Showing results for title "The JOLT Effect", by author "Matthew Dixon,Ted McKenna" in Consumer Behaviour & Market Research
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- By: Matthew Dixon, Ted McKenna
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Unabridged
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Overall4.5 out of 5 stars 3
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Performance5 out of 5 stars 2
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Story4 out of 5 stars 2
In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing.
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4 out of 5 stars
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Great content
- By Bryce on 12-08-2024
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The JOLT Effect
- How High Performers Overcome Customer Indecision
- Narrated by: Matthew Dixon, Ted McKenna
- Length: 5 hrs and 47 mins
- Release date: 20-09-2022
- Language: English
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