Showing results by publisher "Tantor Media" in Business & Careers

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

In Monarchs and Milkweed, Anurag Agrawal presents a vivid investigation into how the monarch butterfly has evolved closely alongside the milkweed - a toxic plant named for the sticky white substance emitted when its leaves are damaged - and how this inextricable and intimate relationship has been like an arms race over the millennia, a battle of exploitation and defense between two fascinating species.

No Regrets Living is a proactive seven-step plan to help us better appreciate what we have in our lives, and take greater pride in what we've done with our lives - without spending precious time and energy wishing things had turned out differently. Dr. Rotbart brings his unique perspective as physician, scientist, child of a Holocaust survivor, and heart patient. Part self-help manual, part inspirational road map, part moving memoir, No Regrets Living is a blueprint for reaching greater satisfaction and fulfillment in life.

When we disagree about fundamental issues, especially issues such as politics or religion, it can be incredibly difficult to maintain close interpersonal relationships. These differences have ended friendships and caused rifts in families. We need a tool to help us build more resilient relationships despite real and present differences. In Brave Talk, communications expert Melody Stanford Martin offers just such a tool: impasse. By learning to treat every conflict as if it's an impasse and temporarily suspend our desire to resolve differences, we make space....

In Develop: 7 Practical Tools to Take Charge of Your Career, Ted Fleming, head of talent development for CVS Health, shares simple, powerful advice for finding the right job or growing in an existing role. Fleming offers actionable tools and step-by-step techniques that anyone can apply to crystallize and achieve their career goals.

How much information is too much? Do we need to know how many calories are in the giant vat of popcorn that we bought at the movie theater? Do we want to know if we are genetically predisposed to a certain disease? Can we do anything useful with next week's weather forecast for Paris if we are not in Paris? In Too Much Information, Cass Sunstein examines the effects of information on our lives. Policymakers emphasize "the right to know", but Sunstein takes a different perspective, arguing that the focus should be on human well-being and what information contributes to it.

The Pioneer's Way establishes a working definition of the pioneer, explores pioneering versus leadership, and offers essential characteristics of the pioneer. These are illustrated by colorful examples of pioneers both past and present - motivating listeners with inspirational, frontiering stories, while equipping them with the journey's essentials for moving forward to make needed, significant change.

Winning Conditions is a joyful, insightful, and empowering book about delivering your work and ideas so that they (and you!) are more likely to be recognized, accepted, and celebrated. By consciously implementing these ideas, you'll see your colleagues and customers respond more positively to you and your great work. Your strong reputation and overall success will grow. You will begin to win.

More than 300 million people have seen the light in the form of Zoom, the world's hottest communications tool. Zoom for Dummies shows you how to get the most out of Zoom. Discover how to hold group video calls; install time-saving third-party apps; dramatically improve the way that you communicate and collaborate with your colleagues; enable Zoom roles, IM groups, user groups, and other advanced features; easily move from one communications medium to another; engage your audience with interactive webinars; secure Zoom from prying eyes; and much more.

Everyone knows McDonald's. But few know the extent to which McDonald's continued and ongoing success is due to the company's internal philosophy of inclusion and diversity. One of the biggest employers in the world, McDonald's staff is one of the world's most racially, culturally, and religiously diverse. In None of Us Is as Good as All of Us, McDonald's global chief diversity officer offers the first inside look at the company's philosophy of inclusion and diversity through interviews with more than 60 key employees and leaders.

Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on five proven principles that any individual leader or organization can apply to bring about deep, lasting, and systematic change. Rippling shows how to activate the type of change that is needed to address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times.

As the cycle of change increases its speed, leadership communication is becoming more important than ever. Since the original publication of Leading Out Loud in 1995, the development of a leader's message has become as critical to success as the delivery of that message. In this new and revised edition of his highly praised work, Terry Pearce explains how the events of recent years, including the information revolution, worldwide focus on terrorism, and the revelation of corporate scandals, have significantly increased the importance of authenticity in leadership....

When journalist and traveler Kelsey Timmerman wanted to know where his clothes came from and who made them, he began a journey that would take him from Honduras to Bangladesh to Cambodia to China and back again. Where Am I Wearing? intimately describes the connection between impoverished garment workers' standards of living and the all-American material lifestyle.

Every day, random encounters really can change lives, when you make them happen the right way and leverage the connection at the other end. Talk to Strangers explains how to stand out and tap the potential of others by taking notice of who is standing alongside you on the bank line, the latte pickup point, or the ticket counter at the airport.

Women's progress is global progress. Where there is an increase in women's university enrollment rates, women's earnings, and maternal health, and a reduction in violence against women, we see more prosperous communities, better educated, healthier families, and the preservation of equal human rights. Yet globally, women remain the most consistently under-utilized resource. Vital Voices calls for and makes possible transformative leadership around the world.

The 21st century's counterpart to Sun Tzu's The Art of War, Dan Sanker's Collaborate: The Art of We gives a new generation of pioneering business enthusiasts a practical guide to capture tomorrow's opportunities. Globalization, technological advances, and cultural changes have opened the door for a new winning formula that combines traditional competition with contemporary collaborative business practices. Listeners will change their mindsets and learn practical tools to tap into talent, overcome organizational obstacles, and create dramatic incremental value....

Women hold just 11 percent of the most senior-level leadership positions in US corporations - a number that hasn't changed in over 30 years. How can more women break through? Break Your Own Rules distills the six faulty assumptions (or "rules") most women follow that get in the way, then delivers the correlating new rules that promise to clear a path.

Over 100,000 businesses have slow or non-paying customers. Yet very few actually have a workable plan for claiming the missing revenue that results. This book gives you a complete solution and tool set to ensure your business maximizes its collections while maintaining an effective, profitable credit plan. Get Paid enables you to decide what matters most to your business when it comes to billing, payment terms, pricing, cash flow, and more.

A new generation of "life entrepreneurs" is emerging: people who apply their vision, talents, creativity, and energy not only to their work but to their entire lives, changing the world for themselves and those around them. In this book, successful entrepreneurs Christopher Gergen and Gregg Vanourek draw on numerous interviews with 55 leading entrepreneurs worldwide as well as the wisdom of multiple thought leaders to provide vivid examples, moving vignettes, concrete frameworks, and practical strategies for revving up our work and play through entrepreneurial leadership.