Showing results by publisher "Ascent Audio" in Business Communication

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

In The Pause Principle, renowned corporate communications expert Cynthia Kane reveals her tried-and-tested SOFTEN practice to better handle awkward, difficult, or tense conversations at work by breaking free of automatic reactions including shutting down, running away, yelling, or getting passive aggressive or defensive. In this book, listeners will learn how to regulate their bodily responses and emotions to arrive at peaceful and productive resolutions during even the most challenging moments at work.

In this must-have money manual, personal finance expert Matt Schulz empowers you to ask forty-five fiscal questions in seven key areas of life: credit and debt, healthcare, housing, shopping, travel, work, and relationships. The questions feature decision trees, success stories, potential risks, and other practical tools that skillfully guide you through the pros and cons and explain the relevant data. Every request also comes with an easy-to-follow, fill-in-the-blank script.

In this second edition of We Can't Talk about That at Work!, bestselling author Mary-Frances Winters and new coauthor Mareisha N. Reese of The Winters Group, Inc., provide fresh examples, updated research, and compelling insights. Featuring a new chapter on how two organizations have actualized the model for Bold, Inclusive Conversations as well as a discussion guide, this modern classic offers step-by-step guidance for conducting structured conversations around polarizing topics.

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging.

Nearly 25 years after the first edition was published, it is not just the "how" of collaboration that has changed—who we are collaborating with has changed as well. Today, nearly every collaboration involves some degree of working across difference. Bringing together diverse people, organizations, or sectors in a way that will foster collaborative success requires a unique set of skills. This third edition will ground you in the factors that support successful collaboration and assist you in incorporating those factors into your work.

In his over twenty-year career leading crisis communications for governments and organizations across the globe, Dallas Lawrence has seen it all. His work has taken him from the communications headquarters for the Iraq War to Yemen in an effort to avert the Yemeni Civil War, from the Guantanamo Bay terrorist detention facilities in Cuba to the Horn of Africa's command center for anti-pirating activities. Communicating Under Fire provides the needed mindset, strategies, and communication moves that anyone with a reputation worth defending will need when—not if—their crisis moment arrives.

If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases.

In the bestselling book, Thanks for the Feedback: The Science and Art of Receiving Feedback Well by Douglas Stone and Sheila Heen, the authors wrote: "We receive a deluge of feedback—from bosses, colleagues, friends, family—yet it rarely improves performance. The problem is that we've focused all of our attention and training on the feedback giver. Instead, it is the feedback receiver who decides whether to make use of the feedback and improve."