Showing titles in Business Aspects

The music world has changed, and there’s no coming back. The absolute majority of people now prefer to stream their favorite music, and 94 percent use playlists for this purpose. In fact, playlists replaced the radio, and now every artist has a chance to become a newborn music star just from a successful placement in a top Spotify or Apple Music playlist. But what do you need to become “playlist” worthy? What music do you need to record? And, most importantly, how do you get on such playlists?

Are you an amateur musician, singer, or songwriter trying to make a living out of your hobby? Or perhaps you’re already a seasoned professional who knows his/her way around but still cannot master the business side of music making? Regardless of your act, there are certain things you must know that are truly critical for your success and without them you just won't build anything sustainable.

Author Adam Cruz takes you on a fast-paced journey through the complicated world of streaming music. In his distinctive narrative style, he details the effects that manual interplay have had on royalties and chronicles the diminishing value of music, the rise of streaming services, and the changing attitudes of music lovers. Cruz also shares tips and tales from his days of running a widely popular NYC disco label at the turn of the millennium.

Dre Baldwin shares content marketing ideas for a music band.

Insight on the current state of the music industry and how to thrive successfully has an independent musician. The author speaks from his own experience as an independent artist and the owner of an independent record label.

From the sugar rush of Tokyo’s idol subculture to the discordant polyrhythms of its experimental punk and indie scenes, this audiobook by Japan Times music columnist Ian F. Martin offers a witty and tender look at the issues that shape Japanese music today. With insights into the evolution of J-pop as well as its history, infrastructure, and (sub)cultures, Martin deconstructs an industry that operates very differently from counterparts overseas.

This book chronicles the rise of the internet’s most recent flash in the pan celebrity, Lil Tay. Though she temporarily vanished from the internet on June 4, 2018, she still boasts more than 2.5 million followers on Instagram, and each of her YouTube videos had millions of views despite the fact that her first videos only appeared in December of 2017. Very little is known about her personal life, and much of what is known has the potential to be fact as well as fiction.

The Entrepreneurial Muse explores principles of entrepreneurship in a classical music setting, inspiring students, emerging professionals, and educators alike to gain the broader perspective and strategic understanding required to negotiate the complex and ever-changing landscape of a professional music career. Listeners will acquire strategic and observational tools designed to expand their view of possible career paths in classical music, stimulate creative thinking about how their unique skills can find value in the 21st-century marketplace, and realize their professional goals.

Never be confused about online music marketing again. Updated for 2018, this audiobook features the second volume in the highly acclaimed Guerrilla Music Marketing Handbook.

This audiobook is a survival guide for emerging talent navigating the music industry and searching for a path to sustainability.

No matter where you are in your career - from unemployed beginner to seasoned professional - this guide will help you find the best jobs in the music or entertainment industry right now. Quit your job, become educated, and make money in the music business today.

Do you want to learn how to start your own piano teaching/tutoring business? Have you thought of using you musical talent and people skills to start your own business? This book can show you how!

For generations, record companies have dominated the music industry. Artists were unable to get their material to the masses without label backing, meaning that the path to stardom inevitably involved artists having to sign exploitative record contracts. These "record deals" were profoundly one-sided, and usually imposed brutal, predatory terms on artists. Fortunately, times have changed and artists no longer need labels. It is a new music business, and it is time for a new kind of music business book.

Never be confused about music marketing again! This is the foundation upon which all your music marketing activities should be built.

Do you struggle with auditions? Have you ever been frustrated by your audition results? Do you feel like something is holding back your audition preparation? Then this book is for you!

Are you playing your first green-field music festival or outdoor show soon? Not quite sure how it all works on the other side of the 'Artists Only' sign? Don't worry; help is at hand. In this mini-guide, concert tour manager & live sound engineer Andy Reynolds gives you his tips on making the most of your first festival slot. Andy has toured with bands and singers for more than 25 years, and works on loads of open-air, green-field, type festivals, such as Glastonbury, Roskilde, Coachella, and Bonaroo each summer.

Sound advice from a published songwriter and an experienced singer/musician who once worked for London Records. Twenty-seven songwriting contracts! Some are these the author has used in his past as well as new contracts that he has revised and added additional material to. Unique and informative for the songwriter seeking advice on the music business and what he or she needs to be aware of when signing music business deals. A great reference guide!

When you download You've Got a Video Camera, Now Put It To Work, you'll learn everything you need to know to enter the independent music video business. It's time to build your own business and put that camcorder to work!

In It for the Long Run: A Musical Odyssey is Jim Rooney's kaleidoscopic firsthand account of more than five decades of success as a performer, concert promoter, songwriter, music publisher, engineer, and record producer. As witness to and participant in over half a century of music history, Rooney provides a sophisticated window into American vernacular music. Following his stint as a Hayloft Jamboree hillbilly singer in the mid-1950s, Rooney managed Cambridge's Club 47, a catalyst of the '60s folk music boom.

Che cos'è esattamente un promoter discografico? È un amico, un confidente, un "motivatore" e a volte anche uno psicologo: insomma, chi conosce gli artisti meglio di chiunque altro. L'autore, manager e promoter da anni sulla scena musicale italiana, ci racconta cinquanta aneddoti inediti, curiosi e spesso divertenti su cantanti famosi incontrati nel corso della sua carriera. Abitudini, piccole manie, scheletri nell'armadio.