Showing results by publisher "Hachette Audio" in Marketing & Sales

In an age when scandal can destroy a company's brand or anyone's reputation in an instant - Glass Jaw is an Art of War guide to modern crisis management. In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw", and so it is these days with targets of controversy. Glass Jaw is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and...handled with discretion.

How to Grow When Markets Don't addresses this problem and offers real solutions. The authors offer methods to enhance existing asset bases through acquisitions, partnerships, and licensing, and suggest that companies learn not to depend on the CEO to solve the growth crisis. While creating growth in company value has never been an easy task, this program addresses the need for solid and sensible advice.

India is a vast country with a rapidly expanding middle class that is eager to acquire Western conveniences in a culture that has never known such luxuries before. But with great opportunity comes great challenge: significant cultural differences and a number of other hurdles combine to create a unique and demanding business landscape for Western companies and individuals to overcome.

Dot.Bomb is the amazing story of the Internet gold rush as it could only be told by an insider. As SVP of Communications at Value America, David Kuo saw it all: sky's-the-limit optimism, hundreds of millions of dollars spent in a grab for eyeballs and market share, investors slavering to be on the inside, and the belief that there really were new rules. But Value America's plan to sell merchandise directly to manufacturers over the Internet fell apart in the blink of an eye...

A game-changing audiobook that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers. The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping, and everything else, but nothing changes this reality: We are in a moment of business purgatory. Mitch Joel, one of the world's leading experts in new media, warns that the time has come to "Ctrl Alt Delete". To reboot and to start re-building your business model.

To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

Progressive marketing strategies are a must to increase company exposure and revenues! Specifically designed for new entrepreneurs, this program is also excellent for any existing business owner struggling to step into the online age. Gail Kasper breaks down the process into simple, easy-to-do steps that will help you generate an online buzz, define your brand, and capitalize on the seven essential elements to enhancing your online presence.