Showing results for "white" in Business Development

In Ringside Stories, real estate guru Dick Corbett reveals the secrets to his success in business and in life, tracking the rough-and-ready life of a man who won't accept failure as an outcome. Setbacks large and small are taken as lessons for the future, and one small success leads to another, larger one until the dream achieved is grander than any restless youth could have imagined.

You have a great product or service. You know that a large number of people/businesses would benefit from its use. In other words, you have built a better mouse trap, so where are all the folks beating a path to your door? We're sorry; it just doesn't work like that. If you want to sell your product/service, you will have to find a way to get access to the key decision makers. Those people who can actually buy something from you and your business. This is the dilemma that faced Bill and Cathy King in 2009.

Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.