Showing results by author "John Tierney" in Business & Careers

Why does a bad impression last longer than a good one? Why does losing money affect us more than gaining it? What makes phobias so hard to shake? The answer is the negativity bias - or in other words, the power of bad. As John Tierney and Roy F. Baumeister show, we are wired to react to bad over good. It makes sense in evolutionary terms, but in our modern world the lure of bad is, well, bad. It governs people's moods, drives marketing and dominates our news. It can explain everything from why wars start or couples divorce to why we mess up job interviews or feud with neighbours.