Showing results by narrator "Scott Pollak" in All Categories

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.

Though several historians had published works on America's westward expansion prior, Paxson's Pulitzer Prize winning study was groundbreaking in its complete and unified presentation. Beginning with a survey of the frontier at the end of the French and Indian War and proceeding to follow the frontier westward until the close of the period of settlement in about 1890, Paxson's cross-sectional method carries the narrative in a wide windrow of detail, serving as a detailed and scholarly synthesis of the fragmentary work of previous historians.

Price and volume analysis is one of the most effective approaches to market analysis. It was pioneered by Richard Wyckoff, who worked on Wall Street during the golden age of technical analysis. In Trades About to Happen, veteran trader David Weis explains how to utilize the principles behind Wyckoff's work and make effective trades with this method.

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

People - frustrating, confusing, disappointing, complicated - are the most difficult part of leadership, and they challenge leaders everywhere, from leaders of many to managers of a few. In this book Chuck DeGroat addresses the flawed nature of people and offers wisdom for leaders of all types in dealing with just about anyone who is difficult to lead and to love.

Your mind is a laboratory and you are the chemist, creating your reality thought by thought. Mental Chemistry teaches how you can access and direct your mind power to achieve success in all areas of your life. This digitally mastered audiobook with professional narration is one of the highest quality audio recordings of this classic book. This edition is true to the original, word for word what the author wrote back in 1922. This book shows how the natural laws of the universe work in conjunction with our mental processes.

The best-selling author of Pioneering Portfolio Management, the definitive template for institutional fund management, returns with an audiobook that shows individual investors how to manage their financial assets. In Unconventional Success, investment legend David F. Swensen offers incontrovertible evidence that the for-profit mutual-fund industry consistently fails the average investor. From excessive management fees to the frequent churning of portfolios, the relentless pursuit of profits by mutual-fund management companies harms individual clients.

Doctors Chuck Smith and Jason Hunt bring a unique and important perspective to the subject of addiction. Experts in the field, Smith and Hunt have personal, firsthand experience with the humiliation and shame that accompanies substance use disorder. But addiction, as they point out, is a disease, no less so than diabetes or heart disease, and it needs to be treated as such. If you, or a loved one, is struggling with addiction, you'll find help in Smith and Hunt's book. When one understands the science behind addiction, one can begin to move forward. Beyond the stigma lies hope.

Our health-care system is in critical condition. The Affordable Care Act has insured more Americans than ever, yet deductibles keep rising and costs continue to climb. Now more than ever, the industry needs a shot in the arm. It needs The Innovator's Prescription, the now-classic approach to efficient, affordable health care.

This useful guide educates students in the preparation of literature reviews for term projects, theses, and dissertations. The authors provide numerous examples from published reviews that illustrate the guidelines discussed throughout the book. Written by Professor Emeritus Jose L. Galvan, PhD (California State University) and Assistant Professor Melisa C. Galvan, PhD (California State University), who are accomplished educators as well as authors. It's no surprise that Writing Literature Reviews is a widely beloved and utilized resource for students and educators.

In The Battle for Investment Survival, the turf is Wall Street, the goal is to preserve your capital at all costs, and to win is to "make a killing without being killed." This memorable classic, originally written in 1935, offers a fresh perspective on investing from times past. The Battle for Investment Survival treats investors to a straightforward account of how to profit—and how to avoid profit loss—in what Loeb would describe as the constant tug-of-war between rising and falling markets.

Startup Boards draws on the authors' experience and includes stories from board members, startup founders, executives, and investors. Any CEO, board member, investor, or executive interested in creating an active, involved, and engaged board should listen to this audiobook—and keep it handy for reference.

A few years ago, Matthew Martinez was a lot like you - he worked hard to make as big a salary as he could. But it wasn't enough. He worked by the clock and yearned to be his own boss. With a small amount of savings, he acquired his first rental property. Two years later, he was making more from his rentals than he was working nine-to-five, so he quit his day job to oversee his real estate investments. Today, he enjoys a multimillion-dollar collection of income-producing properties - and he's ready to share his money-making strategies.

You have a great product. You have top-notch talent. You have a process that’s been carefully mapped out. So, what’s missing? Executive, speaker, and leadership authority Billy Ray Taylor points to a lack of clarity on strategy that makes it impossible for your employees to understand how their activities fit within the company’s overall vision and to take true ownership of their careers. In this groundbreaking guide, Taylor reveals how his proprietary LinkedX Process can help your organization cultivate extreme ownership at every level, from top management to front-line employees.

Whether you’re running a business, building a career, raising a family, or attending school, uncertainty has been the name of the game for years - and the feeling reached an all-time high when COVID-19 hit. Even the savviest, smartest, toughest people are understandably feeling enormous pressure and often feeling paralyzed by fear.

Benjamin Graham's revolutionary theories have influenced and inspired investors for nearly 70 years. First published in 1934, his Security Analysis is still considered to be the value investing bible for investors of every ilk. Yet, it is the second edition of that book, published in 1940 and long since out of print, that many experts—including Graham protégé Warren Buffet—consider to be the definitive edition.

Parents have the privilege and responsibility to partner with God to release their children's divine destiny. Biblical wisdom, God's promises, and the passionate prayers of caretakers of children are change agents in the lives of these young giant-killers. From Bethel Church leaders and parents Bill and Beni Johnson comes this practical 31-day prayer resource for those who want to receive God's passionate heart for their children, pray daily for them, and model prayer with them.

If your emotional pain feels physical and your physical pain feels emotional, your marriage may be making you sick - literally. Join Dr. David Hawkins and his sons, an internist and a surgeon, as they explore the effects relational stress and trauma can have on our bodies.

Value-Added Selling (Fourth Edition) offers proven strategies and tactics to help you not only close more sales, but improve repeat business without compromising on price. You'll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price.

This book is written for everyone involved in the hiring process. It will help hiring managers and recruiters find and hire more top-notch people for any job, from entry-level to CEO. Using the two-question Performance-based Interview, anyone who is involved in assessing candidates will quickly be more effective and more accurate. Just as important, it will help job-seekers find better jobs by giving them an inside view of how most companies look for, assess and hire new employees. Hiring top talent starts by clarifying expectations up front.