Showing results by publisher "Ascent Audio" in Business Development

This book takes everything that three remarkable authors - a corporate strategist, the former acting director of the CIA, and a world-renowned magician - have learned about magic and packs it into a unique framework that captures the best of this art form and relates it directly to lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians and inspire boundless imagination, bolster innovation, energize leadership, and spark success in any business.

Today's business environment looks dramatically different than it did even a decade ago, and it continues to evolve at an increasing rate; macroeconomic shifts, consumer trends, technological advances, and changing competitive dynamics are accelerating the pace of change. A handbook for how to succeed in the age of big data, Optimizing Growth provides insightful guidance, real-world success stories, and practical tools to achieve growth in this new era, utilizing big data to achieve a deeper understanding of demand, customers, competitors, and opportunity.

Frugal Value contests the notion that companies can rise to the great challenges of our time by adopting so-called "sustainable business" practices. Instead, the acute ecological crisis requires an all-round rethink of what business does and how it does it. This book explores what business responsibility looks like today and how it could be put into practice through far-reaching changes to companies, ranging from new approaches to product design and business models to reconfiguration of operations and innovative ownership structures.

Coaching Up! is about inspiring those who matter to you to achieve peak performance. Whether you are a coach, a business leader, a civic activist, a teacher, a counselor, or a parent, this book will offer you a powerful, highly effective way to connect to the people you care about and move them forward toward their best selves. In sports, coaches have developed ways of connecting with their players quickly in the "heat of the battle", inspiring them to perform to their fullest potential and "leave it all on the field".

Leaders have talked about the importance of corporate culture for decades, but the success of iconic companies like GE, Apple, and Google show how culture is a strategic lever that can be utilized for driving growth, change, and innovation. In this new age of globalization, rapid technology shifts, and constant disruption, the 21st-century marketplace is more volatile and uncertain than ever. To thrive, businesses need a new kind of emphasis around culture.

Supported by the latest research, this eye-opening audiobook argues that our best work is the product of a positive environment. That's good news for you as a manager. While you can't personally transform the corporate culture, you can influence the workplace climate and create meaningful and lasting change.

In this accessible guide to the meanings of sustainability, Kent Portney describes the evolution of the idea and examines its application in a variety of contemporary contexts - from economic growth and consumption to government policy and urban planning.

From Brian and Alan Beaulieu - the CEO and president of ITR Economics (ITR) - comes Prosperity in the Age of Decline, the must-have resource for thriving in uncertain economic times. ITR has mastered long-term economic trend forecasting, with an astounding 94.7 percent accuracy rate over the course of six and a half decades.

Whether you're the new kid in a cubicle, the boss in the executive suite, or self-employed, you have huge potential for greater productivity and fulfillment. Even very high performers in excellent organizations - large and small, for profit and nonprofit - report that 30 to 40 percent of their talent is untapped. Imagine what lies waiting for you.

Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business. What's needed is a timeless framework - a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement.

Investing with Impact: Why Finance Is a Force for Good outlines the roadmap to reinvigorate a skeptical public and demoralized financial services industry by making the case that contrary to popular misconception, finance is not the cause of the world's problems, in fact, it can provide the solution. Author Jeremy Balkin presents the case that the finance industry can improve the state of the world by positively influencing the allocation of capital.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes, and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them.

There is an invisible army of people deep inside the world’s biggest and best-known companies, pushing for safer and more responsible practices. They are trying to prevent the next Rana Plaza factory collapse, the next Deepwater Horizon explosion, the next Foxconn labor abuses. Obviously, they don’t always succeed. Christine Bader was one of those people. Using her story as its skeleton, Bader weaves in the stories of other “Corporate Idealists” working inside some of the world's biggest and best-known companies.

America is in decline, and the rise of the East suggests a bleak future for the world’s only superpower - so goes the conventional wisdom. But what if the traditional measures of national status are no longer as important as they once were? What if America’s well-being was assessed according to entirely different factors? In The Upside of Down, Charles Kenny argues that America’s so-called decline is only relative to the newfound success of other countries.

The growth engine of the global economy is no longer through mega-production and huge conglomerates, but rather through the proliferation of smaller enterprises. In America alone, tens of thousands of businesses crop up each year. Unfortunately, few will succeed, though not due to a lack of ingenuity, initiative, or even capital. Why, then?

With environmental problems, resource shortages, financial uncertainty, and global hyper competition in full swing, it's a big scary world out there. And your business is going to have to change in order to survive. There is simply no more room for "business as usual." Evolve or Die shows how businesses that adapt the fastest are the ones that succeed the most. If you're ready, this audiobook presents a series of practical, proven real-world tools and techniques to start changing your business....

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?

These two masters of marketing want to pass their most powerful success strategies on to you! Learn to: slash marketing costs and boost profits by making your business as green and ethical as possible; easily turn your customers, suppliers, and even competitors into your unofficial sales force; understand how to turn business acquaintances into powerful joint-venture partners; cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain - even get paid to do your marketing; and more!