Showing results by publisher "Macmillan Digital Audio" in Money & Finance

Darren McGarvey has experienced poverty and its devastating effects firsthand. He knows why people from deprived communities all around Britain feel angry and unheard. And he wants to explain...So he invites you to come on a safari of sorts. But not the kind where the wildlife is surveyed from a safe distance. This audiobook takes you inside the experience of poverty to show how the pressures really feel and how hard their legacy is to overcome.

Why does paying for things often feel like it causes physical pain? Why does it cost you money to act as your own real estate agent? Why are we comfortable overpaying for something now just because we've overpaid for it before? In Small Change, world renowned economist Dan Ariely answers these intriguing questions and many more as he explains how our irrational behaviour often interferes with our best intentions when it comes to managing our finances.

Break free of your destructive relationship with money, and learn how money can make you happy. Our relationship with money is one that lasts a lifetime. It can be as important as family life, as competitive as work, and as exciting and secretive as love. Yet books about money tend to take one of two routes: a) how to get more, or b) how to deal with less. This book turns these questions upside down, and looks not at money itself, but at the way we view it. How does money drive us? How does it frighten us?

Six Billion Shoppers takes listeners on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for Western brands.

A single online search can generate millions of website results but people rarely bother to look past the first results page. How to Get Your Website Noticed by web expert Filip Matous will teach you how to boost your search engine optimisation (SEO), read web analytics like a salesman, scale what is working, remove what isn't, and look at your website as a business asset.