Showing results by publisher "Audible Studios" in Business & Careers

The entrepreneur's path to success without external funding. Learn how to convert a dream into an idea, build a team, get paying customers, manage cashflows—all of this without having investors breathing down your neck.

◆経営者、タレント、政治家、弁護士など２５００人の人生を変えた３ステップを初公開! 「パーソナル・ブランディング」とは、あなた個人の魅力で「選ばれる人になる」ための技術です。

Distilling the primary lessons of Ferguson's phenomenal success as manager at Manchester United and showing how you can apply them to you own personal goals, this book explains Ferguson's approach to people management, changing mind-sets, visualisation, building confidence and embracing change - all techniques at the heart of turning Manchester United into a winning machine.

A cultura de uma organização pode significar a diferença entre sucesso e fracasso. Líderes deixam longas sombras culturais por onde passam, e se você quer mudar a cultura corporativa para melhor, você deve ser o exemplo a ser seguido. Neste audiolivro, Carolyn Taylor fornece um guia inovador para a construção de uma cultura eficaz em todos os seus aspectos, demonstrando ao ouvinte como liderar, definir, planejar, analisar e capitalizar sobre aspectos culturais, e como transformar a si mesmo e sua respectiva organização.

Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.

Ever since Adam Smith, the central teaching of economics has been that free markets provide us with material well-being, as if by an invisible hand. In Phishing for Phools, Nobel Prize-winning economists George Akerlof and Robert Shiller deliver a fundamental challenge to this insight, arguing that markets harm as well as help us. As long as there is profit to be made, sellers will systematically exploit our psychological weaknesses and our ignorance through manipulation and deception.

Sociologist Ashley Mears takes us behind the brightly lit runways and glossy advertisements of the fashion industry in this insider's study of the world of modeling. Mears, who worked as a model in New York and London, draws on observations as well as extensive interviews with male and female models, agents, clients, photographers, stylists, and others, to explore the economics and politics - and the arbitrariness - behind the business of glamour.

Talk is powerful. And it isn't just `difficult' conversations that matter--the everyday dialogue we have with one another is critical to both personal and organizational success. Packed with sample dialogues and dozens of personal stories, and backed by solid research and the authors' firsthand observations, The Four Conversations describes how to get maximum results from conversations that every one of us must use to get things done.

Revealingly candid, this Hollywood memoir is the story of Jay Bernstein, an entertainment industry fixture who helped launch and sustain the careers of many celebrities including Farrah Fawcett and Suzanne Somers. From his childhood in Oklahoma City and his first job in a Hollywood mail room to the ownership of his own public relations firm and his work as a television producer, Bernstein’s life is chronicled in his own words.

オールナイトニッポンをV字回復に導いた 統括プロデューサーによるコンテンツ戦略の全貌！！ ◎年間イベント動員数25万人以上 ◎スポンサー数、過去最高 ◎ビジネス書なのに「泣ける」との声、多数！！

【40歳以上は必読！】経験豊かなあなたが「老害」と思われないために、部下・後輩から信頼される秘訣がわかる一冊！

16歳で東大に合格した元引きこもりの僕が教える逆転の思考法　仕事、勉強、人間関係、自己改造、未来……すべてにおいて自分は変えられる！

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big! This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges.

A smart, sexy business book for the readers who made Trading Up a best seller: the tale of a London society girl who built one of the most talked-about shoe brands in the world. The Towering World of Jimmy Choo examines the worlds seemingly insatiable appetite for luxury goods by telling the behind-the-scenes tale of one of the most talked-about brands of our age.

The human brain is perhaps the most powerful and mysterious arrangement of matter in the known universe. New discoveries that unravel this mystery and let us tap into this power offer almost limitless potential - the ability to reshape ourselves and our thought processes, to improve our health and extend our lives, and to enhance and augment the ways we interact with the world around us. In The NeuroGeneration, award-winning inventor Tan Le explores exciting advancements in brain science and neurotechnology that are revolutionizing the way we think, work, and heal.

À travers les siècles, nombreux sont ceux qui ont recouru au stoïcisme pour surmonter leurs difficultés. Outre les Grecs et les Romains dans l'Antiquité, Frédéric le Grand, Michel de Montaigne, Thomas Jefferson, George Washington, Adam Smith et Théodore Roosevelt figuraient au rang des adeptes de cette école de pensée. Chaque année, l'ancien président américain Bill Clinton étudie les textes de l'empereur romain Marc Aurèle, philosophe stoïcien célèbre. De même, Wen Jiabao, ancien Premier ministre chinois, a lu ses "Pensées pour moi-même" "plus d'une centaine de fois".

This book will change how you think about what drives you to succeed. Groundbreaking new research reveals how your state of mind holds the key to your motivation, success and happiness. Compelling evidence combined with inspiring stories and insights will unlock a powerful new mind-set that will instantly boost your performance and open your eyes to what it really takes to excel.

In 1998, three Harvard Business School graduates - two men and one woman - turned down six-figure salaries at big corporations, bet on themselves, and launched their own new companies. By their 10-year reunion, their audacity had paid huge dividends. They'd made many millions of dollars, created hundreds of jobs and left their mark on the world. The Intelligent Entrepreneur tells the compelling and instructive story of how these three young founders did it.

Welcome to the George Inn near London Bridge; a cosy, wood-panelled, galleried coaching house a few minutes' walk from the Thames. Consider this: who else has made this their local over the last 600 years? Chaucer and his fellow pilgrims almost certainly drank in the George on their way to Canterbury. Shakespeare may have popped in from the nearby Globe, and we know that Dickens definitely did. Mail carriers changed their horses here, while sailors drank here before sailing.

When disaster struck inspirational gurus Allan and Barbara Pease’s lives, they turned to science to learn how to turn failure into ultimate success. They discovered new studies of the brain that show how you can reprogram your mind-set, enabling you to see opportunities, not difficulties. In The Answer, the Peases share their experiences with honesty and humour and show you how to make your life what you want it to be.