Showing titles in Business Development

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

Is the Future of Your Business Driven by Fear or Faith? If the past few years have taught us anything, it’s that our tomorrows are filled with uncertainty. While we cannot control what is coming, we can be fully prepared. Adaptation enables us to get ahead of the shift and positions us to take advantage of it. Gary Mottershead believes in a better future for your business.

In Profitable Plumbing, veteran tradesman and business owner Matthew S. Clary reveals the real-world lessons that turned his struggling shop into a thriving, highly profitable plumbing company. This isn't theory or fluff—it's a step-by-step guide forged in the pipe trenches and polished through hard-won experience.

Dale Vince never intended to start a business. Driven by a passion for sustainability, he left school aged 15 and became a New Age traveler, living for free in a wind-powered double decker bus. But after building his first wind turbine, he realized that to change the world he needed to be on the grid, not off it. In 1996, he founded green energy company Ecotricity based on principles of social, financial, and environmental sustainability, and changed the landscape of UK energy forever.

Whether you're an entrepreneur starting out or a director, executive, or business leader climbing the corporate ladder, the building blocks of Built to Grow are universally applicable. Developed in the real-world laboratory of thousands of businesses in 27 countries spanning over two decades, Built to Grow is a proven, time-tested model to unlock the real potential in your business.

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance, and financial resources can't shield them from copycats. So what can we do - and, what can we learn from companies that have endured? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered.

In Connect, Josh Turner lays out a step-by-step process to meet and connect with the people that matter to your business at scale. The techniques outlined will teach you to use new tools and marketing channels to build relationships without being confined by time.

A toolkit of proven strategies and practices for building capacity and creating transformation. Recent years have seen a proliferation of information on how to make change in business, in social and environmental movements, and on a more personal scale. But, even with all this attention, two out of three change efforts fail to achieve their desired result. How can you make your own effort buck this trend?

What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results.

Avoiding the Continuous Appearance Trap: 12 Questions to Understand What’s Truly Underneath Your Culture is a transformational book that weaves together the stories of two companies that, on the surface, appear to be quite similar. Underneath, however, they couldn’t be more different.

Lean UX is synonymous with modern product design and development. In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change - for the better.

Beware: This audiobook removes all the reasons, excuses, and obstacles between you and launching your idea in your organization. Start Within is the essential guide for anyone who wants to innovate within their company, develop their ideas, take ownership of their work, and find real purpose in their career. Each section is packed with a one-two punch: It starts with stories from the trenches and finishes with activities for the listener to roll up their sleeves and apply the lessons to their work.

The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which Internet tools are the ones that will make your virtual register go “KaChing!”

Plenty of research has been done on why companies go terribly wrong, but what makes companies go spectacularly right? That's the question Kim Cameron asked more than a decade ago. Since then,Cameron and his colleagues have uncovered the principles and practices that set extraordinarily effective organizations apart from the merely successful.

Our strategy includes technology that offers algorithm driven debt elimination & interest cancelation. The solution includes life insurance & annuities that offer indexing, no fees, no caps, no surrender charges, unlimited compound interest returns for life, no risk of principal, an estate, life & death protection, wealth building, tax advantages on returns, tax advantages for existing retirement accounts, IRS code benefits, no recourse, borrowing money from yourself, while earning interest on your loans, the ability to bank the way banks do and turn liabilities into income.

In Digital Customer Success: The Next Frontier, a team of trailblazing customer success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in customer success management. In the book, you'll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it-without ever needing to reach out to a live customer success manager.

Sustainability is going mainstream—but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast, we see growing adoption of greener practices, but where did these ideas come from—and where are the linked movements headed? Drawing on a half century of experience since the early seventies, “Godfather of Sustainability” John Elkington explains how a series of societal pressure waves have helped to transform business, markets, and, ultimately, capitalism.

Negotiation is a skill people need to use every day. In this audio exclusive, learn the negotiation skills required to navigate difficult situations that arise in everyday life. From buying a car to purchasing a home, one needs to know how to effectively negotiate, especially when the other party is a seasoned professional. Harvard professor, Joshua N. Weiss, Ph.D., gives us to tools to negotiate when we have a major stake in the game or when we're perceived as the "weak consumer."

Los problemas de dinero nunca se han solucionado con dinero, sino con ideas nuevas. Sin embargo, cuando pasamos por dificultades económicas, toda nuestra energía se canaliza en tratar de resolverlas, y - paradójicamente - no generamos ideas nuevas. Por eso este audiolibro no trata tanto sobre dinero, sino sobre cómo recuperar la libertad sobre tu tiempo y tu energía. Para ello, debes aprender primero qué es el dinero, los mitos y las creencias que tenemos sobre el mismo, así como las actitudes necesarias para mejorar tu situación económica.

Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.