Showing results by publisher "Audible Studios" in Management & Leadership

La formule pour lancer un produit en ligne. Et si vous pouviez lancer des produits comme Apple ou les grands studios hollywoodiens ? Et si vos clients potentiels comptaient avec impatience le nombre de jours jusqu'à ce qu'ils puissent acheter votre produit ? Et si vous pouviez créer un positionnement si puissant sur votre marché que vous éliminiez presque toute la concurrence ? Et si vous pouviez faire tout cela, peu importe la taille de votre entreprise ou de votre budget ?

Who are made-in-India managers? What do they do differently? Over the last 50 years, several Indians have occupied top positions in multinationals across the globe. There are, today, innumerable instances of CEOs born and bred in India, helming S&P's 500 companies. In The Made-in-India Manager, two stalwarts of Indian business and academics examine this little-studied phenomenon and present a compelling argument: that a unique combination of factors has led Indian management to become a 'soft power' with the potential to decisively impact global managers of tomorrow.

誰もが100年生きうる時代をどう生き抜くか。
働き方、学び方、結婚、子育て、人生のすべてが変わる。
目前に迫る長寿社会を楽しむバイブル。

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns - all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

How can we learn to deal with uncertainty at work? The answer is to learn from the adaptive behaviors of entrepreneurs. Play, the authors show, is a crucial component of this. It encourages exploration, experimentation, and curiosity, while it also challenges established practices and orthodoxies. It facilitates change in people and organizations. Drawing on in-depth interviews with entrepreneurs and innovators, this audiobook explains why we should incorporate play into work, what play looks like, and how to encourage playfulness in individuals and organizations.

With this program you will acquire the skills necessary to coach your employees from the ground up, maximizing their potential on a personal level, as members of the team, and as contributors to the organization as a whole.

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

Murphy's Law tells us that if something can go wrong, it will. Nonsense! says Al Casey, who maintains: If things can go right, they should. But you've got to make them go right, he adds, by hard work, focusing on key problems, and believing in the people around you. One of the most successful - and original - American businessmen of our time, Al Casey is a no-nonsense turnaround specialist who loves nothing more than the big challenges, whether in the private or the public sector.

累計17万部突破のロングセラー！
トップアスリートも戦略コンサルタントも実践する、
頭がよくなり、心も鍛えられるトレーニング。　

Decision Making for Dummies is a candid resource that helps leaders understand the impact of their choices, not only on business, but also on their credibility and reputation. Designed for managers, business owners, and anyone else who makes tough decisions on a daily basis, this guide helps you figure out if the decisions you're making are the right ones.

Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends, from sneakers to slow food to preppies, while developing a systematic understanding of the deep waves of culture in America and the world. The CCOs professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals.

According to studies, we all work for the same thing--and it's not just money. It's meaning. Through our work, we seek a sense of purpose, contribution, connection, value, and hope. Digging down to the meaning of work taps our resilience in hard times and our passion in good times. That's the simple but profound premise behind this groundbreaking book by renowned management expert Dave Ulrich and psychologist Wendy Ulrich.

Hewlett Packard is an American icon, the largest information technology company in the world. The bedrock of Silicon Valley, it employs more than 300,000 people, its market capitalization is in excess of $100 billion, and its products are in almost every home in the country where there is a printer or computer. But the story of Hewlett-Packard reflects power struggles that shape corporate America and is an alarming morality tale for our times.

The future is not what it used to be. In this volatile era, with the world changing rapidly, people are more curious than ever to know what lies ahead. Will relentless consumerism end up destroying our planet? Or can science and technology allow us to innovate our way out of trouble? Perhaps a greater social consciousness and community-based living will take over or, conversely, the competition for limited resources may result in everyone fighting for themselves.

By 2025, an estimated 70 percent of the workforce will work remotely at least five days each month. In The Virtual Leader, Takako Hirata, an experienced leader of large international virtual teams, shares her proven methods for thriving in the remote workplace with the help of new leadership principles.

What does it take to succeed today both personally and professionally? In looking for answers, one obvious place to start would be to talk to self-made men and women who themselves are successful. That's exactly what Michael W. Sonnenfeldt - an accomplished entrepreneur - has done here in this groundbreaking book.

The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.

ついに開幕した「大阪・関西万博」。ダイナミックな造形のパビリオンが立ち並び、先端技術を駆使した展示、ショーを体験できます。行けば、確かに楽しい。一方で、予約や決済などの基本情報すら浸透しておらず、開幕後に判明した問題点もあるようです。

はじめまして、小倉広です。私は、年に300回の企業研修に登壇し、毎年1万名を超えるビジネスパーソンに対して「マネジメント研修」を提供していますが、

El autor de los éxitos Tu vida tu mejor negocio y Empresa admirada nos trae ahora un texto para los líderes empresariales. En la actualidad existe una demanda de líderes que sepan resolver problemas, actuar con asertividad, dar respuestas rápidas y tener facilidad para conectar con las personas. Para muchos de ellos la tarea de transformar organizaciones representa un reto difícil de alcanzar en un entorno cada vez más competitivo y exigente. En este contexto de cambios e incertidumbre, el recurso más urgente y escaso es el liderazgo.