Showing results by publisher "Audible Studios" in Money & Finance

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

In his maiden novel, Abhishek Kumar reveals the timeless wisdom of wealth creation and accumulation and shows how anybody - no matter where they stand in life at this time - can become a millionaire. The rules provided in this book are not a get-rich-quick formula, but they do guide the listener to financial independence, which can be achieved on nothing more than an average salary.

Dem Bankberater gezeigt, wie das Geschäft geht... Legen Sie Ihr Geld noch bei der Bank an? Dann wissen Sie auch, dass die Zinsen nicht mal für ein schickes Essen mit der Familie reichen. Diese Erfahrung machte auch Christian Thiel. Und wendete sich daraufhin der Börse zu. Psychologischer Berater, der er ist, weiß er mit dem "Angstgegner Aktie" umzugehen: Kurzweilig erzählt er in "Schatz ich habe den Index geschlagen!", weshalb Anleger so oft aufs falsche Pferd setzen und wie sie fatale Denkfehler vermeiden können.

Since the 1990s China has been climbing up the ladder of quality, from doing knockoffs to designing its own high-end goods. Xiaomi - its name literally means "little rice" - is landing squarely in this shift in China's economy. But the remarkable rise of Xiaomi from startup to colossus is more than a business story because mobile phones are special. The common desiderata of the global population, mobile phones offer the kind of freedom and connectedness that autocratic countries are terrified of.

Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making listeners aware of what they’re already doing right, and how to do more of it.

Who is the richest person in the world, ever? Does where you were born affect how much money you'll earn over a lifetime? How would we know? Why, beyond the idle curiosity, do these questions even matter? In The Haves and the Have-Nots, Branko Milanovic, one of the world's leading experts on wealth, poverty, and the gap that separates them, explains these and other mysteries of how wealth is unevenly spread throughout our world, now and through time.

One of the most vexing human rights issues of our time has been how to protect the rights of individuals and communities worldwide in an age of globalization and multinational business. Indeed, from Indonesian sweatshops to oil-based violence in Nigeria, the challenges of regulating harmful corporate practices in some of the world’s most difficult regions long seemed insurmountable. Human rights groups and businesses were locked in a stalemate, unable to find common ground. In 2005, the United Nations appointed John Gerard Ruggie to the modest task of clarifying the main issues.

At the end of World War II, America had all the money and all the power. Now, after the Great Crash of 2008, America is cash poor. In The End of Influence, world-renowned economists Stephen Cohen and Brad DeLong argue that this loss will have grave consequences for Americas standing in the world, even as it opens up new opportunities for a new multilateralism.

Meet the economic gangster. He's the United Nations diplomat who double-parks his Mercedes on New York City streets at rush hour because the cops can't touch him--he has diplomatic immunity. He's the Chinese smuggler who dodges tariffs by magically transforming frozen chickens into frozen turkeys. The dictator, the warlord, the unscrupulous bureaucrat who bilks the developing world of billions in aid

Proper stewardship of natural assets and liabilities is a matter of planetary urgency: natural resources have the potential either to transform the poorest countries or to tear them apart, while the carbon emissions and agricultural follies of the rich world could further impoverish them. The Plundered Planet charts a course between unchecked profiteering on the one hand and environmental romanticism on the other to offer realistic and sustainable solutions to dauntingly complex issues.

Taking a leap and making the choice to start a business can be hard, but all that comes after - the planning, loans, marketing - can be even harder. Every new business owner needs an easy, clear, and useful guide to follow when embarking on this venture, and Minding My Business will make the process as simple as possible.

Silicon Valley, Singapore, Tel Aviv--the global hubs of entrepreneurial activity all bear the marks of government investment. Yet, for every public intervention that spurs entrepreneurial activity, there are many failed efforts that waste untold billions in taxpayer dollars. When has governmental sponsorship succeeded in boosting growth, and when has it fallen terribly short?

The 10th edition of the long-established definitive guide to the EU. From its original six members (who formed the European Economic Community in 1957) what became the European Union had grown to 27 members in 2007, with several more candidates for membership standing in the wings.

In one lifetime GDP, or gross domestic product, has ballooned from a narrow economic tool into a global article of faith. It is our universal yardstick of progress. As The Little Big Number demonstrates, this spells trouble. While economies and cultures measure their performance by it, GDP ignores central facts such as quality, costs, and purpose.

お金を取っ払って「人」を見れば、とたんに経済はシンプルになる。誰が働いて、誰が幸せになるのか?専門用語も計算式も出てこない、誰でも最後まで読み通せる「やさしい経済の入門書」です。

The Age of Prediction is about two powerful, and symbiotic, trends: the rapid development and use of artificial intelligence and big data to enhance prediction, as well as the often paradoxical effects of these better predictions on our understanding of risk and the ways we live. Beginning with dramatic advances in quantitative investing and precision medicine, this book explores how predictive technology is quietly reshaping our world in fundamental ways, from crime fighting and warfare to monitoring individual health and elections.

Raghuram Rajan was one of the few economists who warned of the global financial crisis before it hit. Now, as the world struggles to recover, it's tempting to blame what happened on just a few greedy bankers who took irrational risks and left the rest of us to foot the bill. In Fault Lines, Rajan argues that serious flaws in the economy are also to blame and warns that a potentially more devastating crisis awaits us if they aren't fixed.

Agent Orange, the 9/11 Victim Compensation Fund, the Virginia Tech massacre, the 2008 financial crisis, and the Deep Horizon gulf oil spill: Each was a disaster in its own right. What they had in common was their aftermath - each required compensation for lives lost, bodies maimed, livelihoods wrecked, economies and ecosystems upended. In each instance, an objective third party had to step up and dole out allocated funds: In each instance, Presidents, Attorneys General, and other public officials have asked Kenneth R. Feinberg to get the job done.

America is a smuggler nation. Our long history of illicit imports has ranged from West Indies molasses and Dutch gunpowder in the 18th century, to British industrial technologies and African slaves in the 19th century, to French condoms and Canadian booze in the early 20th century, to Mexican workers and Colombian cocaine in the modern era. Contraband capitalism, it turns out, has been an integral part of American capitalism.

In 1980, the iconoclastic economist Julian Simon challenged celebrity biologist Paul Ehrlich to a bet. Their wager on the future prices of five metals captured the public’s imagination as a test of coming prosperity or doom. Ehrlich, author of the landmark book The Population Bomb, predicted that rising populations would cause overconsumption, resource scarcity, and famine—with apocalyptic consequences for humanity.