Showing results by publisher "Blackstone Audio, Inc." in Business & Careers

Microsoft: First Generation uncovers the range of surprising success secrets behind the upstart company that defined the Age of Information - and reveals, once and for all, exactly what makes Microsoft tick.

The Selling Edge explores the changing business environment of today's marketplace and identifies the tools and techniques to make you more efficient, more responsive, and, as a result, more successful in this highly competitive sales environment.

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

For every corporate commander, business strategist, and market planner, Corporate Combat presents an insightful, realistic view of how competitions are won and lost - on both the military and business battlefields. In the often zero-sum contest for market share, it demonstrates how the principles of war are not only valid, but also wisely applied for greater gain.

Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. No need to waste emotions, time, and money when a crisis hits: you can get a good night's sleep!

The Negotiator in You: Sales is for people who sell anything and everything! Salespeople negotiate constantly in today's increasingly competitive marketplace - making negotiation one of the most vital skills. Take this audio with you on the road, listen to it for timely advice before important meetings, and rest assured that it will provide you with the tools you need to become a more effective negotiator.

For this book, author Diane Conway approached a police officer, a waitress, a politician, a lawyer, a cab driver, and many others, and asked them each the same question: "What would you do if you had no fear?" The results, chronicled in this book, were both surprising and enlightening.

When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.

How do fledgling companies make it from idea to multimillion-dollar Internet IPOs? Steve Harmon, whom CBS MarketWatch calls one of Wall Street's top Internet stock analysts, shows how an innovator can convert sparks of imagination into a money-making Internet business.

Kelly Perdew, winner of The Apprentice 2, has what it takes to lead. His secret weapon: the principles he learned at West Point, as a U.S. Army Intelligence officer, and as an Airborne Ranger, principles that he's applied to business with the same firepower determination that makes our military the best on the battlefield.

Pulling a raisin out of a two-year-old's nose probably wasn't on the Buddha's path to enlightenment, but it was one of the obstacles for author Polly Campbell. For many people, stuck raisins and other real-life moments provide the day's only opportunity for spiritual growth--and it's easy to miss the lesson in these ordinary challenges. Imperfect Spirituality explains how to integrate those everyday moments with traditional spiritual techniques to allow personal growth and greater well-being.

"There are two birds, two sweet friends, who dwell in theselfsame tree," says the Upanishads. The first bird, dwelling on the lower part of the tree, lives "in sorrow and anxiety." Unable to see beyond the branches, it hops around compulsively indulging its appetites, eating every fruit, sweet and sour.

The other bird, higher up, can see the whole tree and the wider world - this perspective puts it in touch with its innate sense of being, the quality of existence that it shares in common with all other living beings.

Containing powerful strategies and tools from several key areas and combines them into a concise practical guide, Make the Most of Your Workday challenges you to actively manage and make the most of workday possibilities and problems. With drive, determination, and optimism, it offers solutions to workday predicaments from strengthening your mindset and self-awareness to identifying needs and goals, from prioritizing your time and energy to communicating effectively and managing the unexpected.

In Mission Entrepreneur Jen Griswold, veteran, CEO, and mentor, shares the journey that led her from 20 years in the military to over $20 million in annual sales. As a wife and mother with a full-time career, Jen watched her peers as they experienced the struggles of keeping their careers afloat while managing family, relocations, and the demands of a busy life. The lessons she learned from her time in the military can be applied to start-ups, to help you launch your business, build wealth, and find happiness.

The Journey of Not Knowing offers a fast paced, entertaining read that gets to the heart of a critical state in today’s business climate and society overall: the constantly changing, ambiguous 21st Century with uncharted waters ahead. This book offers a new leadership approach that will inspire leaders of any size organization to view the discomfort of the new as a source of adventure rather than an obstacle to building a better future. Through the vehicle of a story about an eight-member leadership team of a fictional company, The Journey of Not Knowing follows the defended behaviors of its recognizable characters through their efforts to avoid and then solve the mystery of why a client fired them. The reward of the discovery is a critical piece of business and significant personal growth. The book opens with an experience of the author as an executive in Amazon’s early days and ends with the Journey of Not Knowing leadership model.

This super-practical guide to personal success is packed with no-nonsense tips that will get anyone where they want to be in business and in life.

Over the last four decades, debt, bankruptcy, and home foreclosures have risen to epidemic levels, and the personal savings rate has sunk dangerously low. Why, in the richest nation on Earth, can't Americans hold on to their money? First published in 2008, Stuart Vyse's Going Broke described the epidemic of personal debt that existed in the years leading up to the Great Recession and anticipated the home mortgage crisis that started it. Ten years later, this fully updated new edition tackles the post-recession era of economic recovery.

What began as a modest start-up partnership only 25 years ago has already surpassed all the giants of contemporary capitalism. How did Microsoft achieve all of this in so short a time? Cheryl Tsang steps inside the famous culture of loyalty, the storied “maniacal work ethic”, and the hardcore world of reckless risk-taking to reveal, once and for all, exactly what makes Microsoft tick.

Charm is good business. It can increase your income, boost your status, and establish and maintain your reputation. Most businesspeople don't fully understand the concept of charm. It ought to be a reflex, a conditioned response, to "turn on the charm" when dealing with customers, clients, associates, and employees, but it isn't. Charm draws customers. Charm gets noticed. But charm is only partly innate. Much of it is learned.

Paco Underhill, the author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody’s marketplace - what makes a package, product, space, or service “female friendly”. Underhill offers a tour of the world’s marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.