Showing results by publisher "Ascent Audio" in Marketing
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Business Transformation
- A Roadmap for Maximizing Organizational Insights
- By: Aiman Zeid, Jim Davis
- Narrated by: Ralph Morocco
- Length: 6 hrs and 2 mins
- Unabridged
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Business Transformation reveals how SAS's Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use of analytics and insight across your organization. Along with examples and best practices of global companies that have successfully been through this process, you'll learn how to identify the starting point and develop a road map for execution....
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Business Transformation
- A Roadmap for Maximizing Organizational Insights
- Narrated by: Ralph Morocco
- Length: 6 hrs and 2 mins
- Release date: 27-07-2020
- Language: English
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$23.53 or free with 30-day trial
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Romancing the Brand
- How Brands Create Strong, Intimate Relationships with Consumers
- By: Tim Halloran
- Narrated by: Julie McKay
- Length: 7 hrs and 13 mins
- Unabridged
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Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools - such as benefit laddering and word-of-mouth marketing - that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, Smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.
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Romancing the Brand
- How Brands Create Strong, Intimate Relationships with Consumers
- Narrated by: Julie McKay
- Length: 7 hrs and 13 mins
- Release date: 27-07-2020
- Language: English
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$23.93 or free with 30-day trial
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Laddering
- Unlocking the Potential of Consumer Behavior
- By: Eric V. Holtzclaw
- Narrated by: Eric V. Holtzclaw
- Length: 5 hrs and 29 mins
- Unabridged
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Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze your data, and unlock the true potential of your product or service. Use Laddering techniques to map your customer's DNA and understand why consumers buy from you; help you look at your customers in a new way and as a result maximize your profits and reduce your support costs; and provide a framework for evaluating what marketing messages, campaigns and experiences are appropriate.
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Laddering
- Unlocking the Potential of Consumer Behavior
- Narrated by: Eric V. Holtzclaw
- Length: 5 hrs and 29 mins
- Release date: 27-07-2020
- Language: English
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$22.74 or free with 30-day trial
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Maximize Your Social
- A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
- By: Neal Schaffer
- Narrated by: Neal Schaffer
- Length: 6 hrs and 42 mins
- Unabridged
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Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create - and execute upon - their social media for business road map.
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Maximize Your Social
- A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
- Narrated by: Neal Schaffer
- Length: 6 hrs and 42 mins
- Release date: 27-07-2020
- Language: English
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$23.64 or free with 30-day trial
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The 15 Essential Marketing Masterclasses for Your Small Business
- By: Dee Blick
- Narrated by: Charlotte Strevens
- Length: 10 hrs and 40 mins
- Unabridged
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Practical and proven masterclasses for simple and effective small business marketing. This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results.
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The 15 Essential Marketing Masterclasses for Your Small Business
- Narrated by: Charlotte Strevens
- Length: 10 hrs and 40 mins
- Release date: 27-07-2020
- Language: English
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$27.21 or free with 30-day trial
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Converge
- Transforming Business at the Intersection of Marketing and Technology
- Narrated by: Michael Butler Murray
- Length: 7 hrs and 8 mins
- Release date: 17-07-2020
- Language: English
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$23.93 or free with 30-day trial
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Innovative Team Selling
- How to Leverage Your Resources and Make Team Selling Work
- By: Eric Baron
- Narrated by: Judson Jones
- Length: 9 hrs and 23 mins
- Unabridged
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Sales teams have the potential to do great work. Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork, collaboration and innovation, both internally and externally. Innovative Team Selling places the focus squarely on what will actually make team selling work within organizations large and small.
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Innovative Team Selling
- How to Leverage Your Resources and Make Team Selling Work
- Narrated by: Judson Jones
- Length: 9 hrs and 23 mins
- Release date: 17-07-2020
- Language: English
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$25.51 or free with 30-day trial
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Market Your Way to Growth
- 8 Ways to Win
- By: Philip Kotler, Milton Kotler
- Narrated by: Mark Weatherup
- Length: 6 hrs and 39 mins
- Unabridged
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With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more.
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Market Your Way to Growth
- 8 Ways to Win
- Narrated by: Mark Weatherup
- Length: 6 hrs and 39 mins
- Release date: 09-07-2020
- Language: English
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$23.64 or free with 30-day trial
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The Story of Purpose
- The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
- By: Joey Reiman
- Narrated by: Joey Reiman
- Length: 5 hrs and 49 mins
- Unabridged
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Some ideas are bigger than others, and the Master Idea - your company's purpose - is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line.
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The Story of Purpose
- The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
- Narrated by: Joey Reiman
- Length: 5 hrs and 49 mins
- Release date: 09-07-2020
- Language: English
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$23.18 or free with 30-day trial
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Marketing in the Participation Age
- A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
- By: Daina Middleton
- Narrated by: Daina Middleton
- Length: 5 hrs and 22 mins
- Unabridged
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Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things - and watch their participation yield greater revenues for your business.
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Marketing in the Participation Age
- A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage
- Narrated by: Daina Middleton
- Length: 5 hrs and 22 mins
- Release date: 09-07-2020
- Language: English
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$22.74 or free with 30-day trial
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Crafting the Customer Experience For People Not Like You
- How to Delight and Engage the Customers Your Competitors Don't Understand
- By: Kelly McDonald
- Narrated by: Vanessa Hart
- Length: 5 hrs and 46 mins
- Unabridged
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A "one-size fits all" approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience for People Not like You explains how companies, brands, and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.
