Showing results by publisher "Pearson Education" in Marketing & Sales
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The Brand Gap
- By: Marty Neumeier
- Narrated by: Marty Neumeier
- Length: 1 hr and 30 mins
- Unabridged
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The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
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The Brand Gap
- Narrated by: Marty Neumeier
- Length: 1 hr and 30 mins
- Release date: 21-05-2025
- Language: English
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$9.99 or free with 30-day trial
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ZAG
- The #1 Strategy of High-Performance Brands
- By: Marty Neumeier
- Narrated by: Marty Neumeier
- Length: 1 hr and 53 mins
- Unabridged
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The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.
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ZAG
- The #1 Strategy of High-Performance Brands
- Narrated by: Marty Neumeier
- Length: 1 hr and 53 mins
- Release date: 05-05-2025
- Language: English
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$9.99 or free with 30-day trial
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The AI Revolution in Customer Service and Support
- A Practical Guide to Impactful Deployment of AI to Best Serve Your Customers
- By: Ross Smith, Mayte Cubino, Emily McKeon
- Narrated by: Eric Burgher
- Length: 16 hrs and 54 mins
- Unabridged
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The AI Revolution in Customer Service and Support is a practical guide for professionals who want to harness the power of generative AI within their organizations to create more powerful customer and employee experiences.
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The AI Revolution in Customer Service and Support
- A Practical Guide to Impactful Deployment of AI to Best Serve Your Customers
- Narrated by: Eric Burgher
- Length: 16 hrs and 54 mins
- Release date: 27-12-2024
- Language: English
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$33.99 or free with 30-day trial
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