Showing results by narrator "Peter Ganim" in All Categories

Ben Stein's experience from Washington to Hollywood - and everywhere in between - makes him the ideal individual to offer advice to others. His expertise in countless fields makes his valuable, keen observations - that cover the range of topics and challenges that most people face every day - the perfect topic for his book, What Would Ben Stein Do? It's a question we'd all be wise to ask ourselves when contemplating an array of issues in both business and life.

Long before the advent of conservative talk radio and Fox News, Robert Ringer was an outspoken advocate for the cause of freedom and free enterprise. In this classic work - updated for the 21st century - Ringer's basic premise is that liberty must be given a higher priority than all other objectives.

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation. Discusses a key step in this process - the politics of selling - showing how to establish the right relationships with people who are powerful enough to give the salesperson an edge.

The credit crunch affected every investor and every consumer, every industry and every government program, yet few people truly understand how it happened. Subprime mortgages were center stage, but behind the scenes a conspiracy of greed among bankers, investors, rating agencies and regulators imperiled everyone's financial future. We need to know what went wrong and how to change the practices that led to this calamity.

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.

How to Do Things is a fascinating window into life in early 20th-century America and was the first work to collect centuries of practical information, neighborly wisdom, and generational knowledge and compile it into one comprehensive volume.

As a child living in his family's apple orchard, Ahmad Torkash-Vand treasures his great-great-great-great grandfather's every mesmerizing world. On the day of his father's death, Ahmad listens closely as the seemingly immortal elder tells him the tale of a centuries-old family curse...and the boy's own fated role in the story.

The gods, makers of worlds, seek to create balance—between matter and energy; and between mortals who strive toward the transcendent, and the natural perils they must tame or overcome. But one of the gods fashions a world filled with hellish creatures far too powerful to allow balance; he is condemned to live for eternity with his most hateful creations in that world's distant Bourne, restrained by a magical veil kept vital by the power of song.

Daedalus of Crete is many things: The greatest architect in the world. The constructor of the Labyrinth that imprisoned the Minotaur. And the grieving father of Icarus, who plunged into the sea as father and son flew from the grasp of the tyrannical King Minos. Now, Daedalus seeks to reunite with Icarus in the Underworld, even as he revisits his own memories of Crete, hoping to understand what went so terribly wrong at the end of his son's life. Daedalus will confront any terror to see Icarus again.

PEN/Hemingway finalist Jamil Jan Kochai breathes life into his contemporary Afghan characters, moving between modern-day Afghanistan and the Afghan diaspora in America. In these arresting stories verging on both comedy and tragedy, often starring young characters whose bravado is matched by their tenderness.