experimental marketing : Situation Analysis and Competitive Advantage
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experimental marketing : Situation Analysis and Competitive Advantage
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About this listen
This episode provides an in-depth exploration of key branding and marketing concepts, covering topics such as brand purpose, product offerings, competitive analysis, brand personality, color psychology, logo design, slogans, and workshops for brand strategy development. It is structured to offer both theoretical insights and practical applications, making it an essential resource for businesses aiming to establish a strong brand identity and market presence.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.