Showing results by publisher "Gildan Media, LLC" in Public Relations
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- By: David Meerman Scott
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Unabridged
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The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.
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Annoyingly slow and basic
- By Michael on 05-09-2016
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The New Rules of Marketing and PR
- How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
- Narrated by: David Meerman Scott, Sean Pratt
- Length: 16 hrs and 21 mins
- Release date: 03-07-2014
- Language: English
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Non-member price: $29.24 or 1 Credit
Sale price: $29.24 or 1 Credit
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Damage Control
- Why Everything You Know About Crisis Management Is Wrong
- By: Eric Dezenhall, John Weber
- Narrated by: Sean Pratt
- Length: 5 hrs and 54 mins
- Unabridged
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Much of the conventional wisdom about damage control and crisis PR is self-serving, self-congratulatory, self-deceiving, and flat out wrong. And no one knows it better than Eric Dezenhall and John Weber, who have helped countless companies, politicians, and celebrities get out of various kinds of trouble.
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Damage Control
- Why Everything You Know About Crisis Management Is Wrong
- Narrated by: Sean Pratt
- Length: 5 hrs and 54 mins
- Release date: 18-10-2007
- Language: English
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Non-member price: $24.99 or 1 Credit
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Real Time Marketing and PR
- How to Earn Attention in Today's Hyper-Fast World
- By: David Meerman Scott
- Narrated by: David Meerman Scott
- Length: 8 hrs and 13 mins
- Unabridged
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Wake up, it’s revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It’s a real-time world now, and if you’re not engaged, then you’re on your way to marketplace irrelevance.“Real time” means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience....
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Real Time Marketing and PR
- How to Earn Attention in Today's Hyper-Fast World
- Narrated by: David Meerman Scott
- Length: 8 hrs and 13 mins
- Release date: 23-11-2010
- Language: English
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Non-member price: $28.99 or 1 Credit
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Rethinking Reputation
- How PR Trumps Marketing and Advertising in the New Media World
- By: Fraser P. Seitel, John Doorley
- Narrated by: Sean Pratt
- Length: 7 hrs and 25 mins
- Unabridged
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Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies.
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Rethinking Reputation
- How PR Trumps Marketing and Advertising in the New Media World
- Narrated by: Sean Pratt
- Length: 7 hrs and 25 mins
- Release date: 04-12-2012
- Language: English
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Non-member price: $28.99 or 1 Credit
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