Showing results by publisher "----RM Alexander" in Advertising

In a market dominated by conglomerates, competition between small businesses is at its peak. Branding is a way for a business to make it to the top, plus improve its operations. It’s all right if you suddenly feel overwhelmed by the almost infinite branding techniques available. Fortunately for you, this audiobook is here to set the record straight for branding.

Since its launch in 2007, YouTube has formidably established itself as a content creation platform for insanely talented people with mid-tier equipment to broadcast their lives and showcase their talents. In other words, you. Having a YouTube channel has come a long way from being a side gig to a full- time career in 2020. Everyone wants to be the face of the camera and rake in millions in fan following, sipping mojitos in the Bahamas and reviewing Apple Watches.

Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.

Whether your business is large or small, global or local, this new edition of Branding for Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more.

Welcome to this seminar on LinkedIn publicizing. In this course, we will cover how to expand your scope with LinkedIn. This course is grouped into three modules. Module one covers beginning with crusade chief, module two covers making the real promotion, and module three covers focusing on spending plans. When this course is finished, you'll realize how to successfully utilize LinkedIn commercials for your business. So right away, we should plunge into the principal module.

Category Neglect doesn’t come from people being stupid or lacking sufficient data and resources to spot the headwinds and tailwinds of the future. It comes from a refusal to acknowledge which direction the wind is really blowing.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

Getting Noticed isn’t the secret to social media, but rather a no-fluff, take-charge guide to the way we present ourselves and our businesses, and how we connect with consumers online. Author Lindsay Teague Moreno knows the hardcore mom life. In between wash cycles, putting the kids to bed for the fifth time, and balancing a to-do list that would make Santa jealous, she grew a business from nothing into a team of over 300,000 people producing over $15 million dollars each month in just three years.

Influencer marketing can no longer be ignored. Whether it's broad scale celebrity endorsement, or micro-influencers with niche, highly targeted followings, influencer marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of influencer marketing means that a brand must relinquish control of their marketing message to allow the influencer to communicate in their natural style.

You've seen the ads: Squatty Potty, Chatbooks, Purple, Poo~Pourri (and more). You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. From Poop to Gold takes you behind the scenes of some of the most successful video ads in internet history - and the lessons learned along the way.

Facebook Marketing and Advertising: The Ultimate Guide for Beginners and Startups will teach you everything you need to know about advertising your business or brand on Facebook! Take the marketing and advertising of your small business or brand into your own hands! Don't pay an advertising company to do what you can do for yourself! With this audiobook, you are sure to learn everything you need to know about how to advertise successfully on Facebook, as well as how to use the Facebook Ads Manager.

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves.

Have you launched a novel, or many novels, only to have them land with a whimper? Have you had a great-selling book or series slowly fade away to obscurity? What if you could relaunch those books, turning your backlist into a great source of income?

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Learn how to get over 500 new Facebook fans every month and turn your fans into lifelong customers using this proven strategy for Facebook marketing and monetization. Written by a successful online marketer and social media marketing consultant, this no fluff step-by-step guide. This audiobook will help your dramatically increase your profits online and will turn Facebook time into a fun way to earn more money and grow your business.

The two crucial questions most often asked by salespeople are: "How can I close more sales?" and "What can I do to reduce objections?" The answer to both questions is the same: You learn to sell from a buyer's point of view. The Sales Advantage, a proven, logical, step-by-step guide from the most recognized name in sales training, will show you how.

In You Are Not for Everybody, bestselling author and creative entrepreneur J.D. Netto offers an honest and refreshing take on branding, marketing, and storytelling. With his unique twist, J.D. delves into the crucial topics every creative entrepreneur needs to master to thrive in today's competitive landscape.

Are you looking to turn your creative flair into a profitable business? 'How to Start a Home-Based Balloon Decorating Business' is your comprehensive manual for building a thriving balloon decoration enterprise from the comfort of your home. Whether you’re a crafty individual looking to start a side hustle or aiming for a full-time business venture, this guide walks you through every stage of launching, managing, and expanding your business.

How can we compete in today's fast-moving market? There are more platforms, more users, and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered, and preferred? Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.

It is no secret that social media is massive and the influence that it has over people is just as large. If you want to expand your business rapidly and develop new channels of income for your brand, you need to get on social media and start using it in alignment with the marketing trends that are currently dominant, as well as the ones that will rise in 2019. If you are ready to discover how to use social media in 2019 and build a massive, influential presence for your brand online, then this book is for you!