hedgewitch who refuses to come home after completing his apprenticeship...and who is in Anhaga.

The fall of mankind begins with just one man, a man who sells his soul piece by piece. Perhaps he does it with the purest of intentions or perhaps he does it because he's a greedy, grasping, evil son of a bitch. Either way the results are the same: Hell on Earth. Jack Dreyden, a doctoral candidate in ancient languages, begins his road to Hell when he translates an ancient scroll that was never supposed to see the light of day.

Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization.

Faolan's made it back to his clan as a gnaw wolf, the lowest ranking pack member. And the hardships are just beginning. Framed for murder of a wolf pup, he must find the culprit and prove his worthiness in the clan.

I'm done. Getting ditched at the altar is nothing compared to being humiliated there in front of three hundred shocked guests. Apparently I'm no good at spotting the signs your man's a cheating liar. So I set off solo on my honeymoon to Hawaii, where I realize I've got this life thing down just fine on my own. Friendships and laughter? Yes. Adventures? Absolutely. But relationships? Hell no. Never again.

Devon Atwood presents Book 4 in the Kiss-Met series.

Marriage is a profound and marvelous mystery established by God for his glory-and that is for our good. So many marital relationships never reach their greatest potential because they have the fatal limitation of being focused on one another. When our focus is solely on God, our marriages have the potential to thrive and not merely survive.

It isn’t everyday that an opportunity comes along to hear newly discovered advice for success in tough times book by Napoleon Hill, the legendary author of Think & Grow Rich, The Magic Ladder to Success, and The Master Key to Riches. The Lost Prosperity Secrets of Napoleon Hill consists of a series of magazine articles Napoleon Hill wrote between 1919 and 1923 for Success Magazine, for which he eventually became an editor.

June Mabee is a lot of things. She's the girl next door. She's the best friend I ever had. She was my first kiss. And she's the last person I should have feelings for. Two years ago, I cut all ties with her because I had no choice. No more late-night phone calls, no hellos or goodbyes, not even a passing smile. I left her to wonder what happened to the us we used to be. We were best friends, and then suddenly . . . we weren't. And I know it hurt. But the truth would have hurt her more, and being anything with June would have destroyed my family.

I'm the quiet one. The one everyone respects . . . but secretly fears. They should. I've seen the darkness in the world—and it has slowly bled into me until not even a glimmer of light remains. The women who come to Sanctuary are in need of someone to rescue them. It's my job to protect them. To send the monsters who terrorize them back into the abyss they slithered out of.

When your bestie thinks her new boyfriend might be a bookie, you do a little digging. Which is precisely how I ended up in the Falcons' locker room. I didn't expect to find Colter Bayliss naked. Nor did I expect the crazy hockey player to be so bossy. Now, I can't seem to get him out of my hair. He's determined to solve this mystery with me. And the more time I spend with him, the less I want to solve it alone.

Collectively, people think and act in ways that are different from how they think and act as individuals. Understanding these differences, says William (Bill) Bonner, a longtime maverick observer of the financial world and the vagaries of the investing public, is vital to preserving your wealth and personal dignity. Now Bonner and co-author Lila Rajiva show groupthink at work in an improbable array of instances throughout history and reveal why swimming against the current pays.

Based on the author’s experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to developing an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in “guerilla" mode, how find investors, and much more. And all of that is based on his IP 3 Tacitical Method which breaks everything down to Invent, Protect, Promote, and Profit.

When I wake up in the hospital after a DUI car crash, my new NHL team owner gives me an ultimatum—get sober or get packed for the minor leagues. So I talk the talk and go to rehab. I plan to breeze through, get sprung in thirty days or less and hit the road with my new team, the Chicago Blaze. All I have to do is charm my attractive, uptight rehab group leader into thinking I've changed—how hard could it be?

This book is for any restaurant or bar owner who's fed up with ineffective marketing fads and ready for the unvarnished truth. It's time to take control of your restaurant marketing, understand what truly works, and avoid the mistakes that are costing you customers and profits.

Come on, admit it, we all love a gripping tale of our fellow creatures gone bad. Think Jaws, The Rats, The Crabs, Pede, Them! – the list is practically endless (hell, they even made a movie about killer bunny rabbits! Night of the Lepus, 1972, anyone?). There’s just something so inherently terrifying about the animals we see every day and take for granted are going to stay in their dens, burrows, nests, swamps, and crevices going on a murderous rampage of mayhem and outright slaughter against us poor human beings.

Showing up to a small town for an author retreat began with a bad arrival at the inn. Stone Madden, the cocky retired hockey star with a tight jawline, and my opposite? He's actually the man behind a writer I assumed was a recluse. And he's ready to make my day miserable due to our apparent lack of enthusiasm for one another. But it doesn't take long to discover we click with an inflammable instant attraction. The fire I thought I'd lost inside of me begins to return.

You never dreamed being the boss would be so hard. You're caught in a web of conflicting expectations from subordinates, your supervisor, peers, and customers. You're not alone. Packed with compelling stories and practical guidance, Being the Boss is an indispensable guide for not only first-time managers but all managers seeking to master the most daunting challenges of leadership.

La Guía rápida de "33 estrategias de guerra" se basa en el libro "El arte de la guerra" de Sun Tzu (545-470 a. C.). ¡La guerra o cualquier tipo de conflicto, se libra y gana mediante estrategias! ¡Tu mente es el punto de partida de toda guerra! ¡Una mente facilmente agobiada por emoción, enraizada en el pasado y que no puede ver el mundo con claridad y rapidez, producirá estrategias que siempre erraran el tiro!