Showing results by publisher "----RM Alexander" in Business Aspects

Factory Records has become the stuff of legend. The histories of the label have been told from many perspectives, from visual catalogues and memoirs to exhibitions. Yet no in-depth history has ever been told from the perspectives of the women who were integral to Factory's cultural significance. Told entirely in their voices, I Thought I Heard You Speak is an oral history that reveals the true cultural reach of the label and its staying power in the twenty-first century.

Unveiling the ultimate roadmap to your musical success, "Song Launch Checklist" is an essential guide for independent artists navigating the complex world of music business and online advertising via social media marketing. This book is more than just a checklist. It's a comprehensive strategy to turn your musical aspirations into reality.

Secret (and not-so-secret) weapons, side-of-the-stagers, rhythm and horn sections, backup singers, accompanists—these and other "band people" are the anonymous but irreplaceable character actors of popular music. Through interviews and incisive cultural critique, writer and musician Franz Nicolay provides a portrait of the musical middle class.

Anyone managing an artist's career needs to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts "move," as well as how to manage and navigate a music-based career.

Now it can be told! The true, behind-the-scenes story of Casablanca Records, from an eyewitness to the excess and insanity. Casablanca was not a product of the 1970s, it was the 1970s. From 1974 to 1980, the landscape of American culture was a banquet of hedonism and self-indulgence, and no person or company in that era was more emblematic of the times than Casablanca Records and its magnetic founder, Neil Bogart.

Michael Jackson, Inc. reveals the incredible rise, fall, and rise again of Michael Jackson's fortune - driven by the unmatched perfectionism of the King of Pop. Forbes senior editor Zack O'Malley Greenburg uncovers never-before-told stories from interviews with more than 100 people, including music industry veterans Berry Gordy, John Branca, and Walter Yetnikoff; artists 50 Cent, Sheryl Crow, and Jon Bon Jovi; and members of the Jackson family.

Alan Krueger, the former chairman of the president's Council of Economic Advisers, uses the music industry as a way in to explain the principles of economics and the forces shaping our economic lives. As economists recognise, the music industry is often a leading indicator of today's economy; it is among the first to be disrupted by the latest wave of technology, and examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt.

The fourth volume of the Solo Acoustic Musician series expands on subjects only touched upon in earlier volumes. Michael Nichols chooses in this book to focus on a unique musical environment and subculture — the “open mic” event, at which performers sign up to play. Some are amateurs, some are professionals, and many are Solo Acoustic Musicians. Michael once again strives to give you a truthful and transparent look into a Solo Acoustic Musician's lifestyle by sharing his experiences at various types of open mics, as a performer, as a host, and as a member of the audience.

Musical Truth Volume 3 completes club and radio DJ-turned author/ researcher Mark Devlin’s trilogy of books, exposing the real nature of the corporate music industry and those that populate it.

In this valuable resource guide for both beginners and professionals, veteran songwriter, producer, arranger, vocalist, music director, and educator Larry D. Batiste shares practical advice and tips from his decades of experience in ways that are bound to help all listeners improve their songwriting skills. Through this book, listeners will learn the craft of professional songwriting, including the ins-and-outs of song structure, lyric and melody writing, and the essential elements of a hit song.

How does a musician with acute hearing loss, a refusal to perform live, and no industry connections carve a path to millions of followers and lucrative royalty checks? In Make Your Own Rules, Andrew Huang shares stories from his two decades as a music industry misfit and offers advice on both the artistic and business sides of working as a creator in our digital era.

Many musical artists fail to utilize social media effectively, finding it confusing or overwhelming. They create a few posts, don’t see results, and immediately give up. But there are strategies to follow that have been tried and tested by musicians like you. These methods will help you get your name out there, monetize music, and find heights of success you never imagined. Music Business & Marketing Accelerator Using Instagram is a resource for any singer, songwriter, rapper, or producer who wants to make a splash on the internet.

Dorothy Carvello knows all about the music biz. She was the first female A&R executive at Atlantic Records and one of the few in the room at RCA and Columbia. Featuring never-before-heard stories about artists like Michael Jackson, Madonna, Steven Tyler, Bon Jovi, INXS, Marc Anthony, Phil Collins, and many more, this audiobook is a must-hear for anyone who has ever wondered what it's really like to be a woman in a male-dominated industry.

Musicians know how to stay ahead of the beat. Forced to find new ways to adapt to accelerating change, musicians are masters of innovation. Demystifying their process for the first time, Two Beats Ahead reveals what we can learn from today's top musical minds. Drawing from interviews and case studies with masterminds like Quincy Jones, Jimmy Iovine, Dr Dre, Lady Gaga, Beyoncé and Pharrell Williams, as well as leaders at Google X and Amazon, this book identifies the key lessons and skills musicians can teach us about innovation.

What you'll learn: Why marketing starts when the pad hits the paper! How to create engaging marketing images for FREE. How to create lyric cards and videos to promote your music. Sell your music without sounding like a salesman. Four secrets to hitting the Billboard Charts without getting signed or being a household name! How to create a marketing plan that ensures your song is successful.

"Thirty-Two Ways to Get Exposure for Yourself, Your Band, or Your New Music Release" - this chapter is packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this section, you'll have an endless list of ways you can attract attention to your own music.

Chris Greenwood is the man behind Manafest: the globally successful rock and rap musician who’s sold millions of singles and albums world-wide. With over 20 years experience in the industry, both as a signed artist and an independent musician, Chris shares his incredible experience as a song writer and hit-maker in this audiobook.

In Solo Acoustic Musician (SAM), Michael Nichols shares his personal experiences and technical know-how gathered from over 30 years as a live performer. In a straightforward conversational voice, he lays out a dynamic vision for how to make a living and have fun being a SAM. The value of Nichols’ story is found in the small things and minor details. He reveals how to navigate challenges, play to various kinds of audiences, book gigs, and more.

In Solo Acoustic Musician (SAM) 2, Michael Nichols expands on the information and perspectives shared in his first book, delving deeper into the world of the SAM by interviewing a half dozen of his peers, as well as a man who repairs and restores guitars: the essential tool of the SAM’s trade.

Banker-turned-writer Nels Abbey offers an alternative and entertaining look at business and economics through the rise and triumph of Hip-Hop. This is the story of how rap industrialists—like Jay-Z, Suge Knight, Sylvia Robinson, Puff Daddy, 50 Cent and Bryan 'Birdman' Williams—took chronic economic pain and turned it into champagne. With a business acumen often acquired in the streets, these moguls created and sustained a multi-billion-dollar industry—leaving Greek mythology-worthy stories of success and failure, betrayal and revenge in their wakes.