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This final essay for an organizational behavior 300-level class explains the basic concepts involved with organizational behavior. Organizational behavior is extremely important to understand, because the behavior of a business's employees, customers, or suppliers can make or break the business. There are various main concepts that are important to identify when understanding an organization's behavior.

If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The best-selling author of The Experience Effect has now turned his attention to building that most precious of all brands - you. In an economy where so many people are struggling, trying to re-create themselves and build new skill sets, the value of a personal brand becomes paramount.

People today are living in a chaotic world where they are trying to survive in a ruthless aggressive culture. Everyday life in the real world is a struggle. People are often very rude, unkind, and self-consumed. They could care less how they treat you.