Showing results by publisher "Audible studios" in Marketing & Sales
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Pole Position (German edition)
- Mit der richtigen Positionierung zu Marktpräsenz und Mehrumsatz
- By: Hermann Scherer
- Narrated by: Martin Hecht
- Length: 8 hrs and 15 mins
- Unabridged
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Die optimale Positionierung der eigenen Marke ist im Business eine der größten Herausforderungen: Wie und wo erreicht man seine Kundschaft am besten? Wie sticht man aus der Masse hervor? Und was ist der passende USP? »Vergesst den USP!«, sagt Hermann Scherer. In seinem neusten Buch gibt er Einblicke in seinen persönlichen Lebensweg und wie er trotz verschiedenster Widrigkeiten seine eigene Erfolgsgeschichte geschrieben und die Gewinnerformel zur richtigen Positionierung gefunden hat.
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Pole Position (German edition)
- Mit der richtigen Positionierung zu Marktpräsenz und Mehrumsatz
- Narrated by: Martin Hecht
- Length: 8 hrs and 15 mins
- Release date: 20-07-2023
- Language: German
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Non-member price: $20.99 or 1 Credit
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ガチャガチャの経済学
- By: 小野尾 勝彦
- Narrated by: あんべ あつし, 小野 慶子, 松永 直人
- Length: 4 hrs and 6 mins
- Unabridged
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現在第4次ブーム到来中！コロナ禍でも市場は610億円（2022年）に拡大！各方面から大注目のガチャガチャ（カプセルトイ）ビジネス初の解説書。著者が「マツコの知らない世界」に出演！
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ガチャガチャの経済学
- Narrated by: あんべ あつし, 小野 慶子, 松永 直人
- Length: 4 hrs and 6 mins
- Release date: 13-09-2024
- Language: Japanese
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Non-member price: $16.99 or 1 Credit
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絵でわかる配属1年目でも目標達成できる営業の教科書――セールスが楽しくなる！好きになる！
- By: 岡 哲也, 山本 重也 (イラスト)
- Narrated by: 清水 咲真
- Length: 2 hrs and 15 mins
- Unabridged
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なにをやればいいか、やってはいけないかが絵でわかる。わかるから、チャレンジできる。チャレンジするから、行動できる。行動できれば、やれる。やれるから、成果が上がる！
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絵でわかる配属1年目でも目標達成できる営業の教科書――セールスが楽しくなる！好きになる！
- Narrated by: 清水 咲真
- Length: 2 hrs and 15 mins
- Release date: 11-10-2024
- Language: Japanese
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Branding経営（ブランディング経営）――社員に向き合い続けることが、最良の道～人的投資×管理職育成×社内外広報戦略～
- By: 関野 吉記
- Narrated by: 橋本 英樹
- Length: 3 hrs and 6 mins
- Unabridged
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Branding経営の本質は、人的投資×管理職育成×社内外広報戦略の方程式にアリ！最近、中堅・中小企業の経営者からは、次のような声が聞こえてくる。
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Branding経営（ブランディング経営）――社員に向き合い続けることが、最良の道～人的投資×管理職育成×社内外広報戦略～
- Narrated by: 橋本 英樹
- Length: 3 hrs and 6 mins
- Release date: 20-09-2024
- Language: Japanese
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Non-member price: $24.99 or 1 Credit
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グミがわかればヒットの法則がわかる
- By: 白鳥 和生
- Narrated by: あんべ あつし
- Length: 4 hrs and 19 mins
- Unabridged
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日本経済再生のヒントは、「グミ」にある!?コンビニの棚を席巻する大ヒットの謎に迫る飲食料品の世界で起きた、四半世紀ぶりの“大逆転劇”。2021年、グミがチューインガムの市場規模を上回った。
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グミがわかればヒットの法則がわかる
- Narrated by: あんべ あつし
- Length: 4 hrs and 19 mins
- Release date: 11-10-2024
- Language: Japanese
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図解 人的資本経営 50の問いに答えるだけで「理想の組織」が実現できる
- By: 岡田 幸士
- Narrated by: 小船 彰人
- Length: 9 hrs and 19 mins
- Unabridged
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・「人的資本経営」とは何か？・自分の会社は、どこまで「人的資本経営」ができているのか？ ・「人的資本の開示」とは、具体的に何をすればいいのか？
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図解 人的資本経営 50の問いに答えるだけで「理想の組織」が実現できる
- Narrated by: 小船 彰人
- Length: 9 hrs and 19 mins
- Release date: 18-10-2024
- Language: Japanese
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Non-member price: $38.99 or 1 Credit
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![A vida secreta dos clientes [The Secret Life of Customers] cover art](https://m.media-amazon.com/images/I/41NpVzgsXhL._SL500_.jpg)
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A vida secreta dos clientes [The Secret Life of Customers]
- Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta [A Detective Story About Solving the Mystery of Customer Behavior]
- By: David S. Duncan
- Narrated by: Roberto Rocha
- Length: 5 hrs and 44 mins
- Unabridged
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Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta. Uma nova abordagem para compreender o que o cliente realmente quer, hoje e no futuro. Os clientes podem ser um verdadeiro mistério–e para desvendar seu comportamento é preciso pensar como um detetive. Neste audiolivro, David S. Duncan conta a história da rede fictícia de cafés Tazza, que está perdendo sua clientela mais fiel às vésperas de abrir o capital na bolsa.
