Showing results by publisher "Ascent Audio" in Science

The bonds we are capable of feeling toward other people - how we know and belong to one another - provide fascinating glimpses into the intricacies of human behavior. Intimacy is that moment when our true identity is revealed to another, when traumas, fears, and ambitions are shared. Through the ordinary stories of eight relationships, Giovanni Frazzetto has woven an extraordinary narrative of togetherness.

This 50th anniversary edition of Men, Machines, and Modern Times, though ultimately concerned with a positive alternative to an Orwellian 1984, offers an entertaining series of historical accounts taken from the 19th century to highlight a main theme: the nature of technological change, the fission brought about in society by such change, and society's reaction to that change.

In this accessible guide to the meanings of sustainability, Kent Portney describes the evolution of the idea and examines its application in a variety of contemporary contexts - from economic growth and consumption to government policy and urban planning.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?

The great economic boom times in American history have come because of fortuitous discoveries. Natural resources (coal first, then oil) fueled vast economic and industrial expansions, which helped create and supply new markets. The last genuine economic game changer was the technology boom of the 1990s, which gave the U.S. a global competitive advantage based on electronics and silicon. In defiance of the recessionary times (in 1990), he saw the coming boom. Now, in 2013, he sees the threshold of another.

When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to end before going green. Green initiatives ratchet up your company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital - and give precise focus to your innovation efforts and strategic priorities.

What gives the human brain the creative ability that defines us all as individuals? Although the silicon version is hard on its heels, the brain remains the most remarkable computer in existence. Leading us through cognitive theory, neuroscience and Darwinian evolution with his trademark wit and wisdom, Michael Corballis explains what we know - and don't know - about our minds. How do we know if we’re really the top dogs in brain power?

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. This book provides the information you need to anticipate the future, understand tomorrow's market dynamics, and make the necessary decisions to meet the future on your terms. Small Data, Big Disruptions lets you exploit the period between the moment you could know about emerging disruptions and the moment most everybody will know about it. It's the difference between being ahead of the curve and struggling to catch up.

The burning of fossil fuels releases carbon dioxide (CO2), and these CO2 emissions are a major driver of climate change. Carbon capture offers a path to climate change mitigation that has received relatively little attention. In this volume in the MIT Press Essential Knowledge series, Howard Herzog offers a concise guide to carbon capture, covering basic information as well as the larger context of climate technology and policy.

In Overcomplicated, complexity scientist Samuel Arbesman offers a fresh, insightful field guide to living with complex technologies that defy human comprehension. As technology grows more complex, Arbesman argues, its behavior mimics the vagaries of the natural world more than it conforms to a mathematical model. If we are to survive and thrive in this new age, we must abandon our need for governing principles and rules and accept the chaos.

In Fluke, mathematician Joseph Mazur takes a second look at the seemingly improbable, sharing with us an entertaining guide to the most surprising moments in our lives. He takes us on a tour of the mathematical concepts of probability, such as the law of large numbers and the birthday paradox, and combines these concepts with lively anecdotes of flukes from around the world. How do you explain finding your college copy of Moby Dick in a used bookstore on the Seine on your first visit to Paris?

A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.

Not too long ago, there was no coming back from death. But now, with revolutionary medical advances, death has become just another serious complication. As a young medical student, Dr. David Casarett was inspired by the story of a two-year-old girl named Michelle Funk. Michelle fell into a creek and was underwater for over an hour. When she was found she wasn't breathing, and her pupils were fixed and dilated. That drowning should have been fatal. But after three hours of persistent work, a team of doctors and nurses was able to bring her back.

Lydia Denworth presents insights from studies of everything from at-risk kids in Head Start to noisy cocktail party conversation, from songbirds to signal processing, and from the invention of the telephone to sign language. Weaving together tales from the centuries-long quest to develop the cochlear implant and simultaneous leaps in neuroscientific knowledge against a tumultuous backdrop of identity politics, I Can Hear You Whisper shows how sound sculpts our children’s brains and the life changing consequences of that delicate process.

The most popular drug in America is a white powder. No, not that powder. This is caffeine in its most essential state. And Caffeinated reveals the little-known truth about this addictive, largely unregulated drug found in coffee, energy drinks, teas, colas, chocolate, and even pain relievers. Drawing on the latest research, Caffeinated brings us the inside perspective at the additive that Salt Sugar Fat overlooked.

In this provocative and optimistic rebuke to the catastrophists, Robert Bryce shows how innovation and the inexorable human desire to make things Smaller Faster Lighter Denser Cheaper is providing consumers with Cheaper and more abundant energy, Faster computing, Lighter vehicles, and myriad other goods. That same desire is fostering unprecedented prosperity, greater liberty, and yes, better environmental protection.

An insightful guide that shows how habits of behavior are formed, and how we can transform bad habits into positive behaviors in ourselves and others. Smart Change explores the psychological mechanisms that form and maintain habits in individuals and groups and offers real, accessible and actionable advice for changing habits. In an engaging narrative, Markman covers a wide range of habits, from individual behaviors like eating better and exercising regularly to work-related behaviors such as learning effectively and influencing customers’ purchases.

In this engaging account, renowned neuroscientist Giovanni Frazzetto blends cutting-edge scientific research with personal stories to reveal how our brains generate our emotions. He demonstrates that while modern science has expanded our knowledge, investigating art, literature, and philosophy is equally crucial to unraveling the brain’s secrets. What can a brain scan, or our reaction to a Caravaggio painting, reveal about the deep seat of guilt? Can ancient remedies fight sadness more effectively than antidepressants? What can writing poetry tell us about how joy works?

Expanding upon one of the most-read New York Times Magazine features of 2012, Smarter penetrates the hot new field of intelligence research to reveal what researchers call a revolution in human intellectual abilities. Shattering decades of dogma, scientists began publishing studies in 2008 showing that "fluid intelligence" - the ability to learn, solve novel problems, and get to the heart of things - can be increased through training. But is it all just hype?