Budget Battle Royale: The Smackdown Between Growth vs. Profit (+ The $250K Contest Catastrophe)* Two CEOs reveal the brutal truth about budgeting, why "set it and forget it" destroys businesses, and how to turn budget fights into innovation. Think you know how to budget? Think again. In this raw, unfiltered conversation, Brian and Brad (two CEOs who've built, scaled, and sold companies) destroy the myths around business budgeting and reveal why most entrepreneurs are doing it completely wrong. You'll discover: • Why the "baseline vs. zero-up" debate could make or break your company • The controversial "wish list" method that sparks innovation (even when you can't afford it) • How to handle the inevitable budget battles between departments • The shocking reason why 12-month budgets are obsolete in fast-moving industries • A real story of a $250,000 sales contest that got slashed to $25,000 days before launch (and how they pulled it off) This isn't theoretical business school stuff, these are battle-tested insights from leaders who've managed budgets from startup chaos to multi-million dollar operations. Whether you're a solo entrepreneur trying to figure out your first budget or a growing CEO struggling to prioritize competing demands, this episode will change how you think about every dollar you spend. Fair warning: The bourbon flows, the honesty is brutal, and by the end, you'll understand why budgeting isn't about spreadsheets, it's about survival, strategy, and making impossible choices. Hit subscribe for more real talk from CEOs in the trenches.