Showing results by publisher "Audible Studios" in Business & Careers

１０万部突破のベストセラー『ゼロ秒思考』のメモ書きを実践し、思考力を磨いた読者でも簡単に解決できない課題が、行動力や実行力のアップ。本書で紹介するオプションとフレームワークのメモ書きを繰り返し、

Chanakya Neeti is a treatise on the ideal way of life and shows Chanakya’s deep study of the Indian way of life. Chanakya also developed Neeti-Sutras (aphorisms - pithy sentences) that tell people how they should behave. Of these well-known 455 sutras, about 216 refer to rajaneeti (the dos and don’ts of running a kingdom). Apparently, Chanakya used these sutras to groom Chandragupta and other selected disciples in the art of ruling a kingdom.

■経営・マーケティング本で新たなスタイルをつくるとともに、「フォトリーディング」「マインドマップ」など、さまざまな学習ツールを日本に広めるビジネス書界の超重要人物・神田昌典。

Flora a tout pour elle : un fils drôle et adorable, un mari brillant, des amis sincères, un jardin qu'elle aime et un beau cerisier. Pourtant, elle a l'impression que son extrême sensibilité perturbe sa confiance et la pousse parfois à se replier sur elle-même. Un soir, elle rencontre Marc, professeur de yoga... Comment l'aidera-t-il à surmonter son hypersensibilité?

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

Named president and CEO of NBC at the age of 43, he faced a two-headed dragon: on one hand, distrust from the network people deeply skeptical of the "suit" from GE, their new corporate parent; and on the other, fiscal oversight demands from a cautious, conservative institution reluctant to invest heavily in a media business they didn't understand. For the next 20 years, he managed to navigate the fine line between the two and in the process completely reinvent - and save - the network.

There are millions of self-help books that all promise the secret to obtaining a happy life - a successful career, lots of money, loving relationships, a defined and firm sense of morality; whatever could possibly define "happiness" for one person. But nothing is possibly more subjective than happiness. Everyone thinks of happiness as something different, but what they think may not actually be true.

In addition to his work as an entrepreneur, corporate executive, and consultant, for the last 16 years August Turak worked alongside the Trappist monks of Mepkin Abbey, watching firsthand as they undertook new enterprises and sustained an incredibly successful business practice. Service and selflessness are at the heart of this 1,500-year-old monastic tradition’s remarkable business success, an ancient though immensely relevant economic model that preserves what is positive and productive about capitalism while transcending its ethical limitations and internal contradictions.

With Zoom, Fortune magazine extends one of its most successful franchises, 40 Under 40, to bring you original insight on the best-kept secrets of top entrepreneurs, business leaders, and rising tech stars. Discover how Zappos CEO Tony Hsieh built a uniquely attractive corporate culture, how Under Armour founder Kevin Plank took on Nike, and what Marissa Mayer told herself before leaping from a safe post at Google to the high-risk top job at Yahoo. Zoom features the fascinating profiles of these and other young innovators and provides listeners with tips to fast-track their own career success.

Marketing for Growth is a guide to how the marketing function within a business can and should become its most important driver of growth. Marketers play a crucial role in generating revenue and they can play an equally important role in how revenues translate into profit. Growth is also about becoming a better business by being smarter or more efficient, and growing in a sustainable way. This involves developing and improving products, processes and standard of service.

Non-profits are big business. As the sector expands to embrace new issues, there is increased pressure for accountability, relevancy, and efficiency. Practitioners are expected to be experts in a variety of fields. In Five Good Ideas, 40 professionals from successful nonprofits large and small offer information, strategies for action, and management solutions that are easy to implement and will improve how organizations function.

A must-read for anyone who cares why so many celebs are sporting "bumps", or whether they are really "just like us", this guide - nay, rulebook - lays down the law on what you need to know to play Hollywood in a simple and concise manner.

How do you stay in front when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know: How to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and more.

Customization is coming in every industry, for every product. Embrace it or get left behind. Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

Chicken Soup for the Soul: Christmas Magic will warm listeners' hearts and spread the wonder of the holiday season with its tales of love, joy, and awe. A fantastic holiday gift for the young and young at heart. Christmas is a magical time of year - a time of family, friends, and traditions. Listeners will revel in the 101 holiday stories in Chicken Soup for the Soul: Christmas Magic that spread the special joy, wonder, and blessings of the season with its tales of finding the perfect Christmas tree, being with family, seeing the awe in a child’s eyes, and enjoying the magic of the season.

In her speech to the Hague - World Legal Forum on December 8, 2009, Dr. Gaytri Kachroo, attorney for Harry Markopolos and Patricia Cohen, speaks out on behalf of Madoff investors and attorneys worldwide as Vice-Chair of the Global Alliance on the Madoff case, for an International Finance Court to adjudicate transnational financial fraud and other financial claims.

Today's most acclaimed film directors reveal intimate behind-the-scenes details of their most influential work and their unique approaches to their art. In the companion to the Silver Plaque-winning Starz/Encore documentary series, this book offers interviews with 13 top filmmakers. Contains each director's filmography, complete listings of major awards, and cast credits for all films discussed.

It takes a certain kind of woman to have the courage to defy societal conventions. In an era when her female counterparts were still expected to marry early and have children, Tania Grossinger set out on her own. This is her story. When you reach the age where there is more to look back at than forward to, what do you regret, if anything? One woman’s brave memoir about a life well lived. It takes a certain kind of woman to have the courage to defy societal conventions. In an era when her female counterparts were still expected to marry early and have children, Tania Grossinger set out on her own.

In this practical guide to successful grantseeking, Alan Silver draws on 30 years of experience to help listeners formulate strategies for winning grants for individuals, nonprofits, and agencies. Concisely written and easy to follow, How to Win Grants demonstrates a three-stage grant development model distilled into 101 actionable strategies, arranged in order of execution and supplemented by helpful checklists

Just because you don’t have cash doesn’t mean you don’t want and need things. According to authors and business gurus Karen Hoffman and Shera Dalin, it’s time to get a little creative. Most people have a skill they can use—it’s just a matter of figuring out what that is and how to use it to get something else. From piano lessons in exchange for haircuts to an engine tune-up in exchange for house painting, The Art of Barter offers step-by-step instructions.