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Crafting the Customer Experience For People Not Like You
- How to Delight and Engage the Customers Your Competitors Don't Understand
- Narrated by: Vanessa Hart
- Length: 5 hrs and 46 mins
- Release date: 09-07-2020
- Language: English
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$23.18 or free with 30-day trial
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- By: Mark Addicks, Bob Pearson
- Narrated by: John Allen Nelson
- Length: 9 hrs and 54 mins
- Unabridged
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Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.
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Pre-Commerce
- How Companies and Customers are Transforming Business Together
- Narrated by: John Allen Nelson
- Length: 9 hrs and 54 mins
- Release date: 10-07-2020
- Language: English
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$25.55 or free with 30-day trial
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Chasing the Monster Idea
- The Marketer's Almanac for Predicting Idea Epicness
- By: Stefan Mumaw
- Narrated by: Kaleo Griffith
- Length: 5 hrs and 31 mins
- Unabridged
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How do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Listen to Chasing the Idea Monster and find out. This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's "idea measurement" tools in the form of seven primary questions to gauge the potential of any idea.
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Chasing the Monster Idea
- The Marketer's Almanac for Predicting Idea Epicness
- Narrated by: Kaleo Griffith
- Length: 5 hrs and 31 mins
- Release date: 09-07-2020
- Language: English
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$23.18 or free with 30-day trial
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- By: Barry Libert
- Narrated by: Pete Larkin
- Length: 5 hrs and 6 mins
- Unabridged
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This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and competencies.
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Social Nation
- How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
- Narrated by: Pete Larkin
- Length: 5 hrs and 6 mins
- Release date: 10-07-2020
- Language: English
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$22.74 or free with 30-day trial
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Winning Across Global Markets
- How Nokia Creates Strategic Advantage in a Fast-Changing World
- By: Dan Steinbock
- Narrated by: John Allen Nelson
- Length: 8 hrs and 55 mins
- Unabridged
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Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages - such as a home base that often accounts for 30 to 50 percent of their revenues - multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.
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Winning Across Global Markets
- How Nokia Creates Strategic Advantage in a Fast-Changing World
- Narrated by: John Allen Nelson
- Length: 8 hrs and 55 mins
- Release date: 10-07-2020
- Language: English
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$25.15 or free with 30-day trial
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It's the Customer, Stupid!
- 34 Wake-up Calls to Help You Stay Client-Focused
- By: Michael A Aun, Jeffrey Gitomer
- Narrated by: Pete Larkin
- Length: 5 hrs and 51 mins
- Unabridged
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Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, 95 percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the ones you have happy and coming back for more.
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It's the Customer, Stupid!
- 34 Wake-up Calls to Help You Stay Client-Focused
- Narrated by: Pete Larkin
- Length: 5 hrs and 51 mins
- Release date: 10-07-2020
- Language: English
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$23.18 or free with 30-day trial
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Beyond Viral
- How to Attract Customers, Promote Your Brand, and Make Money with Online Video
- By: Kevin Nalty, David Meerman Scott
- Narrated by: J. D. Cullum
- Length: 6 hrs and 40 mins
- Unabridged
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In the stormy seas of today's world economy, organizations need people to own their work, not just rent a spot on the organizational chart. All Hands on Deck is a fun story that is both a business strategy book about creating competitive advantage through corporate culture and a personal development book that will inspire listeners to be more committed and engaged with their work and their organizations. Drawing upon the wisdom of some of the greatest and most beloved business leaders of the 20th century, this essential guide:
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Beyond Viral
- How to Attract Customers, Promote Your Brand, and Make Money with Online Video
- Narrated by: J. D. Cullum
- Length: 6 hrs and 40 mins
- Release date: 09-07-2020
- Language: English
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$23.64 or free with 30-day trial
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Target Funding
- Discover A Proven System to Get the Money and Resources You Need Now In Order to Grow Your Business
- By: Kedma Ough
- Narrated by: Kedma Ough
- Length: 11 hrs and 59 mins
- Unabridged
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Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you - including conventional, alternative, and diversity funding - and how to access them based on your needs and your demographic, industry, location, and other variables.
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Target Funding
- Discover A Proven System to Get the Money and Resources You Need Now In Order to Grow Your Business
- Narrated by: Kedma Ough
- Length: 11 hrs and 59 mins
- Release date: 06-06-2019
- Language: English
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$27.22 or free with 30-day trial
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Inspired!
- Take Your Product Dream from Concept to Shelf
- By: Vik Venkatraman
- Narrated by: Danny Campbell
- Length: 9 hrs and 48 mins
- Unabridged
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Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product; rather, products fail because the entrepreneur lacks the know-how to successfully develop, launch, and roll out his or her product.
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Inspired!
- Take Your Product Dream from Concept to Shelf
- Narrated by: Danny Campbell
- Length: 9 hrs and 48 mins
- Release date: 10-07-2020
- Language: English
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$25.55 or free with 30-day trial
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MarketPsych
- How to Manage Fear and Build Your Investor Identity
- By: Richard L. Peterson, Frank F. Murtha
- Narrated by: Mark Moseley
- Length: 8 hrs and 3 mins
- Unabridged
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Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that they know too little about the markets. In fact, they know too little about themselves. Combining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful investors, Drs. Richard Peterson and Frank Murtha guide both new and experienced investors through the psychological learning process necessary to achieve their financial goals.
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MarketPsych
- How to Manage Fear and Build Your Investor Identity
- Narrated by: Mark Moseley
- Length: 8 hrs and 3 mins
- Release date: 10-07-2020
- Language: English
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$25.00 or free with 30-day trial
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