Showing results by author "Den Patrick" in All Categories

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.

You probably don't need to be told that the demands of modern living are taking their toll on our wellbeing. You likely feel it. And yet, some of us feel as though we're the only ones who are weary, overwhelmed or anxious so we don't talk about it and try and pretend that it's not happening. The truth is that we're far from alone; we all have days where life feels too much, and we've all had times when we're desperate to know that brighter days are ahead.

In Design Any Disaster, certified emergency manager and master business continuity practitioner Patrick Hardy reveals the secrets of disaster preparedness that helped him build the largest and most successful small business and family disaster planning company in the world. He explains why: You should never, ever "remain calm" during a disaster, 99% of all disaster plans are a complete waste of time, and fancy disaster equipment and supplies actually leave you less prepared.

The prevalence of sex crimes has become one of the most urgent and most widely misunderstood subjects of our times. We are living through a sea change in our attitudes to sex crimes, yet we continue to get things badly wrong in the way we respond to them. Drawing on over 30 years' experience, Patrick Tidmarsh argues that we need to find a new way to understand, investigate and talk about these crimes. He forces us all to question our own prejudices and assumptions - about both victims and perpetrators.

Long before Doctor Fingal Flahertie O'Reilly became a fixture in the colourful Irish village of Ballybucklebo, he was a young M.B. with plans to marry midwife Dierdre Mawhinney. Those plans were complicated by the outbreak of World War II and the call of duty. Assigned to the HMS Warspite, a formidable 30,000-ton battleship, Surgeon Lieutenant O'Reilly soon found himself face-to-face with the hardships of war, tending to the dreadnought's crew of 1,200 as well as to the many casualties brought aboard.

In The 10% Entrepreneur, Patrick J. McGinnis shows you how to integrate entrepreneurship into your life by investing 10% of your time and, if possible, 10% of your capital into side projects. You will generate more income, discover new opportunities, sharpen your skills - and get the life you've always wanted.

Theo Stein-Meyer loves being part of the Magic Misfits. Armed with his trusty violin bow, he completes the team with his levitation skills, unflappable calm and proper manners. But when a girl named Emily begins to spend time with the group, Theo is surprisingly drawn to her. She seems to understand the pull he feels between music and magic, between family and friends. Then a famous ventriloquist arrives in town, and the Misfits are sure he (and his creepy dummy) are up to no good.

A war between angels and devils is in full swing, and it’s a war Cha Ming can’t avoid. To deal a pre-emptive blow, he journeys to the South. His mission? Infiltrate the Wang family. Incriminate it. Then break it. Back in Gold Leaf City, Wang Jun is in a neck-and-neck competition with his brother. He’s given up on fairness and will use any means necessary to win. Hong Xin and her courtesans are helping him from the shadows, but as head of the Red Dust Pavilion, she has her own worries....

From the winner of the Nobel Prize for Literature, a novel that satisfies as much as it challenges. Eddie Twyborn is bisexual and beautiful, the son of a Judge and a drunken mother. With this androgynous hero - Eudoxia/Eddie/Eadith Twyborn - and through his search for identity, for self-affirmation and love in its many forms, Patrick White takes us on a journey into the ambiguous landscapes, sexual, psychological and spiritual, of the human condition.

Une histoire orale de la guerre des Zombies, portée par un quatuor de comédiens. La guerre des Zombies a eu lieu, et elle a failli éradiquer l'ensemble de l'humanité. L'auteur, en mission pour l'ONU - ou ce qu'il en reste - est poussé par l'urgence de préserver les témoignages directs des survivants de ces années apocalyptiques. Il a voyagé dans le monde entier pour les rencontrer, des cités en ruine qui jadis abritaient des millions d'âmes jusqu'aux coins les plus inhospitaliers de la planète.

Inside the opulent palaces and lavish mansions, the royal family is ransacking the country's dwindling coffers while the desert kingdom seethes with unrest. Appalled at his family's extravagant lifestyle, Crown Prince Nasir vows to end the careless and destructive rule and sets in motion a top-secret operation to destroy the Saudi oil industry and bankrupt the monarch. To do so, he must enlist the help of an ally, a naval power willing to help Sturn for a share of the wealth....

Cha Ming has returned from Jade Moon Planet stronger than ever. The Monkey King is back. Huxian’s demon collection is up an ugly toad. They even took back an entire garden. But life is far from perfect. Yu Wen, the love of Cha Ming’s life, is dead. He has vowed to find her in the cycle of reincarnation. To do that, he must journey to Haijing City to heal his core. Little does he know that the ancient underwater empire is a linchpin in the struggle between angels and devils. Meanwhile, Wang Jun has returned from his long exile. His influence in Gold Leaf City has waned.

On the moonless night of 18 August 1942, a flotilla pushes out into the flat water of the Channel. They are to seize the German-held port of Dieppe and hold it for at least 24 hours, showing the Soviets the Allies were serious about a second front and to get experience ahead of a full-scale invasion. But confidence turned to carnage with nearly two thirds of the attackers dead, wounded or captured. Operation Jubilee has drama from start to finish, human folly and tragedy in spades and a fast, tight narrative with heroes at every level.

In modern-day Tokyo, Robin Swann's life has sputtered to a stop. She's stuck in a dead-end job testing antiquities for an auction house, but her true love is poetry, not pottery. Her stalled dissertation sits on her laptop, unopened in months, and she has no one to confide in but her goldfish. On the other side of town, Nori Okuda sells rice bowls and tea cups to Tokyo restaurants, as her family has done for generations. But with her grandmother in the hospital, the family business is foundering. Nori knows if her luck doesn't change soon, she'll lose what little she has left.

The Burning Lake Prefecture has declared war on the demon lands. The human invaders are mighty, and even Stargazer City’s new seer can’t stop them. Cha Ming would love to help, but his hands are tied. He has a death match to attend and only six months to prepare. To survive, he’ll need to awaken his divine blood using the Iridescent Phoenix’s inheritance. But such a precious treasure is not easy to obtain. Cha Ming’s competitors are strong and have been preparing all their lives.

American Empire is at its apex. We are the sole superpower, with no potential challenger for a generation. We can reach any point on the globe with our cruise missiles and smart bombs, and our culture penetrates every nook and cranny of the global village. Yet our beloved America is now reviled abroad, dictated to by arrogant judges at home, overrun by special interests, and buried beneath a mountain of debt.

"What do I need to do?" It's almost always the wrong question that an entrepreneur asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?"

In An Irish Country Courtship, after less than a year, young Barry Laverty, M.B., is settling in to the village, with only a few months to go before he becomes a full partner in the practice. He's looking forward to becoming a fixture in the community, until an unexpected romantic reversal gives him second thoughts. Will he truly be happy tending to routine coughs and colds for the rest of his career? After all, even when a more challenging case comes along, like a rare tropical disease, all he can do is pass it on to a qualified specialist or big-city hospital.

Readers of Patrick Taylor's books know Mrs. Kinky Kincaid as the unflappable housekeeper who looks after two frequently frazzled doctors in the colourful Irish village of Ballybucklebo. She is a trusted fixture in the lives of those around her, and it often seems as though Kinky has always been there.Nothing could be farther from the truth.

Addiction starts like a sweet lullaby sung by a trusted loved one. It washes away the pains of the day and wraps you in the warmness of the womb where nothing hurts and every dream is possible. Yet soon enough, this warm state of bliss becomes a cold shiver, the ecstasy and dreams become nightmares, yet we can't stop listening to the lullaby. We crave to hear the siren song as it rips us apart.