Showing results by publisher "Audible Studios" in Business & Careers

In The Silo Effect, award-winning journalist Gillian Tett examines the structural development of institutions such as UBS, Sony and the Bank of England. While the world is increasingly interlinked in some senses, it remains profoundly fragmented in others. As organisations become larger and more global than ever before, they are apt to be divided and sub-divided into numerous different departments to facilitate productivity. However, there is a trap to the inevitability of these silos.

Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.

One day in November 1994, Lawrence Levy received a phone call out of the blue from Steve Jobs, whom he'd never met, offering him a job running Pixar, a little-known company that had already lost Jobs $50 million. With Pixar's prospects looking bleak, it was with some trepidation that Levy accepted the position. After a few weeks he discovered that the situation was even worse than he'd imagined.

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority.

Meet the 12 people that can accelerate your success - in business and in life. It's Who You Know is the long-awaited handbook to effective, productive, and influential networking.

The story of Stax Records unfolds like a Greek tragedy. A white brother and sister build a record company that becomes a monument to racial harmony in 1960’s segregated south Memphis. Their success is startling, and Stax soon defines an international sound. Then, after losses both business and personal, the siblings part, and the brother allies with a visionary African-American partner. Under integrated leadership, Stax explodes as a national player until, Icarus-like, they fall from great heights to a tragic demise.

Master storyteller and satirist Kurt Vonnegut was one of the most in-demand commencement speakers of his time. For each occasion, Vonnegut’s words were unfailingly unique, insightful, and witty, and they stayed with audience members long after graduation. As edited by Dan Wakefield, this book reads like a narrative in the unique voice that made Vonnegut a hero to readers and listeners of all ages. At times hilarious, razor-sharp, freewheeling, and deeply serious, these reflections are ideal for anyone undergoing what Vonnegut would call their "long-delayed puberty ceremony".

What is economic growth? And why, historically, has it occurred in only a few places? Previous efforts to answer these questions have focused on institutions, geography, finances, and psychology. But according to MIT's anti-disciplinarian César Hidalgo, understanding the nature of economic growth demands transcending the social sciences and including the natural sciences of information, networks, and complexity. To understand the growth of economies, Hidalgo argues, we first need to understand the growth of order.

Chicken Soup for the Entrepreneur's Soul is a compilation of short stories from entrepreneurs, both large and small, who share their experiences of success, failure and courage, with a little helpful advice mixed in. Many of these stories, told for the first time here, will enlighten you to new methods of entrepreneurship or simply help you believe in the possibilities of getting started.

Meeting strangers at a party, alone in the elevator with the CEO, declining a second date because the first was a disaster - social situations apply a lot of pressure to do and say the right thing. 50 Essential Etiquette Lessons shows you the best way to approach these common challenges with confidence and ease. Never mind putting your pinkies up when you drink tea - this guide is packed with modern examples of how to handle any sticky situation.

To make these big moves happen for your company, you’re going to have to break through inertia, gamesmanship, and risk aversion. You’re going to have to mitigate human biases and manage group dynamics. Eight practical shifts can help you do this, and unlock bigger, bolder, better strategies. This is not another by-the-book approach to strategy. It’s not another trudge through frameworks or small-scale case studies promising a secret formula for success. It’s an irreverent, fact-driven, and humorous take on the real world of strategic decision making.

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

How to Start a Side Hustle will help you to identify your passion and purpose, refine your business idea (why, when, who, how?), and assist you with brand execution and marketing. Entrepreneur and coach Kaylene Langford will provide you with the right tools you need to build a strong business model and set you up so you continue to kick goals. Featuring inspirational quotes from industry leaders, this guide also provides activities for you to work through along the way and mindset hacks to ensure you don't lose confidence.

As a single mom living on food stamps, Sarah completely changed her life of poverty to enable her to live her dream in just 18 months. Sarah discovered the tools to change her life after her husband abandoned her and their three small children in 2008. Her story has impacted hundreds of thousands worldwide through her simple eight-step plan for achieving success known as the #HBRMethod.

You may have an Oscar-winning screenplay and a star-studded cast, but no scene is shot without “action.” successful people who turn their dreams into reality do so with extraordinary hard work. Drawing from his years of experience as a serial entrepreneur who built and nurtured a number of start-ups into multi-million-dollar enterprises, bestselling author Om Swami opens up in this book like never before.

Following more than a decade of research into future trends, business reinvention, and disruptive innovation, author Michael McQueen presents How to Prepare Now for What’s Next, a blueprint for top companies to thrive in turbulent times. The audiobook outlines the four primary forms of disruption McQueen sees playing out over the next five to 10 years, and quickly moves on to the in-depth tools, tips, and techniques that healthy businesses will need to stay on top.

Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively.

Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider's study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics - and the arbitrariness - behind the business of glamour.