Showing results by narrator "Mel Foster" in All Categories

Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message.

A Pulitzer Prize-winning journalist tells the story of the self-made billionaire who built the Kendall-Jackson empire from nothing into the biggest-selling brand of premium wines in the U.S. Jess Stonestreet Jackson was one of a small band of pioneering entrepreneurs who put California's wine country on the map. His life story is a compelling slice of history, daring, innovation, feuds, intrigue, talent, mystique, contrarianism, and luck, offering a unique window on the elegant, adventurous, and cut-throat worlds of Jackson's two passions: wine and horseracing.

American economic policy ranks as something between bad and disgraceful. As leading economist Alan S. Blinder argues, a crucial cultural divide separates economic and political civilizations. Economists and politicians often talk - and act - at cross purposes: politicians typically seek economists' "advice" only to support preconceived notions, not to learn what economists actually know or believe. Politicians naturally worry about keeping constituents happy and winning elections. Some are devoted to an ideology.

Dennis Prager, author of The Rational Bible - which, upon its first publication, was the number one bestselling non-fiction book in America - turns his attention to the Haggadah, the book used for the most widely celebrated Jewish ritual, the Passover Seder. As with Prager’s multi-volume commentary on the Torah, the explanations included with this Haggadah are equally valuable for religious and non-religious Jews, as well as for non-Jews. It provides enough thought-provoking ideas and insights to last the reader a lifetime.

In the early 19th century, Thomas Jefferson, the third president of the United States and the principal author of the Declaration of Independence, conceived the idea of extracting a gospel purified of what he saw as extraneous philosophical, mythological, and theological elements. To do so, he took verses from the four canonical gospels and arranged them into a single narrative, focusing on the actual words of Jesus.

This is the real story of the Beatles' harrowing rise to fame, focusing on that seven-year stretch from the time the boys met as teenagers in the 1950s to early 1964, when the Fab Four prepared to invade America. From the boys' humble beginnings in Liverpool, to the cellars of Hamburg, When They Were Boys includes stories never before told, including heartbreaks, lucky breaks, and dramatic twists of timing, fate, loyalty, and betrayal.

The wave of Eastern European Jewish immigrants who swept into New York in the late nineteenth and early twentieth centuries by way of Ellis Island were not welcomed by the Jews who had arrived decades before. These refugees from czarist Russia and the Polish shtetls who came to America to escape pogroms and persecution were considered barbaric, uneducated, and too steeped in the traditions of the "old country" to be accepted by the more refined and already well-established German-Jewish community. But the new arrivals were tough, passionate, and determined.

Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.

In today's fast-moving Information Age, traditional business-planning tools are rapidly becoming obsolete. Yet the competitive, ever-changing marketplace demands that executives move quickly or risk becoming relics. Here's how the world's top executives use chess tactics to thrive in the face of incalculable complexities and unexpected change.

In 1945, Erle Stanley Gardner, noted attorney and author of the popular Perry Mason mysteries, was contacted by an overwhelmed California public defender who believed his doomed client was innocent. William Marvin Lindley had been convicted of the rape and murder of a young girl along the banks of the Yuba River, and was awaiting execution at San Quentin. After reviewing the case, Gardner agreed to help - it seemed the fate of the "Red-Headed Killer" hinged on the testimony of a colorblind witness.

Tragically, they come from two different worlds. Elias is a Christian Arab living on the eastern side of the newly divided city, and Lila is a Jew living on the western side. A growing conflict between their cultures casts a heavy shadow over the region and their burgeoning relationship. Between them lie not only a wall of stone and barbed wire but also the bitter enmity of two nations at war.

For Efrem Harkham, hospitality isn't just a job - it's a way of life. And that attitude is evident when you walk into any of Harkham’s one-hundred-plus luxury hotels. In a true, rags-to-riches American success story, Harkham built a renowned international hotel brand that is synonymous with comfort and refinement.

Feed your curiosity of the Bible by exploring the deeper meaning behind familiar Old Testament passages. Below the surface of every seemingly ordinary Bible verse lies a deeper meaning just waiting to be discovered. And these hidden insights aren't just reserved for scholars, academics, or...

Expand your EI to make courageous decisions and transform your life based on Patrick Kilcarr’s EQ-I 2.0 tool and his 'Master Trainer' status.

The Powers is written for people who have a drive to become highly successful in their chosen field of endeavor. Throughout this book you will meet many who came from ordinary backgrounds to achieve extraordinary things in a variety of pursuits. They came from different circumstances with a wide range of gifts as well as many personal limitations. All have experienced failure and some were serial failures.

Everywhere you look, you'll find viral quotable wisdom attributed to icons ranging from Abraham Lincoln to Mark Twain, from Cicero to Woody Allen. But more often than not, these attributions are false. Garson O'Toole - the Internet's foremost investigator into the dubious origins of our most repeated quotations, aphorisms, and everyday sayings - collects his efforts into a first-ever encyclopedia of corrective popular history.

On a quest for enlightenment, Benjamin Shalva journeyed through the wilds of Tibet and took a pilgrimage to a white-walled monastery in Rhode Island. He wrestled with demons, danced with temptresses, and sang with hundreds of voices under the stars. Now, using the lessons and techniques gained through years of religious exploration and inward reflection, Shalva offers simple and powerful ways to connect with your spiritual self, whether it be in a place of worship or the yoga studio, or even while sitting in traffic.

With Schwarzkopf is Gus Lee's remembrance of his mentor and friend H. Norman Schwarzkopf, and his firsthand account of how Schwarzkopf shaped his life. In 1966, Lee, a junior-year cadet at West Point, was bright, athletic, and popular. He was also on the verge of getting kicked out. Nearing the bottom of his class due to his penchant for playing poker and reading recreationally instead of studying engineering, he was assigned a new professor: then-Major Norman Schwarzkopf.

William Peter Blatty, the best-selling author and Oscar Award-winning screenwriter of The Exorcist, lived a charmed life among the elite stars of Hollywood. His son, Peter, born over a decade after The Exorcist, grew from an apple-cheeked boy into an "imposing young man with a quick, warm smile". But when Peter died very suddenly from a rare disorder, Blatty's world turned upside down.

Connecting our speed-obsession with today's global capitalism, Taylor composes a grand narrative showing how commitments to economic growth and extreme competition, combined with accelerating technological innovation, have brought us close to disaster. Psychologically, environmentally, economically, and culturally, speed is taking a profound toll on our lives.