Showing results by publisher "----RM Alexander" in Writing & Publishing

For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

With increased compression, every word, every sentence matters more. A writer must learn how to form narratives around caesuras and crevices instead of strings of connections, to move a story through the symbolic weight of images, to master the power of suggestion. With elegant prose, deep readings of other writers, and scaffolded writing exercises, The Art of Brevity takes the listener on a lyrical exploration of compact storytelling, guiding listeners to heighten their awareness of not only what appears on the page but also what doesn't.

Charles Dickens was a writer and social critic who created some of the world's best-known fictional characters and is regarded as the greatest novelist of the Victorian era. His works enjoyed unprecedented popularity during his lifetime, and by the twentieth century critics and scholars had recognised him as a literary genius. His novels and short stories enjoy lasting popularity. THE SHIPWRECK: Never had I seen a year going out, or going on, under quieter circumstances. Eighteen hundred and fifty-nine had but another day to live, and truly its end was Peace on that sea-shore that morning.

Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more listeners with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing.

For everyone who's ever wanted to write a memoir but is having trouble starting, finishing, or is stuck somewhere in between. Here's the place to get the answers to your questions (and to the questions you didn't know to ask) in one concise volume.

Finally--a book of writing advice that accounts for all of the messy, perverse, practical, and inexplicable parts of being a human who writes The truth is that all of the "writing rules" you've learned are bullshit. Sure, they work for some people, but the likelihood that they'll work for...

An approachable craft talk, written and read by Julia Whelan. Combining her perspectives as a writer, an educator, and a narrator, she breaks down what makes books connect with readers. Using Simon Sinek's seminal TedTalk for the business community, "Knowing Your Why", as a starting point, Julia applies this to the broader craft of storytelling: If you know why you are writing something, your audience will know why they're reading it. So... how does one do that?

Schreiben heißt für Doris Dörrie, das eigene Leben bewusst wahrzunehmen. Wirklich zu sehen, was vor unseren Augen liegt. Oder wiederzufinden, was wir verloren oder vergessen haben. Es ist Trost, Selbstvergewisserung, Anklage, Feier des Lebens. Doris Dörrie denkt auf diesem einzigartigen Hörbuch über das autobiographische Schreiben nach, gibt Tipps und kreative Anleitungen. Und sie legt gleich selbst los und erzählt hinreißend ehrlich von ihrem eigenen Leben.

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

Learn the inner secrets of selling fiction to an ever-increasing audience of readers! Bestselling author and writing coach James Scott Bell brings you powerhouse techniques and strategies in this collection, much of which is from his popular posts at The Kill Zone blog. If you're serious about selling your fiction, Fiction Attack! is your battle plan for breakthrough.

Are your employees meeting their goals? Is their work improving over time? Understanding where your employees are succeeding—and falling short—is a pivotal part of ensuring you have the right talent to meet organizational objectives. In order to work with your people and effectively monitor their progress, you need a system in place. The HBR Guide to Performance Management provides a multi-step, cyclical process to help you keep track of your employees' work, identify where they need to improve, and ensure they're growing with the organization.

A practical guide to using witchcraft and the power of the written word to develop a magical creative practice. Word Witches are spellcasters of language. They are storytellers, poets, writers, and ritualists who know that writing anything is a form of channeling: spirits, ancestors, collective...

This book will show you how to write a mini book that will move the needle for you and your business in days… not months. The world has changed, people want shorter content. They want their problems solved in less time… with fewer words. Chris Stanley breaks down the Mini Book Model so you’ll know exactly what to do every step of the way.

In his audiobook "Copywriting & Content Marketing Made Simple For Beginners: A Step-By-Step Handbook For Writing Highly Converting Content & Ad Copy," Ben Dean helps novices in the field understand the ins and outs of copywriting and content marketing. This thorough manual is designed with the novice in mind, dissecting intricate ideas into manageable steps that can be implemented right away. Dean begins by outlining the basics, including what content marketing and copywriting are and why they are so important to companies in the digital era. However, this audiobook is not just about writing.

Do you want to connect with readers and listeners on a deeper level? Do you want your books to stand out in a sea of content by being authentic and personal in your writing whatever the genre? Are you interested in creative self-development? If yes, Writing the Shadow is for you. This is a book of my heart and it contains many personal stories—but this book is really about helping you reach readers and listeners with your words—and move to the next level in your writing.

From drawing a map of a remembered neighborhood to signing a form releasing yourself to take risks in your work, Roorbach offers innovative techniques that will trigger ideas for all writers. Writing Life Stories is a classic text that appears on countless creative nonfiction and composition syllabi the world over. This updated 10th anniversary edition gives you the same friendly instruction and stimulating exercises along with updated information on current memoir writing trends, ethics, internet research, and even marketing ideas.

Writing guides are often full of 'tips' and 'tricks' either too broad to be useful, so specific they don't apply, or frustratingly vague. The On Writing and Worldbuilding series is here to change that. Volume III covers a whole new array of topics with applicable, clear, and practical discussions, be it writing character descriptions, compelling dialogue, or worldbuilding cities and towns. While written with an edge for science fiction and fantasy, the help found in this book applies to all genres. Volume III stands entirely independent of the first two volumes with entirely new discussions.

The King of the Ferret Leggers and Other True Stories collects journalist Donald Katz's most fascinating profiles of people whose lives tell us something about business, adventure, sports, politics, culture, and in a brilliant, ancillary way, ourselves. Katz's opening story and the title piece of the book offers a hilarious yet appropriately reverential look at 72-year old Reg Mellor, unparalleled "ferret legging" champion of Yorkshire and the world.

Do you publish one book a year? Or 20? Here’s a secret. You can be successful with either. Publish your books in a way that brings you the most readers and listeners. Put the experience of over 100 book launches to work for you. Right here. Release Strategies. It’s how successful indie authors get ahead. Plan. Prepare. And Execute. With checklists, recommendations, and candid discussion, you’ll find everything you need to determine your best publication strategy.