Showing titles in Words, Language & Grammar

Bill McGowan has devoted more than twenty years to helping people find their distinctive voice. From CEOs to White House staffers to television personalities, he has coached thousands of speakers to make their narrative more memorable and distinctive by breaking free from the challenges preventing them from selling their ideas with conviction, motivating their teams during challenging times, or clearly articulating a company’s mission. Speak, Memorably offers concrete strategies and tools to help anyone, in any stage of their career.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

Former professional sportsman Joe Williams shares his struggles with mental illness and reveals what has helped him survive and thrive. Former NRL player, world boxing title holder and proud Wiradjuri First Nations man Joe Williams was always plagued by negative dialogue in his head, and the pressures of elite sport took their toll. Joe eventually turned to drugs and alcohol to silence the dialogue before attempting to take his own life in 2012. In the aftermath, determined to rebuild, Joe took up professional boxing and got clean. Defying the Enemy Within is both Joe's story and the steps he took to get well.

Here is a new collector's edition of this modern classic as you have never heard it before, read by Natalie Goldberg herself, and then infused with her most personal reflections about this "magic manual" for all writers. Try these ingenious, Zen-based exercises to expand your writing skills ¿ or just for fun.

Penguin presents the audiobook edition of Thank You for Arguing, written and read by Jay Heinrichs - your ultimate guide to the art of winning arguments, in a brand-new edition. Everyone is always trying to persuade us of something: politicians, advertising, the media and most definitely our families. Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill.

You can now develop your vocal power, presence, and influence on others and all within the comfort and privacy of your own home.Presence, charisma, and star quality lead directly to your state of mind and the way you inhabit your body.

Hugh Riminton was a small-town New Zealand teenager with a possible drinking problem and a job cleaning rat cages when a chance meeting with a radio news director changed his life. The news man took a chance on him, and at 17 Riminton became a cadet reporter. Over nearly 40 years he has been shot at, blown up, threatened with deportation and thrown in jail. He has reported from nearly 50 countries, witnessed massacres in Africa, wars and conflicts on four continents, and every kind of natural disaster.

In Help! My Kid Hates Writing, Julie Bogart shares the secrets to breakthroughs in writing that have made her award-winning Brave Writer program a smash hit among homeschoolers and beyond. From unlocking the joys of freewriting to overcoming fear of the red pen, it blends useful advice and hands-on exercises with in-depth explanations of the underlying philosophy—and throws in more than a few pep talks for parents along the way.

The Secrets of Story is a revolutionary and comprehensive writing guide for the 21st century, focused on clever ways to get an audience to fully identify with an all-too-human hero. Authors will learn to how to cut through pop culture noise and win over a jaded modern audience by rediscovering the heart of writing: shaping stories that ring true to our shared understanding of human nature.

As a society, we’ve forgotten how to listen. Modern life is noisy and frenetic, and technology provides constant distraction. So we tune things out or listen selectively - even to those we love most. Now more than ever, we need to listen to those around us. New York Times contributor Kate Murphy draws on countless conversations she has had with everyone from priests to CIA interrogators, focus group moderators to bartenders, her great-great aunt to her friend's toddler, to show how only by listening well can we truly connect with others.

Novelist Jessica Brody presents a comprehensive story-structure guide for novelists that applies the famed Save the Cat! screenwriting methodology to the world of novel writing. Revealing the 15 "beats" (plot points) that comprise a successful story - from the opening image to the finale - this audiobook lays out the 10 story genres ("Monster in the House"; "Whydunit"; "Dude with a Problem") alongside quirky, original insights ("Save the Cat"; "Shard of Glass") to help novelists craft a plot that will captivate - and a novel that will sell.

From Anna Akhmatova to Stefan Zweig, via Charles de Gaulle, Hitler, Thomas Mann and Charlie Chaplin, this varied and unfailingly absorbing book is both story and history, both public memoir and personal record - and provides an essential field-guide to the vast movements of taste, intellect, politics and delusion that helped to prepare the times we live in now.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity - and why reclaiming face-to-face conversation can help us regain lost ground. We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over 30 years. Long an enthusiast for its possibilities, here she investigates a troubling consequence.

This book, the second posthumous collection of his journalism, brings together pieces from near and far. He was ferociously well travelled, and once wrote that for all our ability to cross the world at will, 'abroad is as foreign and funny and strange and shocking as it ever was, and our need to know our neighbours every bit as great'. This is a book about meeting those neighbours.

Long renowned as one of the smartest writers on the loose, David Foster Wallace reveals himself in Consider the Lobster to be also one of the funniest. In this program, he ranges far and farther in his search for the original, the curious, or the merely mystifying. He discovers the World's Largest Lobster Cooker at the Maine Lobster Festival and confronts the inevitable question just beyond the butter-or-cocktail-sauce quandary.

Vier Seiten, mehr lesen Verlagslektoren von unverlangt eingesandten Manuskripten nicht, so die Klage abgelehnter Autoren. Verlagsborniertheit? Nein, Profis können tatsächlich nach den ersten Seiten sehen, woran ein Text krankt. Da wird zu viel erklärt, oder die Personen bleiben blass, oder der Text ist mit Adjektiven überladen oder ... Wenn solche Probleme in einem Text auftauchen, wird der Lektor ihn schnell beiseite legen, und die Autorin oder der Autor erhält einen der beliebten, nichtssagenden Formbriefe.

Good Arguments shares insights from the strategy, structure and history of debating to teach listeners how they might better communicate with friends, family and colleagues. Touching on everything from the radical politics of Malcom X to Artificial Intelligence, Bo Seo proves beyond a shadow of a doubt that, far from being a source of conflict, good-faith debate can enrich our daily lives. Indeed, these good arguments are more important than ever at time when bad faith is all around, and our democracy seems so imperiled.

Imagine how different your life would be if you could tell whether someone was lying or telling you the truth. Be it hiring a new employee, investing in a financial interest, speaking with your child about drugs, confronting your significant other about suspected infidelity, or even dating someone new, having the ability to unmask a lie can have far-reaching and even life-altering consequences. As former CIA officers, Philip Houston, Michael Floyd, and Susan Carnicero are among the world’s best at recognizing deceptive behavior.

Spanning 15 years of work, Everywhere I Look is an audiobook full of unexpected moments, sudden shafts of light, piercing intuition, flashes of anger and incidental humour. It takes us from backstage at the ballet to the trial of a woman for the murder of her newborn baby. It moves effortlessly from the significance of moving house to the pleasure of rereading Pride and Prejudice.