Showing results by publisher "University Press Audiobooks" in Marketing & Sales
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Advocacy: Championing Ideas and Influencing Others
- By: John A. Daly
- Narrated by: Tim Lundeen
- Length: 16 hrs and 34 mins
- Unabridged
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When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.
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Advocacy: Championing Ideas and Influencing Others
- Narrated by: Tim Lundeen
- Length: 16 hrs and 34 mins
- Release date: 10-11-2012
- Language: English
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Non-member price: $33.99 or 1 Credit
Sale price: $33.99 or 1 Credit
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- By: Joseph Harasta
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Unabridged
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The Fundamentals of Public Relations: What It Is and How to Do It Well gives listeners a complete understanding of the essentials of the discipline and teaches them how to apply and practice them successfully. While many standard textbooks concentrate on explaining what public relations is, The Fundamentals of Public Relations also emphasizes how to conduct public relations and initiate successful public relations tactics.
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The Fundamentals of Public Relations
- What It Is and How to Do It Well
- Narrated by: Bob Dunsworth
- Length: 12 hrs and 17 mins
- Release date: 21-09-2016
- Language: English
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Non-member price: $28.99 or 1 Credit
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The Persuasive Power of Campaign Advertising
- By: Travis N. Ridout, Michael M. Franz
- Narrated by: Mike DelGaudio
- Length: 4 hrs and 20 mins
- Unabridged
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Travis Ridout and Michael Franz examine how political advertisements function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet.
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The Persuasive Power of Campaign Advertising
- Narrated by: Mike DelGaudio
- Length: 4 hrs and 20 mins
- Release date: 20-03-2015
- Language: English
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Non-member price: $17.99 or 1 Credit
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America's Romance with the English Garden
- By: Thomas J. Mickey
- Narrated by: Mickey Gousset
- Length: 7 hrs and 53 mins
- Unabridged
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America’s Romance with the English Garden is the story of tastemakers and homemakers, of savvy businessmen and a growing American middle class eager to buy their products. It’s also the story of the beginnings of the modern garden industry, which seduced the masses with its images and fixed the English garden in the mind of the American consumer. Seed and nursery catalogs delivered aspirational images to front doorsteps from California to Maine, and the English garden became the look of America.
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America's Romance with the English Garden
- Narrated by: Mickey Gousset
- Length: 7 hrs and 53 mins
- Release date: 04-11-2018
- Language: English
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Non-member price: $26.99 or 1 Credit
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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing
- By: Joe Dobrow
- Narrated by: Kirk Winkler
- Length: 15 hrs and 12 mins
- Unabridged
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Transporting listeners back to a dramatic time in the late 1800s, Dobrow spotlights a trio of men who reshaped our image of the West and earned national fame: John M. Burke of Buffalo Bill's Wild West, Tody Hamilton of the Barnum & Bailey Circus, and Moses P. Handy of the World's Columbian Exposition in Chicago. Drawing on scores of original source materials, Dobrow brings to light the surprisingly sophisticated techniques of these Gilded Age press agents.
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Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World's Columbian Exposition Created Modern Marketing
- Narrated by: Kirk Winkler
- Length: 15 hrs and 12 mins
- Release date: 01-10-2018
- Language: English
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Non-member price: $28.00 or 1 Credit
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Producing Fashion
- Commerce, Culture, and Consumers
- By: Regina Lee Blaszczyk
- Narrated by: Beth Richmond
- Length: 8 hrs and 50 mins
- Abridged
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Each essay in Producing Fashion is presented in full and has been selected from the original print edition. The essays show how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing.
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Producing Fashion
- Commerce, Culture, and Consumers
- Narrated by: Beth Richmond
- Length: 8 hrs and 50 mins
- Release date: 13-10-2010
- Language: English
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Non-member price: $29.99 or 1 Credit
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