Showing results by publisher "Penguin Audio" in Advertising
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Brandsplaining
- Why Marketing Is (Still) Sexist and How to Fix It
- By: Jane Cunningham, Philippa Roberts
- Narrated by: Sarah Paul
- Length: 7 hrs and 24 mins
- Unabridged
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Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the go-viral hashtags, has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it.
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Brandsplaining
- Why Marketing Is (Still) Sexist and How to Fix It
- Narrated by: Sarah Paul
- Length: 7 hrs and 24 mins
- Release date: 18-02-2021
- Language: English
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$21.99 or free with 30-day trial
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The Contagious Commandments
- Ten Steps to Brand Bravery
- By: Paul Kemp-Robertson, Chris Barth
- Narrated by: Paul Kemp-Robertson, Chris Barth
- Length: 8 hrs and 56 mins
- Unabridged
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Penguin presents the audio edition of The Contagious Commandments, written and read by Paul Kemp-Robertson and Chris Barth. Contagion may alarm doctors, but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? In The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into 10 strategic takeaways for your own marketing revolution.
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The Contagious Commandments
- Ten Steps to Brand Bravery
- Narrated by: Paul Kemp-Robertson, Chris Barth
- Length: 8 hrs and 56 mins
- Release date: 01-11-2018
- Language: English
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$26.99 or free with 30-day trial
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