Showing results by publisher "Audible Studios" in Business Development & Entrepreneurship

The definitive account of India’s biggest start-up that redefined ecommerce, entrepreneurship and the way we shop and live.

The international best seller - don't compete without it! A major best seller in Japan, Financial Times top-ten book of the year, Book-of-the-Month Club best seller, and required reading at the best business schools, Thinking Strategically is a crash course in outmaneauvering any rival. This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy-making and then shows how you can apply them in any area of your life.

Our world will change more in this century than in all of human history, driven by many factors including technology, climate change, demographics and inequality. Such extreme change is throwing up unprecedented opportunities and creating an ‘adaptive challenge’ for individuals, organizations and societies. Those who can adapt to a fast-flowing, complex, volatile and uncertain world will flourish. Those who cannot will suffer greatly. There are clear signs everywhere that we need new ways to think about the world and our place in it.

To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast.

Scaling Up se enfoca en las cuatro áreas de decisión más importantes que cada empresa debe manejar correctamente: Equipo, Estrategia, Ejecución y Efectivo. El libro incluye una serie de nuevas herramientas, entre las cuales destacan el famoso Plan Estratégico de Una Página y The Rockefeller Habits Execution Checklist™ (Lista de verificación de los Hábitos de Rockefeller), las cuales más de 40000 empresas en todo el mundo han utilizado para lograr una expansión exitosa de sus compañías.

Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1969 was one of those events - the invention of the Apple personal computer was another. In this book, John Sculley - former CEO of both Pepsi and Apple - claims we are in an era that is giving birth to numerous groundbreaking events and inventions - moonshots - that will change the way we live and work for generations to come.

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.

Berkshire Hathaway, the $300+ billion conglomerate that Warren Buffett built, is among the world's largest and most famous corporations. Yet for all its power and celebrity, few people understand Berkshire, and many assume it cannot survive without Buffett. This book challenges that assumption. In a comprehensive portrait of the corporate culture that unites Berkshire's subsidiaries, Lawrence Cunningham unearths the traits that assure the conglomerate's perpetual prosperity.

Talk is powerful. And it isn't just `difficult' conversations that matter--the everyday dialogue we have with one another is critical to both personal and organizational success. Packed with sample dialogues and dozens of personal stories, and backed by solid research and the authors' firsthand observations, The Four Conversations describes how to get maximum results from conversations that every one of us must use to get things done.

While factories across the Midwest shutter their doors, Cleveland-based manufacturer Lincoln Electric has thrived for more than a century. In addition to being profitable and technologically innovative, through good times and bad, the company has fulfilled its unique promise of "guaranteed continuous employment." Workers are viewed as assets—not liabilities.

What does it take to succeed today both personally and professionally? In looking for answers, one obvious place to start would be to talk to self-made men and women who themselves are successful. That's exactly what Michael W. Sonnenfeldt - an accomplished entrepreneur - has done here in this groundbreaking book.

Vous en avez assez du métro-boulot-dodo, ou de ces études interminables dans lesquelles vous apprenez surtout des choses qui ne vous serviront pas ? Brisez la routine et réussissez en dehors du système en suivant cette méthode étape par étape basée sur l'expérience de centaines d'entrepreneurs et appuyée par plus de 400 références scientifiques.

Murphy's Law tells us that if something can go wrong, it will. Nonsense! says Al Casey, who maintains: If things can go right, they should. But you've got to make them go right, he adds, by hard work, focusing on key problems, and believing in the people around you. One of the most successful - and original - American businessmen of our time, Al Casey is a no-nonsense turnaround specialist who loves nothing more than the big challenges, whether in the private or the public sector.

In addition to his work as an entrepreneur, corporate executive, and consultant, for the last 16 years August Turak worked alongside the Trappist monks of Mepkin Abbey, watching firsthand as they undertook new enterprises and sustained an incredibly successful business practice. Service and selflessness are at the heart of this 1,500-year-old monastic tradition’s remarkable business success, an ancient though immensely relevant economic model that preserves what is positive and productive about capitalism while transcending its ethical limitations and internal contradictions.

Sin miedo al deber es un audiolibro extraordinariamente fascinante y sencillo de escuchar, que puede llegar a ser una verdadera fuente de inspiración para estudiantes, emprendedores, visionarios de todas las edades, o para cualquier persona que esté en busca de las bases que lo ayuden a cultivar una mente emprendedora.

Daring and Disruptive is an insightful and soulful account of the entrepreneur's roller-coaster ride for those who want to succeed almost as much as they want to breathe...who want to make the impossible possible and the ordinary extraordinary. After decades of success in multiple industries, Lisa Messenger blends her personal stories with the important business lessons she has learned along the way, from why money is not the only currency to how to fail well.

Decoding Business Minds is a break from a stereotypical business book and is a practical guide to overcoming fears, creating the right attitude and working consistently towards an actionable vision. Ajay takes on the role of business coach, mentor and storyteller to look at everyday examples and real-life stories that will inspire everyone to emerge out of the herd mentality that sees business as risky, unstable and stressful.

This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools.

Lucid, forward-looking, and guided by a level-headed optimism that clearly distinguishes between genuine progress and exaggerated claims, Emerald Cities points the way toward a sustainable future for the American city.

The Stop Doing List gets you off the treadmill of unproductive, frenetic activity and sets you on the path toward growth. Running a business has never been easy, but today's nonstop 24/7/365 world makes moving forward more difficult than ever before. Plenty of resources can show you how to make lists, create schedules, and manage your time, but they all seem to expect your time to be 100 percent devoted to work - not only is that no way to live, it's no way to grow. Instead, try doing less.