Showing results by publisher "Audible studios" in Marketing & Sales

Las ventas son la opción número uno que he encontrado para tener tiempo. Tiempo para mi familia, para mi comunidad, para mis pasatiempos, para desarrollar mis talentos, y, en fin, para ser libre. Este audiolibro no te convertirá en un mejor vendedor, pero si te convertirá en la persona, a la cual las personas, le querrán comprar. Porque vender, tiene mucho que ver más con quien eres, que con lo que haces.

Why do we do the things we do? The classical view of economics is that we are rational individuals, making decisions with the intention of maximizing our preferences. Behaviorists, on the other hand, see us as relying on mental shortcuts and conforming to preexisting biases. Richard Robb argues that neither explanation accounts for those things that we do for their own sake, and without understanding these sorts of actions, our picture of decision‑making is at best incomplete.

En forma clara y sencilla Mandino nos transmite su propósito: hacer que estos principios de ventas lleguen a mucha gente. El vendedor más grande del mundo entreteje la mitología con la espiritualidad logrando un mensaje inspirado muy necesario para esta cultura de auto-promoción. Mandino cree que para ser un buen vendedor, necesitas creer en ti mismo y en el trabajo que realizas. Su filosofía de cómo triunfar en el mundo de los negocios, se entiende fácilmente pues llega al corazón.

Millennial Rules reveals the ins and outs of Millennials not only as customers but as employees, demonstrating what lifestyle demands to watch out for and why Millennials might be a valuable addition to your team. Rather than proposing a total revolution in business, Gross reinforces a pattern of success by making listeners aware of what they’re already doing right, and how to do more of it.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

The Cluetrain Manifesto is all the buzz. This iconoclastic look at business in the Internet age has a special eye for debunking old views of customers and service. Download and listen now - an audible.com audio exclusive.
Plus, check out the rants of Cluetrain co-author Christopher Locke, a.k.a. RageBoy.

The second edition of Building the Successful Theater Company takes listeners even deeper into the world of theatrical production, examining in great depth the financial realities of establishing - and maintaining - a successful organization. This indispensable reference is updated to include more theater company profiles with expert advice to better reveal the pitfalls, passions, and practicalities of the theater industry.

16人の優れたマーケッターが明かすヒットの舞台裏＆マーケティングの考え方【著書累計35万部】　自身もトップマーケッターであり、上場企業経営者でもある木下勝寿がトップマーケッター16人を徹底インタビュー！ これ一

Defining a personal brand, crafting a presence, developing a unique voice, building a network, using social media creatively and more: in All the World’s a Stage, Ambi Parameswaran offers a concrete road map towards brand building that will give you an unmatched strategic advantage. This book is a concise, crucial guide to our frenetic times.

Whatever may be your business, understanding branding can make a difference to your topline and bottom line. But brand building often looks daunting. Where to start? How to progress? What to do and not do? In this mini-audiobook Ambi Parameswaran, a veteran brand strategist, explains the key steps to building a powerful brand.

セコマ、アークス、ニトリ、ツルハ、DCM、アイン、コープさっぽろ、コーチャンフォー。少子高齢化、営業日数も少ない北の大地で、なぜ儲かるのか？

Unser Handeln als Konsumenten, Produzenten und Investoren zerstört die natürliche und soziale Umwelt. Ohne es zu merken, töten wir Menschen. Der Ökonom Jakob Thomä legt den Finger in die Wunde: Wie ein Detektiv sammelt er Indizien, besichtigt Tatorte und ermittelt Verdächtige. Seine harte Beweisaufnahme führt ihn zu neuen Antworten auf die Frage, wie die Menschheit zukunftsfähig wird. "Der Kill-Score" erzählt mit einem radikalen Realismus die Geschichte von den tödlichen Folgen unseres Handelns.

自動車業界はカーボンニュートラルという難題を突きつけられている。

物価高が止まらない。多くの企業が原価高騰に苦しみ、値上げは不可避の状況になっている。しかし、下手な価格設定をすれば顧客離れにつながりかねない。

■これからの時代のBtoB営業の戦略・戦術はこう変わる！約1000名の購買経験者への調査結果から見えた未来のセールスの姿を大公開！

★発売即重版！　売れてます！ブログで５億円稼ぐ方法３年間収益０円からの大逆転ノウハウ73本気で稼ぐアフィリエイトーー最強の副業

２０２１年に注目された国内ベンチャー企業１００社を前・後編に分けて紹介する。【後編】

２０２１年に注目された国内ベンチャー企業１００社を前・後編に分けて紹介する。前編では、連続起業家、フェムテック、大学発ベンチャー、コンピューティング、メディア・エンタメ、営業支援、

///シン・営業力――「営業しない営業」という理想を求めて/// 「営業力」と言われると「コミュニケーションが上手い」「話し方が上手い」といったことを一般的に連想するが、そうではない。