Showing results by publisher "Brilliance Audio" in Computers & Technology

For many, the moon landing was the defining event of the twentieth century. So it seems only fitting that Norman Mailer - the literary provocateur who altered the landscape of American nonfiction - wrote the most wide-ranging, far-seeing chronicle of the Apollo 11 mission. A classic chronicle of America's reach for greatness in the midst of the Cold War, Of a Fire on the Moon compiles the reportage Mailer published between 1969 and 1970 in Life magazine

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries - and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries.

Clever and accessible, Generation Robot isn’t just for the serious, scientific reader―it’s for everyone interested in robotics and technology since their science-fiction origins. By looking back at the future she once imagined, analyzing the plugged-in present, and speculating on what is on the horizon, Terri Favro allows readers the chance to consider what was, what is, and what could be. This is a captivating book that looks at the pop-culture of our society to explain how the world works―now and tomorrow.

Art and science are famous opposites. Contemporary innovation mostly keeps them far apart. But in this book, David Edwards, world-renowned inventor; Harvard professor of the practice of idea translation; creator of breathable insulin, edible food packaging, and digital scents, reveals that the secret to creating very new things of lasting benefit, including innovations we will need to sustain human life on the planet, lies in perceiving art and science as one.

In the age of social media as personal television, it's not about being the best at what you do, it's about being the best at getting the right people to see it. Guru, Inc. reveals how to position yourself as the go-to authority in your niche and build a personal media company that turns attention into influence, trust, and revenue.

What do computers, cells, and brains have in common? Computers are electronic devices designed by humans; cells are biological entities crafted by evolution; brains are the containers and creators of our minds. But all are, in one way or another, information-processing devices. The power of the human brain is, so far, unequaled by any existing machine or known living being. Our brains have even allowed us to develop computers that are almost as powerful as the human brain itself. Arlindo Oliveira describes how advances in science and technology could enable us to create digital minds.

Whether it's Kim Kardashian uploading picture after picture to Instagram or your roommate posting a mid-vacation shot to Facebook, selfies receive mixed reactions. But are selfies more than, as many critics lament, a symptom of a self-absorbed generation? Digital native Alicia Eler's The Selfie Generation is the first book to delve fully into this ubiquitous and much-maligned part of social media, including why people take them in the first place and the ways they can change how we see ourselves.

News breaks all the time that hackers have attacked another company. Media outlets regularly cover cyber events. The President issues executive orders, and Congress explores cyber legislation. With all these events happening, business leaders must ask: what does this mean for my business and me?

In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.

A teenage boy goes shopping on the Internet, sees something he likes, immediately reaches his mother via cell phone, and in a few short keystrokes, types in her credit card number and gets a shiny new lacrosse stick. Thanks to technological advances, including computers, the Internet, cell phones, and satellites, today's children are faced with a world markedly more complex - and often more distracting - than that of any other preceding generation.

For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.

There’s no doubt that technology has made it easier to communicate. It’s also easier to shut someone out when we are confronted with online discourse. Why bother to understand strangers - or even acquaintances - when you can troll them, block them, or just click “Unfriend” and never look back? However briefly satisfying that might be, it’s also potentially eroding one of our most human traits: empathy.

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

A penetrating guide to artificial intelligence: what it is, what it does, and how it will change our lives. At a breathtaking pace, artificial intelligence is getting better and faster at making complex decisions. AI can already identify malignant tumors on CT scans, give legal advice, out-bluff the best poker players in the world, and, with ever-increasing skill, drive our cars.