Showing titles in Business Aspects

Amidst one of the greatest eras of potential the music business has ever seen, the rules are constantly changing. So why follow them? You Are the Consumer challenges you to redefine success on your own terms. Beyond a manual—it’s a manifesto for artists, creatives, and executives ready to break away from convention and build a brand that’s authentic and undeniable.

In Solo Acoustic Musician (SAM) 2, Michael Nichols expands on the information and perspectives shared in his first book, delving deeper into the world of the SAM by interviewing a half dozen of his peers, as well as a man who repairs and restores guitars: the essential tool of the SAM’s trade.

Puck Protocol is a short, powerful self-sabotage audiobook designed to help you interrupt overthinking, stress, and creative burnout while you’re living your life—walking, driving, creating, or winding down at night. Narrated by the author, this audiobook feels less like a lecture and more like a calm, rebellious voice in your ear—helping you quiet mental noise, release perfectionism, and restore clarity in real time.

Many Artists do not know the business and they go through a lot of trial and errors and even go broke. I want this book to be a quick guide to the music business. Things you need to know.

'5 Steps to a Roadie Job' details the exact steps you need to take to find work with international touring music artists as a sound engineer, backline tech, concert lighting engineer, tour manager, touring stylist, chef, driver, or any of the numerous other concert touring jobs. The audiobook breaks down some of the myths of working in the live music business with an honest and realistic approach to working with music artists on tour.

This book is not just a project for me; it’s a labor of love. It all began during my time at Berklee College of Music, when I was tasked with choosing a research topic. I found myself drawn to the question, “Why there are no more Black R&B groups in existence?” This wasn’t just an academic curiosity; it was a topic that resonated deeply with me, as my research revealed that 99% of all R&B groups are majority African American.

Michael Nichols has done a deep dive into the business side of booking a gig by interviewing managers, owners, and agents who are in charge of hiring Solo Acoustic Musicians. This book reveals the perspectives of the people who handle the calendar of events and tells you what they think, what they want to know, and how to approach them, all of which is vital to success as a Solo Acoustic Musician.