In this episode of outside is Magic, I sit down with my longtime friend Jarrod Allen. We go way back to our BMX days, and over the years our paths have continued to cross through creativity, work, family, and life.

This conversation is about growing up without losing yourself. We talk about authenticity, gratitude, showing up for the people around you, and navigating change while staying true to who you are. It’s honest, reflective, and rooted in lived experience.

We get into:
• Growing up and evolving without letting go of your core values
• Lessons from BMX and DIY culture
• Family, responsibility, and perspective
• Gratitude as a grounding force
• What it means to keep showing up over time

outside is Magic is hosted by Christopher San Agustin.
Produced by Broken and Coastal.
Follow us on Instagram @brokenandcoastal
Help spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I sit down with Kyle von Hoetzendorff — one of the first people I met when I moved to Portland, and someone I’ve respected for years across the outdoors, creative work, and community.

Kyle is a partner at Lucky Day, a storyteller, a cyclist, a traveler, and one of the most thoughtful humans I know. This conversation was a chance to slow down and go deeper — to talk about empathy, identity, leadership, adventure, and what it really means to find common ground with the people around us.

We get into:
• Growing up and the early experiences that shaped him
• Learning empathy and navigating conflict with curiosity
• Transitioning between careers and stepping into ownership
• Riding bikes as a way to explore, connect, and process life
• How to keep your heart open in a world that feels divided
• Why community is the thread that pulls everything together

It’s honest, grounding, and one of my favorite conversations — the kind that stays with you long after it’s over.

outside is Magic is hosted by Christopher San Agustin.
Produced by Broken and Coastal.
Follow us on Instagram @brokenandcoastal
Help spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

This episode dives deep into creativity, identity, and how to stay grounded when life keeps changing. Jake shares lessons from Instrument, Google, cycling, fatherhood, and co-founding Apogee Bikes.

EPISODE OVERVIEW
In this conversation, Christopher sits down with Jake — Creative Strategy Lead at Google Brand Studio, early strategist at Instrument, longtime cyclist, and co-founder of Apogee Bikes.

They talk about:
• Finding identity again after becoming a parent
• Staying grounded in a noisy digital world
• Building a strategy career at Instrument and Google
• Learning leadership and protecting people’s time
• Building Apogee Bikes and launching a small brand today
• Community, cycling culture, and what needs to evolve
• Why provenance matters and how brands build meaning
• The emotional weight of losing old versions of yourself
• How to keep showing up creatively even when life gets hard
• The one belief that keeps Jake centered: Assume good intent.
This one is full of wisdom, honesty, and perspective.

ABOUT JAKE
Jake is a Creative Strategy Lead at Google Brand Studio, former Strategy Director at Instrument, cyclist, dad, and co-founder of Apogee Bikes. His work spans brand strategy, product vision, community building, and the intersection of creativity and the outdoors.

Apogee Bikes: https://apogeebikes.com
Instagram: https://www.instagram.com/jakeszy/

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#outsideisMagic #Podcast #CreativeLife #BrandStrategy #GoogleBrandStudio #Instrument #CyclingLife #ApogeeBikes #CreativeProcess #ParenthoodJourney #DesignAndOutdoors #MountainBiking #CreativeCareer

outside is Magic is hosted by Christopher San Agustin.
Produced by Broken and Coastal.
Follow us on Instagram @brokenandcoastal
Help spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I talk with illustrator and designer Brett Stenson about creativity, style, community, and the long, messy path of figuring out who you are as an artist.

We dive into everything from his early days in the Milwaukee BMX scene to discovering design through zines and catalogs, to eventually finding his way to Young Jerks — one of the most trusted studios in branding and illustration today. Brett shares how he builds rules for himself, how he breaks them, how he navigates identity through his work, and why surrounding yourself with the right people can change your life.

We also go deep on collaboration, intuition, pushing past fear, and allowing yourself to explore without losing who you are. And toward the end, the conversation shifts into something more personal — what it means to show up for your community, how the world is changing, and why speaking up matters.

🎧 If you’re a creative who’s ever struggled with style, confidence, or the pressure to stay in one lane, this one is for you.

outside is Magic is hosted by Christopher San Agustin.
Produced by Broken and Coastal.
Follow us on Instagram @brokenandcoastal
Help spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I sit down with Sean, a creative working at Rapha, to explore how architecture, design, and sport all intersect through storytelling and process.

We talk about growing up in Switzerland, the value of reflection, and what it means to create work that feels intentional — work that comes from curiosity, not ego. Sean shares lessons from his time in architecture school at Cornell, transitioning into visual communication, and finding his place at the intersection of creativity and the outdoors.

We dive deep into what makes Rapha’s creative culture unique, the balance between craft and freedom, and how running and trail races have become his way of staying connected to the mountains and himself.

🎧 Listen if you’ve ever wondered how to keep growing, stay inspired, and build a creative life that actually feels like you.

outside is Magic is hosted by Christopher San Agustin.
Produced by Broken and Coastal.
Follow us on Instagram @brokenandcoastal
Help spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I sit down with professional skier, artist, and filmmaker Sage Cattabriga-Alosa for a conversation about creativity, mentorship, and what it means to stay inspired after two decades in the mountains.

We talk about doing hard things, learning to love the process, and finding balance between creating for yourself and creating for the world. Sage shares lessons from a lifetime of big lines, film shoots, and creative pursuits, from early days with Teton Gravity Research to how he now thinks about legacy, mentorship, and raising kids in a digital world.

It’s an honest, grounded talk about timing, presence, and rediscovering joy in the work.

🎧 Listen if you’ve ever needed a reminder to slow down, stay curious, and do it for yourself first.

outside is Magic is hosted by Christopher San Agustin.
Produced by Broken and Coastal.
Follow us on Instagram @brokenandcoastal
Help spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

In this episode of outside is Magic, I sit down with artist, mountain biker, and psychology student Serena Rio for a conversation about fear, creativity, and the art of stepping outside your comfort zone.

We talk about her evolution from graffiti and murals in New York to painting in Los Angeles, her obsession with making friends, and how mountain biking became a mirror for courage and growth. Serena opens up about overcoming fear, finding balance through meditation and movement, and how psychology is shaping her next chapter, helping artists and athletes perform at their best.

It’s an honest talk about change, curiosity, and why comfort is the enemy of growth.

outside is Magic is hosted by Christopher San Agustin.
Produced by Broken and Coastal.
Follow us on Instagram @brokenandcoastal
Help spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.

This week there’s no guest, just me. I wanted to take a moment to share where the podcast is at, why I started it, and what I’ve learned 16 episodes in.

I talk about the intention behind outside is Magic, the challenges of scheduling and editing, the process of putting an episode together, and why these conversations have been so meaningful to me. It’s a little peek behind the scenes and a chance to reflect on where this project is going.

If you’ve been enjoying the show, the best way to support it is to share an episode with a friend, leave a comment, or reach out with feedback or guest suggestions. Thanks for being here.

outside is Magic is hosted by Christopher San Agustin.
Produced by Broken and Coastal.
Follow us on Instagram @brokenandcoastal
Help spread the magic. Hit follow, drop a review, or share the episode with someone who gets it. You never know who it might inspire.