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A vida secreta dos clientes [The Secret Life of Customers]
- Uma história sobre o misterioso comportamento dos consumidores: quem são, por que os perdemos e como trazê-los de volta [A Detective Story About Solving the Mystery of Customer Behavior]
- Narrated by: Roberto Rocha
- Length: 5 hrs and 44 mins
- Release date: 30-04-2024
- Language: Portuguese
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Non-member price: $21.99 or 1 Credit
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実行の鬼 最速で結果を出すためのエクストリーム自己管理術
- By: ゴンドー 優希
- Narrated by: 大谷 幸司
- Length: 2 hrs and 48 mins
- Unabridged
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怠け者から「実行の鬼」へ。わずか入社３年で数万人を有する巨大企業・ＮＥＣ営業部のトップに上り詰めた伝説の営業マンが明かすエクストリーム自己管理術。
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実行の鬼 最速で結果を出すためのエクストリーム自己管理術
- Narrated by: 大谷 幸司
- Length: 2 hrs and 48 mins
- Release date: 16-08-2024
- Language: Japanese
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はじめての越境EC・海外Webマーケティング
- By: 徳田 祐希
- Narrated by: 初村 健矢
- Length: 5 hrs and 3 mins
- Unabridged
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越境EC、海外Webマーケティングを成功させるために知っておくべき情報を一挙にまとめました。
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はじめての越境EC・海外Webマーケティング
- Narrated by: 初村 健矢
- Length: 5 hrs and 3 mins
- Release date: 02-11-2023
- Language: Japanese
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Non-member price: $28.99 or 1 Credit
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テクノロジーの未来地図(週刊東洋経済ｅビジネス新書Ｎo.420)
- By: 週刊東洋経済編集部
- Narrated by: 中川 典
- Length: 2 hrs and 10 mins
- Unabridged
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テックの巨人「ＧＡＦＡＭ（グーグル、アップル、メタ、アマゾン、マイクロソフト）」は、米国株式市場を一手に牽引するほど肥大化を続けている。他方で、中央集権から分散への動きも始まっている。
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テクノロジーの未来地図(週刊東洋経済ｅビジネス新書Ｎo.420)
- Narrated by: 中川 典
- Length: 2 hrs and 10 mins
- Release date: 31-05-2023
- Language: Japanese
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L'Italia nella rete
- Ascesa, caduta e resurrezione della net economy
- By: Gianluca Dettori, Debora Ferrero
- Narrated by: Valentina Pollani
- Length: 6 hrs and 4 mins
- Unabridged
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"Nella storia del digitale l’Italia ha avuto molte occasioni per diventare protagonista ma non le ha colte come doveva. Ora è venuto il momento di una svolta." Autentico pioniere di Internet in Italia, Gianluca Dettori racconta in queste pagine come è nata, cresciuta, morta e resuscitata un’industria che conta mezzo milione di addetti tra servizi, contenuti, pubblicità online, commercio elettronico, software e tecnologia.
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L'Italia nella rete
- Ascesa, caduta e resurrezione della net economy
- Narrated by: Valentina Pollani
- Length: 6 hrs and 4 mins
- Release date: 23-02-2024
- Language: Italian
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The Marketing Gita
- Ancient Wisdom for Modern Business Success
- By: Prateek Maheshwari, Sagar Venkateshwar
- Narrated by: Chandrahas Shetty
- Length: 9 hrs and 44 mins
- Unabridged
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With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.
