Showing results by narrator "Pam Ward" in All Categories

Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this audiobook provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Listeners will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution.

Every town has at least one beloved if misunderstood eccentric, and Beanie Bradsher belongs to Mayhew Junction. Some - LouWanda Crump, for example - would call Beanie a spectacle, but Beanie just marches - and dresses - to the beat of a different drum.

The War on Cops exposes the truth about officer use of force and explodes the conceit of "mass incarceration". A rigorous analysis of data shows that crime, not race, drives police actions and prison rates. The growth of proactive policing in the 1990s, along with lengthened sentences for violent crime, saved thousands of minority lives. In fact, Mac Donald argues, no government agency is more dedicated to the proposition that "black lives matter" than today's data-driven, accountable police department.

Fascism is notoriously hard to define. How do we make sense of an ideology that appeals to streetfighters and intellectuals alike? That is overtly macho in style, yet attracts many women? That calls for a return to tradition while maintaining a fascination with technology? And that preaches violence in the name of an ordered society? In the new edition of this Very Short Introduction, Kevin Passmore brilliantly unravels the paradoxes of one of the most important phenomena in the modern world

In this helpful and encouraging book, Elizabeth Liebert introduces the practice of discernment and guides listeners through the process of faithful decision making. Following the way of discernment means becoming increasingly able to notice where God is at work in the world and in one's own life - and becoming increasingly generous with one's own life in response.

In the tradition of Simon Winchester and Dava Sobel, The Riddle of the Labyrinth: The Quest to Crack an Ancient Code tells one of the most intriguing stories in the history of language, masterfully blending history, linguistics, and cryptology with an elegantly wrought narrative. When famed archaeologist Arthur Evans unearthed the ruins of a sophisticated Bronze Age civilization that flowered on Crete 1,000 years before Greece's Classical Age, he discovered a cache of ancient tablets, Europe's earliest written records.

In the big-sky country of Montana, the past doesn't always stay buried. Circumstances have a way of forcing secrets into the open, sometimes bringing hearts together in unlikely ways, and sometimes tearing them apart. Dear Lady is Book One in the Coming to America series about women who come to America to start new lives.

From Phyllis Schlafly, the woman whose celebrated classic, A Choice, Not an Echo, upended the 1964 Republican Convention, comes a persuasive new argument for a surprising conservative choice: Donald Trump. For the first time since 1980, a significant number of Republicans are considering abandoning their party's nominee. This is a grave mistake, Schlafly says, because a Donald Trump "radical redirection" could actually set America back on the path of Reagan's conservative revolution.

Making memories and fostering relationships with our grandchildren in the midst of a fast-moving culture isn't easy, and a legacy that lasts isn't crafted overnight. So how do we as grandparents cultivate strong, meaningful relationships with the children we adore? Start with The Mindful Grandparent. Through inspired ideas teamed with simple practices and engaging stories, it covers wide-ranging topics such as cultivating curiosity, helping children explore difficult topics, honoring adult children's boundaries, and managing technology. Let it be your guide and refuge.

Full of mother-wisdom, reassurance, and support, Sweet Sleep is the first book on nights and naps for breastfeeding families. It is a comprehensive how-to guide for making sane and safe decisions on how and where your family sleeps, backed by the latest research in pediatric care.

In Idaho, the land is good but life is hard for a German emigre whose dreams have turned to dust. Love found and lost can shatter a man's faith. But it is about to strengthen that of the woman to whom he turns - and in the drought of summer, a withered promise springs to life. Promised to Me is book four in the Coming to America series about women who come to America to start new lives. Set in the late 1800s and early 1900s, these novels craft intense chemistry and conflict....

Where does learning begin and how is it sustained and stored in the brain? For musicians, these questions are at the very core of their creative lives. Cognitive and neuroscience have flung wide the doors of our understanding, but bridging the gap between research data and music-making requires a unique immersion in both worlds. Lynn Helding presents a symphony of discoveries that illuminate how musicians can optimize their mental well-being and cognitive abilities.

Many Christian women are torn between how the church has taught traditional gender roles and the liberty they see secular society afford to women. But what if the church's conventional teachings on the place of women aren't really biblical at all? On Purpose is a serious study on the verses in the Bible that have often been interpreted to define the role of women in the church, at home, and in the workplace. Julie Coleman reveals how the timeless principles in the Bible actually teach freedom for women. In fact, when rightly understood, these verses are a wake-up call.

Rebecca never felt safe as a child. In 1969, her father, Robert Nichols, moved to Sellerstown, North Carolina, to serve as a pastor. There he found a small community eager to welcome him - with one exception. Glaring at him from pew number seven was a man obsessed with controlling the church. Determined to get rid of anyone who stood in his way, he unleashed a plan of terror that was more devastating and violent than the Nichols family could have ever imagined.

This powerful book, based on cutting-edge research and cognitive behavioral strategies, will help you develop the know-how to effectively manage teen anxiety. You'll learn the best ways to support your teen in overcoming problematic thinking and fears, discover what behaviors and coping strategies unwittingly make anxiety worse, and understand how anxiety is best defeated with surprisingly counterintuitive methods.

Living in the Woods in a Tree is an intimate glimpse into the turbulent life of Texas music legend Blaze Foley (1949-1989), seen through the eyes of Sybil Rosen, the woman for whom he wrote his most widely known song, "If I Could Only Fly". It captures the exuberance of their fleeting idyll in a tree house in the Georgia woods during the countercultural 1970s. Rosen offers a firsthand witnessing of Foley's transformation from a reticent hippie musician to the enigmatic singer/songwriter who would live and die outside society's rules.

Collected here are 10 Western short stories by Richard S. Wheeler, the award-winning author who makes storytelling look easy. In "Mugs Birdsong's Crime Academy", celebrated criminal Mugs Birdsong decides to found an academy that will instruct lawmen on the ways and means of lawlessness. "The Last Days of Dominic Prince" is the tragic tale of a cattle baron and his final conflict with the forces of political correctness. "Dead Weight" introduces us to a coffin maker who constructs a work of art.

Dr. Jack Newman and Teresa Pitman are two of the foremost lactation experts in Canada and have helped tens of thousands of new mothers find solutions that work. In this comprehensive guide, they share the most current information about breastfeeding and provide new, effective strategies and solutions to make breastfeeding work for you.

My dear Beth, though Uppsala, Iowa, takes its name from a city in my native Sweden, life here is different from what I have known. With my parents' blessing, I have taken employment in the home of Mr. Bridger, a dairy farmer, caring for his ill mother and two young, orphaned nieces. It is most unlike me to leave home, even in a temporary manner. But the need is great and Hattie Bridger and the children are so endearing. As for Dirk Bridger, he is an unhappy man, but also loyal, hardworking, and honorable.

In The Day Wall Street Exploded, Beverly Gage tells the story of a once infamous but now largely forgotten terrorist attack. On September 16, 1920, a horse-drawn cart packed with dynamite exploded in a spray of metal and fire, turning the busiest corner of America's financial center into a war zone. Based on thousands of pages of Bureau of Investigation reports, this historical detective saga traces the four-year hunt for the perpetrators, a worldwide effort that spread as far as Italy and the new Soviet nation.