Showing titles in History & Culture

Renowned space historian John Logsdon traces the greatest moments in human spaceflight by weaving together essential, fascinating documents from NASA's history with his expert narrative guidance. Beginning with rocket genius Wernher von Braun's vision for voyaging to Mars and closing with Elon Musk's contemporary plan to get there, this volume traces major events like the founding of NASA, the first American astronauts in space, the Apollo moon landings, the Challenger disaster, the daring Hubble Telescope repairs, and more.

The retail industry globally is in an era of profound, perhaps unprecedented, change. This book is intended to serve as a wide-ranging, robust, practical guide to leaders of enterprises tasked with understanding and delivering success in the new landscape of retailing, as well as to all those with an interest in this most important and visible of industries.

Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption. She ended up becoming so closely connected to Anonymous that the tricky story of her inside-outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book.

Peter has motor neurone disease, a condition universally considered by doctors to be terminal. It will destroy his nerve cells, and he is told that within an average of two years, it will take his life, too. But, face to face with death, he decides there is another way. Using his background in science and technology, he navigates a new path, one that will enable him not just to survive but to thrive.

Few of us give much thought to computer code or how it comes to be. The very word “code” makes it sound immutable or even inevitable. “You Are Not Expected to Understand This” demonstrates that, far from being preordained, computer code is the result of very human decisions, ones we all live with when we use social media, take photos, drive our cars, and engage in a host of other activities.

Named a Best Book of 2019 by NPR “How might we mitigate losses caused by shortsightedness? Bina Venkataraman, a former climate adviser to the Obama administration, brings a storyteller’s eye to this question. . . . She is also deeply informed about the relevant science.” —The New York...

For most of human existence, people lived in a somewhat similar fashion. Everything that has been produced, from food and raw materials to clothing and other finished products, has been done either solely by hand or with some help of animal power. This was the same across the eras and throughout the world, no matter how advanced or backward the various civilizations were. Yet, our lives today couldn’t be more different.

Supported by academic research focused on technology, Media Moms and Digital Dads breaks down complex issues in a friendly, accessible fashion, making it a highly useful and ultimately reassuring listen for anyone worried about the impact that media might be having on young minds. Dr. Uhls ends each chapter with a summary of the science, a bottom line for quick takeaway, and tips and guidance for parents.

If you want to avoid getting hacked, having your information spread, and discover the world of ethical hacking then pay attention.... Two manuscripts in one audiobook: Cybersecurity: An Essential Guide to Computer and Cyber Security for Beginners, Including Ethical Hacking, Risk Assessment, Social Engineering, Attack and Defense Strategies, and Cyber-Warfare, Ethical Hacking: The Ultimate Beginner’s Guide to Using Penetration Testing to Audit and Improve the Cyber-Security of Computer Networks, Including Tips on Social Engineering.

On balance, will AI help humanity or harm it? AI could revolutionize science, medicine, and technology, and deliver us a world of abundance and better health. Or it could be a disaster, leading to the downfall of democracy, or even our extinction. In Taming Silicon Valley, Gary Marcus, one of the most trusted voices in AI, explains that we still have a choice. And that the decisions we make now about AI will shape our next century.

""Captivating."" —Kirkus | ""Fascinating, deeply reported, and slightly eerie."" —BookPage (Starred Review) | ""The Quiet Zone will live on in your memory."" —Bill McKibben A stunning portrait of an Appalachian community, the people who call it home, and the enduring human quest for quiet...

Life Mode On is a revolutionary approach to living a better life with technology and our personal devices, from digital lifestyle expert Dr Joanne Orlando. These are no quick fixes; these are real, practical solutions for long-term fulfilment in our increasingly digital world. Dr Jo helps people to understand their technology use and make it better.

It used to be that to diagnose an illness, interpret legal documents, analyze foreign policy, or write a newspaper article you needed a human being with specific skills - and maybe an advanced degree or two. These days, high-level tasks are increasingly being handled by algorithms that can do precise work not only with speed but also with nuance. These "bots" started with human programming and logic, but now their reach extends beyond what their creators ever expected.

Outposts on the Frontier reveals how the Soviets and the Americans combined strengths to build space stations over the past 50 years. At the heart of these scientific advances are people of both greatness and modesty. Jay Chladek documents the historical tapestry of the people, the early attempts at space station programs, and how astronauts and engineers have contributed to and shaped the ISS in surprising ways.

GPS Declassified examines the development of GPS from its secret, cold war military roots to its emergence as a worldwide consumer industry. Drawing on previously unexplored documents, the authors examine how military rivalries influenced the creation of GPS and shaped public perceptions about its origin. Told by a son of a Navy insider and a science and technology journalist, the story chronicles the research and technological advances required for the development of GPS.

The idea that human history is approaching a "singularity" - that ordinary humans will someday be overtaken by artificially intelligent machines or cognitively enhanced biological intelligence, or both - has moved from the realm of science fiction to serious debate. Some singularity theorists predict that if the field of artificial intelligence (AI) continues to develop at its current dizzying rate, the singularity could come about in the middle of the present century.

'As AI continues to evolve, one of the most talked-about and impactful advancements across industries is Agentic AI. But what exactly is Agentic AI, and why does it matter so much to businesses and individuals right now?' Agentic AI goes beyond simply automating tasks. It can plan, make decisions, take action, and adapt to new information. AI agents are capable of collaborating with other agents, systems, and people—reshaping how work gets done and how value is created. The rise of these digital workers will have a profound effect on industries, roles, and organizations of all sizes.

Over the past five decades, the tech industry has grown into one of the most important sectors of the global economy, and Silicon Valley - replete with sprawling office parks, sky-high rents, and countless self-made millionaires - is home to many of its key players. But the origins of Silicon Valley and the tech sector are much humbler. At a time when tech companies’ influence continues to grow, The Big Score chronicles how they began.

The Secret Science of Games is an accessible and entertaining guide to the hidden role of science in making games more fun. User experience (UX) research is a vital part of the story of how video games have become a cultural juggernaut, but game developers generally don’t speak publicly about how data shapes game design and game development.

What happens to the little ones, the tweens, and the teenagers, when technology—ubiquitous in the world they inhabit—becomes a critical part of their lives? This timely book brings much-needed clarity to what we know about technology's role in child development. Better yet, it provides guidance on how to use what we know to help children of all ages make the most of their digital experiences.