Showing results by narrator "MIKE COOPER" in All Categories

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

The 20th century saw a remarkable upsurge of research on drugs, with major advances in the treatment of bacterial and viral infections, heart disease, stomach ulcers, cancer, and metal illnesses. These, along with the introduction of the oral contraceptive, have altered all of our lives. There has also been an increase in the recreational use and abuse of drugs in the Western world. This Very Short Introduction, in its second edition, gives a nontechnical account of how drugs work in the body.

From Parkinson’s disease to Tourette’s syndrome and depression to psychopathy, Broken Brains reveals the mysteries of brain function - and dysfunction. In this no-nonsense introduction, Ian Mitchell takes you on a tour through the sometimes devastating and sometimes bizarre effects of what happens when brains break down.

The impact of an asteroid led to the extinction of the dinosaurs. Could another giant cosmic missile soon be heading our way? In Target Earth, acclaimed Dutch astronomy writer Govert Schilling provides a full account of what we know, and need to know, about all the extraterrestrial matter constantly bombarding our planet—from microscopic dust particles and space debris to massive meteorites, comets, and asteroids.

This book explores a new approach to understanding the evolution of mind and consciousness by examining the perceptual abilities of animals and the way they experience their world. It offers a science-based, bottom-up approach to our own conscious worldview by seeing it through the eyes of others. Human ecologist John Schooneveldt emphasizes the role of context in evolution and the way animals internalize and engage with the contextual properties of their world that are meaningful for them.

Emotions are complex mental states that resist reduction. They are visceral reactions but also beliefs about the world. They are spontaneous outbursts but also culturally learned performances. And just as our emotions in any given moment display this complex structure, so their history is plural rather than singular. The history of emotions is where the history of ideas meets the history of the body, and where the history of subjectivity meets social and cultural history.

We make choices all the time - about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy?

Prime Minister Winston Churchill had no qualms about using native German speakers from Austria, Poland, Czechoslovakia, and Germany itself. The majority were Jews who had fled persecution. Two examples of these secret units were X Troop Commandos and the Special Interrogation Group. The SIG men deserve their legendary status. They fought, and often died, wearing Wehmacht uniform. As this book reveals that, after infiltrating Field Marshal Rommel's Afrika Korps, one detachment even drew Nazi pay.

In Origin Story, medical historian Howard Markel recounts the two-year period (1858 to 1860) of Darwin's writing of On the Origin of Species through its spectacular success and controversy. Simultaneously, Markel delves into the mysterious health symptoms Darwin developed, combing the literature to emerge with a cogent diagnosis of a case that has long fascinated medical historians.

Forged during the tumultuous aftermath of Partition in 1947, the Inter-Services Intelligence Directorate (ISI) has grown to become the preeminent intelligence service in Pakistan. Its capabilities are comprehensive, its remit covers both foreign and domestic intelligence, and it is one of the most feared and respected agencies of the Global South. Pakistan's ISI provides an up-to-date and detailed introduction to the ISI and its historical evolution.

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world. 

In this fully updated fourth edition, Pinder and Usherwood cover the migrant crisis and the UK's decision to leave the Union, set in the context of a body that is now involved in most areas of public policy. Discussing how the EU continues to draw in new members, they conclude by considering the future of the Union and the choices and challenges that may lie ahead. 

'Cuts through the noise to give the reader geopolitical clarity' TIM MARSHALL 'Shines powerful light on the state of contemporary geopolitics . . . Profound' ANDREW ROBERTS 'Wide-ranging and provocative' FIONA HILL 'Simms is one of the most knowledgeable and formidable analysts of how the Great...

In nature, everything is connected: from microscopic bacteria and soaring trees to animals struggling for survival amid thriving humanity. Yet many of today's toughest problems, from environmental destruction to divisive politics, stem from fundamental disconnections. In Intertwined, Michael Gross explains how the natural world can be a powerful reminder of our interdependence.

Not long ago, the Solar System was the only example of a planetary system - a star and the bodies orbiting it - that we knew. Now, we know thousands of planetary systems, and have even been able to observe planetary systems at the moment of their birth.

In 1827 the Royal Navy purchased a Baltimore clipper and renamed her the Black Joke. Assigned to the Preventative Squadron, she patrolled the west coast of Africa and freed 3,692 captives from enslavement. Beloved by seafarers and celebrated by the public, the Black Joke would become the most famous weapon in the campaign for abolition. But in her previous life as the Henriqueta, the Black Joke had been a slave ship. Through the experiences of slavers and abolitionists, captives and crew, Stephen Taylor charts the vessel's extraordinary double life.

To secure a comfortable afterlife, ancient Egyptians built fortress-like tombs and filled them with precious goods, a practice that generated staggering quantities of artifacts over the course of many millennia—and also one that has drawn thieves and tomb-raiders to Egypt since antiquity. Drawing on modern scholarship, reportage, and period sources, this book tracks the history of treasure-seekers in Egypt and the social contexts in which they operated, revealing striking continuities throughout time.

NEW YORK TIMES BESTSELLER Marathon—one of history’s most pivotal battles. Its very name evokes images of almost superhuman courage, endurance, and fighting spirit. But until now, the story of what happened at Marathon has been told exclusively through the narrow viewpoint of specialists in...

On the Japanese island of Shikoku, amidst mountains, coasts, and bamboo forests, lies one of the worlds most sacred trails—the eighty-eight-temple pilgrimage. Inspired by Paulo Coelho, the author of The Alchemist, and driven by dissatisfaction with the day-to-day grind, Matt Jardine embarks on a journey in search of answers to life’s great questions, mysteries that confound us all. Heartfelt, accessible, humorous, and profound, what he discovers is that the hardest path is rarely the one we walk outside, but the one we walk within.

Over the last decade, scientists have discovered the importance and widespread presence in the body of a remarkable family of proteins known as prion proteins. Research links various types of prion proteins to neurodegenerative diseases such as Parkinson's and Alzheimer's—and this has fueled the search for new drugs that could halt the progression of these terrible disorders. Other discoveries have revealed the essential roles prion proteins play in memory and immunity, and the part they may have played in the beginnings of life on our planet.