Showing results by publisher "Audible Studios" in Business & Careers

Cada libro guarda la esencia de una historia vivida. Querido yo, vamos a estar bien es un libro para abrazarte a través de las palabras, para recordarte que el amor propio no puede ser olvidado y que eres tan importante y tan especial para esta vida y por algo estás aquí. No es un libro Perfecto, es un libro escrito con sentimientos reales y es por eso que, no debes tener miedo de lo que puedas encontrar en él.

This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last 50 years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines more than a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast.

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In 2000, Chris Cicchinelli was 25 and at a crossroads. He had just been forced to leave a promising position at a large retail franchise when his mother, Patty Brisben, called. She wanted her son’s help in growing her women-only, in-home and virtual party business featuring relationship enhancement products.

These parables - one ancient, one modern - contain time-tested secrets that will put you on the road to happiness and prosperity. They offer simple yet powerful truths about the challenges we all face and must overcome on the road to success.

Mindfulness, emotional intelligence, and resilience are the “must have skills” for modern leaders - yet many professionals are too stressed to know where to start. Creating Mindful Leaders provides deep insights and easy practices based in neuroscience, brain training, and positive psychology to help professionals thrive in the “age of disruption”. Written by a COO turned successful tech entrepreneur, the book provides a roadmap to greater health, happiness, and performance. It speaks to every professional wanting to reduce stress, achieve greater success, and enjoy life more.

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.

If you think the world is a mess, you already have a lot in common with Larry. The genius and power of his simple approach to turning around the parts of your life that need it has transformed people and businesses all over the world. Now, in this wildly entertaining and informative diagnosis and prescription, he narrows down the singular virus sickening the four most influential aspects in our lives: the people around us, our education system, business, and government.

Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on extensive background in big data, business intelligence, and business strategy to provide a blueprint for companies looking to move head-on into the data wave. Instrumentation is discussed in detail, but the core of the change is in the culture.

Natural resources empower the world's most coercive men. Autocrats like Putin and the Saudis spend oil money on weapons and repression. ISIS and Congo's militias spend resource money on atrocities and ammunition. For decades resource-fueled authoritarians and extremists have forced endless crises on the West - and the ultimate source of their resource money is us, paying at the gas station and the mall.

Fashion is many things. It is self-expression, big business, trend-setting, a lifestyle choice. But however you see fashion, it relies on one simple characteristic: the incredible speed with which clothes make their journey from the drawing board to the High Street hanger. Fashion is fast. Fast fashion influences the types of garments we have in our wardrobes.

Welcome to the George Inn near London Bridge; a cosy, wood-panelled, galleried coaching house a few minutes' walk from the Thames. Consider this: who else has made this their local over the last 600 years? Chaucer and his fellow pilgrims almost certainly drank in the George on their way to Canterbury. Shakespeare may have popped in from the nearby Globe, and we know that Dickens definitely did. Mail carriers changed their horses here, while sailors drank here before sailing.

APE's thesis is powerful yet simple: filling the roles of Author, Publisher, and Entrepreneur yields results that rival traditional publishing. We call this "artisanal publishing" - that is, when writers who love their craft control the publishing process and produce high-quality books. APE is 411 minutes of step-by-step, tactical advice and practical inspiration.

Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!

Becoming a Legendary Teacher provides the perfect tools for constructing productive classrooms and cultivating a love of education among children. The authors encourage other educators to reach beyond the restrictions of rigid lesson plans to capture interest through innovation and interaction.

Follow the "Five Essential Steps to Success" as you listen to this intriguing and compelling guide for creating your own online business. Each chapter is carefully composed to suit the budding entrepreneur: from the basics of getting started, right through to creating your own Web site and making money online. Greg and Fiona Scott take you on an engrossing journey as they share their own account of "living a laptop lifestyle" through their online business, discussing the many trials and pitfalls they encountered along the way.

Does your daily effort at work build your dream, or someone else's? Do you do your job for the paycheck or the fulfillment? It's possible to have both, and this book shows you how to get there. The key is in following your passion and purpose. You have a natural-born talent - whether you know it or not - that can make the world a better place. You have a unique story and vision that can lead you to the life you love.

Negotiation is the most important skill you can develop to get what you want in business and life. But we often struggle to do it effectively. We fail to recognise opportunities, we prepare poorly or we let ourselves be led by others or by our own fear. Natalie Reynolds, negotiation expert and CEO of negotiation consultancy Advantage Spring, will teach you how to avoid these pitfalls, to keep cool and in control and to achieve what you want every time - whether you're responsible for large deals at work or simply renegotiating your phone contract.

In Nature’s Fortune, Mark Tercek, CEO of The Nature Conservancy and former investment banker, and science writer Jonathan Adams argue that nature is not only the foundation of human well-being, but also the smartest commercial investment any business or government can make. The forests, floodplains, and oyster reefs often seen simply as raw materials or as obstacles to be cleared in the name of progress are, in fact as important to our future prosperity as technology or law or business innovation.