Showing results by publisher "Simply Media" in Marketing

Learn what it takes to start your own business and launch your dream in 60 minutes of conversation and instruction.

Financial advisor expert Seth Greene describes how to make you invaluable to clients, leverage your expertise, market to acquire them, expand your clients through marketing, gifting for purpose, enriching their children, and more.

An introductory guide to the subject to get you started. Rob has great insights but doesn't pretend to know it all and acknowledges how the field is growing. Provides lots of practical tips to get started right away to expand your work and personal contacts.

The author emphasizes that the Board of Directors should start every meeting discussing the customers. What are they thinking? How is our franchise doing? What are the metrics of repeat business? Trial and similar questions. Why? Because financials are reasonably straightforward, most Board members are good at understanding them without conversation, and customers are the foundation of every organization.

How do you avoid being mesmerized by the latest fads in business - while still benefiting from new ideas? Learn what it takes to "bust the fads" and win at business in 60 minutes of conversation and instruction by the author of Fad Surfing in the Boardroom.

Social Media is good term for one-on-one communication with customers and a critical emphasis on survival and productive efforts by all organizations - for-profit, non-profit, educational, governmental, and unions. Marketers have long done this with ads, coupons, in-store discounts, premiums, and other such things. Now many are drilling down and capturing names, email addresses, and individual information.

The work describes how to create and use practical knowledge to create innovative products and services, attract customers, and deal with all the necessary elements to do so. It gives examples from the evolution of the airplane and shoe markets.