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love, email actually

love, email actually

By: Mariangela Ruiz
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About this listen

Whether you run a small business, offer consulting services, sell on Etsy or Shopify, or handle marketing at a small company, email marketing can be your most powerful growth tool. In love, email actually, I share 15+ years of hard-earned email marketing wisdom, practical weekly exercises to boost your results, and proven solutions to the most stubborn email challenges. No fluff, no jargon—just real-world strategies from someone who’s been in the trenches of both B2C and B2B marketing.

Copyright 2025 All rights reserved.
Economics Marketing Marketing & Sales
Episodes
  • How to Increase Purchase Price with Email + Popup Strategy
    Oct 1 2025

    What if one simple tweak to your email strategy could instantly increase your average order value? In this episode, I break down a high-converting tactic: pairing your promotional emails with perfectly timed on-site pop-ups. Learn how to use bundles, discounts and popups to encourage larger purchases, without feeling pushy or salesy. Whether you're an Etsy store owner, small business owner, coach or consultant, you can get more value from every email campaign with this simple strategy.

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    3 mins
  • Simple FROM Line Test to Improve Your Email Open Rates
    Sep 24 2025

    In this episode of Love Email Actually, I'll share a quick but powerful email marketing exercise: testing your “From” address to improve open rates. Should you send emails from your brand name, or add a personal touch with a team member’s name? You’ll learn how to A/B test your from lines properly, how long to run your tests, and why this tiny change can lead to big improvements in engagement. Perfect for small business owners, creators, and anyone looking to build stronger, more personal email connections.

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    3 mins
  • Email Platform Checklist: How to Choose the Best ESP for Your Small Business
    Sep 17 2025

    Choosing an email platform can be confusing -- especially with so many providers claiming the best deliverability, automation, and pricing. In this episode, you’ll learn how to confidently compare top email marketing platforms like Mailchimp, ConvertKit, HubSpot, and Klaviyo using a 7-section checklist that covers everything from ease of use and deliverability to pricing, compliance, and integrations.

    Whether you’re just starting out or ready to upgrade your ESP, this episode walks you through exactly what to ask before signing a contract. Perfect for small business owners, Etsy or Shopify shop owners, bloggers, and entrepreneurs who want to make the most of their email marketing tools.

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    28 mins
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