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The Marketing Gita
- Ancient Wisdom for Modern Business Success
- Narrated by: Chandrahas Shetty
- Length: 9 hrs and 44 mins
- Release date: 29-03-2024
- Language: English
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氾濫するＰＲ(週刊東洋経済ｅビジネス新書Ｎo.446)
- By: 週刊東洋経済編集部
- Narrated by: 海老塚 久蔵
- Length: 2 hrs and 1 min
- Unabridged
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企業から消費者への「情報伝達」が激変している。これまでは報道関係者向けだったＰＲ（パブリック・リレーションズ）は、今やＳＮＳや動画配信サイトを介して消費者へ直接つながる手段となっている。
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氾濫するＰＲ(週刊東洋経済ｅビジネス新書Ｎo.446)
- Narrated by: 海老塚 久蔵
- Length: 2 hrs and 1 min
- Release date: 29-05-2024
- Language: Japanese
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高揚するコンサル したたかな弁護士(週刊東洋経済ｅビジネス新書Ｎo.444)
- By: 週刊東洋経済編集部
- Narrated by: 中川 典
- Length: 2 hrs and 33 mins
- Unabridged
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弁護士を筆頭にエリート職業である「士業」。しかし激変の波が襲っている。キーワードは「コンサルティング」。今や弁護士も会計士もコンサルを含めた提案を行わないと立ちゆかなくなっている。
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高揚するコンサル したたかな弁護士(週刊東洋経済ｅビジネス新書Ｎo.444)
- Narrated by: 中川 典
- Length: 2 hrs and 33 mins
- Release date: 22-05-2024
- Language: Japanese
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認知症全対策(週刊東洋経済ｅビジネス新書Ｎo.448)
- By: 週刊東洋経済編集部
- Narrated by: 中川 典
- Length: 2 hrs and 54 mins
- Unabridged
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「親が認知症と診断されたが、相談しようにも知識がなく、何を聞いたらいいかもわからない」。２０２５年には高齢者の５人に１人がなるとの試算もある認知症は、ひとごとではない身近な問題だ。
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認知症全対策(週刊東洋経済ｅビジネス新書Ｎo.448)
- Narrated by: 中川 典
- Length: 2 hrs and 54 mins
- Release date: 29-05-2024
- Language: Japanese
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米中大動乱(週刊東洋経済ｅビジネス新書Ｎo.443)
- By: 週刊東洋経済編集部
- Narrated by: 海老塚 久蔵
- Length: 2 hrs and 33 mins
- Unabridged
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制御困難な米国のインフレと急失速する中国経済。２１世紀の経済成長を牽引してきた両大国が大混乱に陥っている。政治的動揺もはらむ未曾有の危機が、日本へも襲いかかろうとしてる。
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米中大動乱(週刊東洋経済ｅビジネス新書Ｎo.443)
- Narrated by: 海老塚 久蔵
- Length: 2 hrs and 33 mins
- Release date: 15-05-2024
- Language: Japanese
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半導体 復活の足音(週刊東洋経済ｅビジネス新書Ｎo.445)
- By: 週刊東洋経済編集部
- Narrated by: 中川 典
- Length: 2 hrs and 28 mins
- Unabridged
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時にはブレーキのかかる半導体市況だが、自動車向けなどの牽引で今後も需要が拡大する成長シナリオは不変だ。
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半導体 復活の足音(週刊東洋経済ｅビジネス新書Ｎo.445)
- Narrated by: 中川 典
- Length: 2 hrs and 28 mins
- Release date: 29-05-2024
- Language: Japanese
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岐路に立つ鉄道(週刊東洋経済ｅビジネス新書Ｎo.441)
- By: 週刊東洋経済編集部
- Narrated by: 中川 典
- Length: 2 hrs and 2 mins
- Unabridged
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明治初期、日本に初めての鉄道が開業してから２０２２年で１５０年。全国に張り巡らされた路線網は国の近代化と経済発展を長らく支えてきた。だが、盤石だった都市部の通勤輸送や新幹線はコロナ禍で低迷。少子高齢
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岐路に立つ鉄道(週刊東洋経済ｅビジネス新書Ｎo.441)
- Narrated by: 中川 典
- Length: 2 hrs and 2 mins
- Release date: 24-04-2024
- Language: Japanese
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総孤独社会(週刊東洋経済ｅビジネス新書Ｎo.447)
- By: 週刊東洋経済編集部
- Narrated by: 海老塚 久蔵
- Length: 2 hrs and 21 mins
- Unabridged
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一人暮らし世帯が４割に迫ろうとする今、頼れる人のいない孤立状態に、あなたの親・子・同僚など、誰もが陥りかねない。
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総孤独社会(週刊東洋経済ｅビジネス新書Ｎo.447)
- Narrated by: 海老塚 久蔵
- Length: 2 hrs and 21 mins
- Release date: 29-05-2024
- Language: Japanese
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学び直し全ガイド(週刊東洋経済ｅビジネス新書Ｎo.442)
- By: 週刊東洋経済編集部
- Narrated by: 海老塚 久蔵
- Length: 2 hrs and 22 mins
- Unabridged
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リスキリングやリカレントという言葉に代表されるように「学び直し」が注目されている。
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学び直し全ガイド(週刊東洋経済ｅビジネス新書Ｎo.442)
- Narrated by: 海老塚 久蔵
- Length: 2 hrs and 22 mins
- Release date: 01-05-2024
- Language: Japanese
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Non-member price: $19.99 or 1 Credit
Sale price: $19.99 or 1 Credit
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