Showing titles in Data Science

This audiobook is for you. It has been narrated specially for all TikTok Everyday Users, Influencers and Content Creators around the world. We’ll show you how you can make the most of TikTok – safely and securely! You’ll find the knowledge and guidance you need to protect your TikTok account effectively.

Data Leadership for Everyone is a game-changing book for anyone who believes in the power of data and is ready to create revolutionary change in their organization. Whether you're a C-suite executive, a manager, or an individual contributor, this book will propel your career by unlocking the mystery of how raw data transforms into real outcomes.

The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother’s shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state. With big data ever-present, you can’t afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.

When "metadata" became breaking news, appearing in stories about surveillance by the National Security Agency, many members of the public encountered this once-obscure term from information science for the first time. Should people be reassured that the NSA was "only" collecting metadata about phone calls - information about the caller, the recipient, the time, the duration, the location - and not recordings of the conversations themselves? Or does phone call metadata reveal more than it seems?

Data Lake Architecture will explain how to build a useful data lake where data scientists and data analysts can solve business challenges and identify new business opportunities. Learn how to structure data lakes as well as analog, application, and text-based data ponds to provide maximum business value. Understand the role of the raw data pond and when to use an archival data pond. Leverage the four key ingredients for data lake success: metadata, integration mapping, context, and metaprocess.

Using data to guide decision making builds stronger, more adaptable organisations that can thrive in a rapidly changing world. Embedding a pragmatic, data-guided culture in any organisation can be a challenge. This comprehensive guide for leaders sets out a proven framework for developing the mindset and strategies required to generate value from data and to scale quickly. Jargon-free and packed with practical advice, Data Means Business can help you activate your data to generate growth.

Structured query language, or SQL (pronounced "sequel" by many), is the most widely used programming language in database management and is the standard language for relational database management systems (RDBMS). SQL programming allows users to return, analyze, create, manage, and delete data within a database - all within a few commands.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

This book bridges the gap between strictly technical books about the blockchain and the research-based books primarily concerned with practical applications, discussions of its expected economic effect, and future visions. It will be your guide through the unknown and complicated world of cryptocurrency and blockchain technology.

Take advantage of today's sky-high demand for data engineers. With this in-depth book, current and aspiring engineers will learn powerful real-world best practices for managing data big and small. Contributors from notable companies including Twitter, Google, Stitch Fix, Microsoft, Capital One, and LinkedIn share their experiences and lessons learned for overcoming a variety of specific and often nagging challenges. Edited by Tobias Macey, this book presents ninety-seven concise and useful tips for cleaning, prepping, wrangling, storing, processing, and ingesting data.

Marketing data isn’t a spreadsheet problem. It’s a people problem. In Data Lemonade, digital marketing strategist Malene Jorgensen shows you how to squeeze powerful insights from messy, overwhelming data and turn them into marketing that actually connectsThis isn’t just another analytics book. It’s a guide to making sense of data through the lens of psychology, behaviour, and decision-making. You’ll learn how to go beyond dashboards and dig into the human truths behind your marketing numbers so you can stop guessing and start scaling.

We can't live without the internet, but we know very little about the secret industry that keeps the wheels of modern life turning; the data centre industry. This is where the internet lives. This is the industry that has the power to make or break our connections. Cloaked in mystery, with secrets, scandals, and bloodthirsty boardroom battles raging behind the scenes, this is where the magic happens. Michael Tobin OBE has been at the forefront of the data centre industry since its birth. This is his never-before-published account of the explosion of the data centre industry.

The Internet of Things is a networked world of connected devices, objects, and people. In this book Samuel Greengard offers a guided tour through this emerging world and how it will change the way we live and work. Greengard explains that the Internet of Things (IoT) is still in its early stages. Smartphones, cloud computing, RFID (radio-frequency identification), technology, sensors, and miniaturization are converging to make possible a new generation of embedded and immersive technology.

Unleash the full potential of your applications and services and take your business to the next level with this definitive guide to AWS, the world's number one cloud platform! In this guide, you're going to be taken by the hand and shown everything you need to know about AWS and cloud computing. You'll discover everything you need to build and manage massively scalable, fault-tolerant applications with AWS range of powerful, cloud-based tools without having to deal with the headache of owning and managing tech infrastructures.

Whether you're a complete novice or a seasoned enthusiast, this comprehensive guide is your ticket to mastering the art of ham radio operation. Go into the rich history and evolution of ham radio, from its early beginnings during World War I to its pivotal role in disaster communications and beyond. Explore the fascinating world of electromagnetic spectrum, transmission modes, and the essential components of a ham radio station.

Time Series Forecasting in Python teaches you to build powerful predictive models from time-based data. Every model you create is relevant, useful, and easy to implement with Python. You’ll explore interesting real-world datasets like Google’s daily stock price and economic data for the USA, quickly progressing from the basics to developing large-scale models that use deep learning tools like TensorFlow.

We are living in the age of information and there’s no denying it—those who are best at organizing, understanding, and then using data to their advantage will be the ones on top. The skills themselves are simple and easy to learn and will give you a tremendous advantage in the highly competitive marketplace of today’s workforce. The only thing left is for you to give a little commitment and launch yourself into a whole new reality of success.

Algorithms of the Intelligent Web, Second Edition teaches you how to create machine learning applications that crunch and wrangle data collected from users, web applications, and website logs. In this totally revised edition, you'll look at intelligent algorithms that extract real value from data. Key machine learning concepts are explained with code examples in Python's scikit-learn. This book guides you through algorithms to capture, store, and structure data streams coming from the web.

Gain a competitive edge in today’s data-driven world and build a rich career as a data professional that drives business success and innovation… Today, data is everywhere… and it has become the essential building block of this modern society. And that’s why now is the perfect time to pursue a career in data. But what does it take to become a competent data professional? This book is your ultimate guide to understanding the fundamentals of data analytics, helping you unlock the expertise of efficiently solving real-world data-related problems.

Scott Hartley first heard the terms fuzzy and techie while studying political science at Stanford University. If you majored in the humanities or social sciences, you were a fuzzy. If you majored in the computer sciences, you were a techie. This informal division has quietly found its way into a default assumption that has misled the business world for decades: that it's the techies who drive innovation.