Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this game-changing episode, co-hosts Sasha and Hamen dive deep into the biggest challenge facing e-commerce brands: achieving consistent profitability. Fresh from Alex Hormozi's exclusive workshop in Vegas, Sasha shares powerful insights on why profit is an "unnatural result" and the exact strategies needed to force profitability in your business.

This episode is packed with actionable strategies for founders ready to stop leaving money on the table. Sasha and Hamen break down:

• The theory of constraints and how to identify your business bottlenecks
• Why most e-commerce sellers focus on the wrong metrics
• The exact sequence of problems to solve from $0 to 8-figures
• Alex Hormozi's "Two Stakes Theory" for maximizing customer lifetime value
• How to sell at the moment of highest customer deprivation

If you're struggling with inconsistent cash flow or wondering why your business isn't naturally profitable, this episode will transform how you think about scaling your e-commerce brand.

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Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
Linkedin: https://www.linkedin.com/in/sashakarabut/

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TIMESTAMPS:

0:00 - Intro & Alex Hormozi Workshop Insights
2:29 - Why Profit is an "Unnatural Result"
4:27 - Theory of Constraints: Supply vs Demand
7:29 - The Tree Analogy: Why Businesses Consume Everything
9:09 - Main Pain Point: Getting Profitable Sales
10:34 - Two Types of Business Constraints
12:47 - Capital Allocator vs Operational Manager
14:21 - Business Growth Sequence: Product → Audience → People
16:46 - Why You Must Never Skip Previous Activities
18:08 - Charlie Munger's Inversion Strategy
19:03 - How to Destroy Profit (And Avoid It)
20:28 - The Resource Allocation Game
22:08 - Pre-Order Business Model Strategy
25:31 - Customer-Funded Business Benefits
27:32 - Learning From the Right People at Right Level
30:10 - Personal Development = Business Development
32:17 - Focus on What You Avoid Most
37:09 - Why Businesses Plateau
39:29 - Wrong Order Example: Corporate Governance Before Product
41:08 - Alex Hormozi's Two Stakes Theory
42:38 - Selling at Moment of Highest Deprivation
44:28 - Restaurant Waiter Strategy Applied to E-commerce
46:04 - Key Implementation Takeaways
47:41 - Final Thoughts & Next Steps

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Priscilla Hajiantoni, founder of the multi-million-dollar skincare brand Bangn Body, to uncover the raw truth behind building an 8-figure ecommerce empire from scratch. Priscilla shares her jaw-dropping journey of risking her entire $100,000 house deposit, losing $80,000 to a failed supplier, and still having the grit to start over—ultimately building a brand that now sells one bottle every second.

You’ll learn:
• How to make the ultimate bet on yourself when everything’s on the line
• The real cost of entrepreneurship (spoiler: it’s not piña coladas on the beach)
• How to build evangelical customers with a community-first approach
• Scaling from 100 to 2,000 orders overnight after unexpected press coverage
• Critical mistakes founders make when hiring agencies vs. going in-house
• Why gifting your entire first batch can be the smartest marketing move
• How to bounce back stronger after losing your entire team

------------------------------------------------
Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

Connect with Priscilla Hajiantoni (Guest):
Instagram: https://www.instagram.com/priscillahajiantoni/
Bangn Body: https://www.bangnbody.com/

------------------------------------------------
TIMESTAMPS:

0:00 - Intro
1:03 - From House Deposit to Business Investment
2:38 - The $80,000 Supplier Disaster
5:58 - Never Settling for “Good Enough”
8:18 - The Mindset That Drives Success
12:28 - Getting Feedback from Real Customers
16:13 - The Reality of Entrepreneurship
20:32 - Daily Mail Explosion: 100 to 2,000 Orders
25:16 - The Power of Strategic Gifting
28:29 - Building Community Before Product
32:50 - Overcoming Camera Fear
36:45 - Agency Disasters and Hard Lessons
42:12 - Going from 10 Staff Back to 2
46:18 - The 6-Month Grind at $8M Revenue
50:24 - Rebuilding Trust in Hiring
52:30 - Future Vision and International Expansion

About eCom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #skincare #businessgrowth #bangnbody

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this game-changing episode, Sasha sits down with Steve Chapman, the founder building a $100 million brand in public with Hiro electrolytes. Steve breaks down his entire playbook from scaling his previous company Shine to $60M+ in sales, to now building Hiro with 50% month-on-month growth and targeting their first million-dollar month.

This episode is packed with actionable insights for founders ready to scale, including:
• How to leverage brand building over product optimization for explosive growth
• The ambassador-investor model that's driving authentic partnerships
• Why building in public accelerates growth and attracts top talent
• Strategic approaches to international expansion (US market entry)
• The psychology behind subscription models and customer retention Steve also shares his controversial take on Australia's tall poppy syndrome and how entrepreneurs can break through cultural barriers to build world-class businesses.

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Connect with Sasha (Host): Instagram: https://www.instagram.com/sasha_karabut/ Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/ Linkedin: https://www.linkedin.com/in/sashakarabut/

Connect with Steve Chapman (Guest):
Instagram: https://www.instagram.com/stevechapman_/
Website: https://www.stevechapman.co

---------------------------------
TIMESTAMPS:

0:00 - Intro
1:03 - Building a $100M
Brand in Public
3:46 - The Pressure of Public Goals
7:30 - From Shine to Hiro: Key Lessons
12:28 - Brand vs Product: The $100K Investment
16:13 - Consumer-Centric vs Elite Athlete Positioning
22:12 - Go-to-Market Strategy: Dehydrated Anonymous
26:18 - The Ambassador-Investor Partnership Model
30:56 - Getting Credibility for Partnership Deals
34:38 - The 16 Touch Points Rule
39:09 - 1500% Growth: What's Driving Success
43:36 - Live Events and Community Building
47:30 - Speed Wins Wars: Company Culture
51:22 - US Market Expansion Strategy
54:30 - The Water Bottle iPhone Moment
57:46 - DTC vs Retail: Lessons Learned
1:02:15 - Customer Service and Founder Involvement
1:06:45 - What Drives Steve's Mission
1:12:30 - Key Lessons for New Founders
1:16:20 - Final Advice

About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/