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eCom Capital Podcast

eCom Capital Podcast

By: Sasha Karabut
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About this listen

The Ecom Capital Podcast is the blueprint for eCommerce growth—one conversation at a time.

Hosted by Sasha Karabut, founder of Ecom Capital (8-figure company), the show uncovers how top founders and operators build, scale, and win in eCommerce.

No fluff. No theory. Just what’s working now.

New episodes every week.

© 2025 eCom Capital Podcast
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Episodes
  • THIS Is Why Your Ecommerce Stores Don't Convert (3 Fixes)
    Jul 21 2025

    Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

    In this game-changing episode, co-hosts Sasha and Hamen team up to break down the exact 3-lever system they’ve used to help ecommerce brands go from 1–2% to 9–10% conversion rates — turning $5K–$30K/month stores into serious profit machines.

    This is Part 1 of a 3-part series for founders ready to stop leaving money on the table. Sasha and Hamen share hard-won insights on:
    • Using pricing psychology to remove buyer friction
    • Structuring offers that feel irresistible
    • Building trust with simple but powerful social proof systems

    If you’re ready to pull the highest-impact levers in your business today, this episode is your starting point.

    ------------------------------------------------
    Connect with Sasha (Host):
    Instagram: https://www.instagram.com/sasha_karabut/
    Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
    Linkedin: https://www.linkedin.com/in/sashakarabut/
    ------------------------------------------------

    Ready to take your business to the next level?

    Follow Sasha below:

    Instagram: https://www.instagram.com/sasha_karabut/

    Facebook: https://www.facebook.com/SashaEcomCapital/

    Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

    LinkedIn: https://www.linkedin.com/in/sashakarabut/


    Show More Show Less
    46 mins
  • Why He Says 'Never Decrease Ad Spend' (Even When Losing)
    Jul 15 2025

    Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

    In this power-packed episode, Sasha teams up with Hamen Bamba to deliver the ultimate blueprint for growing from $10K to $100K per month. They bring in their proven track record of scaling brands rapidly through data-driven media buying strategies and systematic ad spend optimization.

    This isn't just theory - it's a tactical roadmap based on real case studies from their portfolio, including brands that went from zero to $1M in 90 days. If you're stuck in the $10-20K range wondering what's next, this episode will show you exactly how to break through to six figures monthly with laser focus and strategic execution.

    ------------------------------------------------
    Connect with Sasha (Host):
    Instagram: https://www.instagram.com/sasha_karabut/
    Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
    Linkedin: https://www.linkedin.com/in/sashakarabut/
    ------------------------------------------------

    TIMESTAMPS:
    00:00 - Intro
    01:00 - Why Most Brands Get Stuck at $10K
    02:38 - Zero to $20K Success Stories Revealed
    05:49 - The Founder-Led Content Advantage
    10:53 - Key Ingredients for Rapid Growth
    12:40 - When 30% Profit Margins Are Actually Good
    15:18 - The $100K Monthly Milestone Mindset
    17:05 - Weekly vs Monthly Budget Strategy
    19:15 - Zero to $1M in 90 Days Case Study
    24:20 - The 20% Weekly Growth Rule
    27:26 - When to Actually Decrease Ad Spend
    29:13 - Biggest Scaling Distractions to Avoid
    31:39 - Why New Products Kill Growth
    35:02 - The Multi-Platform Trap
    38:19 - The Woman in Red Dress Effect
    41:24 - Email Marketing Time Waster Alert
    44:52 - Capital Allocation vs Operations
    46:30 - Your Next Level Action Plan

    About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

    #ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth

    Ready to take your business to the next level?

    Follow Sasha below:

    Instagram: https://www.instagram.com/sasha_karabut/

    Facebook: https://www.facebook.com/SashaEcomCapital/

    Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

    LinkedIn: https://www.linkedin.com/in/sashakarabut/


    Show More Show Less
    50 mins
  • Meet the Creative Strategist Behind Multiple 8-Figure DTC Brands
    Jul 10 2025

    Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

    From Touring DJ to Scaling $20M+ Ecom Brands: Jamie went from global DJ to building Defiant—one of Australia's leading agencies helping 300+ DTC eCom, Saas and service based brands scale fast.

    In this episode, he reveals his secret to creating performance creatives that actually convert, why most ad creatives fail to scale brands past $1M, and the 3-2-2 testing method that consistently identifies winning creatives - including how one simple meme creative generated $1.8 million in sales and so on.

    ------------------------------------------------
    Connect with Jamie Kritharas (Guest):
    Instagram: https://www.instagram.com/jamiekritharas/
    Linkedin: https://www.linkedin.com/in/jamie-kritharas/

    Connect with Sasha (Host):
    Instagram: https://www.instagram.com/sasha_karabut/
    Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
    Linkedin: https://www.linkedin.com/in/sashakarabut/

    ------------------------------------------------
    TIMESTAMPS:
    00:00 - Intro
    01:05 - From DJ to Building Australia’s leading Creative Agency
    13:26 - Why He Never Train his Employees (The Senior-Only Hiring Strategy)17:37 - How Incentives Fix Culture Problems
    23:46 - Who to Hire — and When?
    27:51 - Junior vs Senior Talent
    33:46 - Hiring Process & Culture (Lost 50% of Team overnight)
    46:00 - How to Make Creatives That Actually Convert
    48:07 - Brand Creatives vs Performance creatives
    54:20 - The $1.8M Meme Creative
    54:58 - Which creatives are working in 2025? (Trends)
    58:27 - The 3-2-2 Method for Testing Creatives
    01:04:40 - Why E-commerce Brands Plateau?
    01:10:30 - Should You Scale to Multiple Avatars? (And When)
    01:13:54 - Writing Ad Copy: Customer-First
    01:16:15 - 3 Step System to Scale Any E-commerce Brand

    About Ecom Capital Podcast: eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

    #ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth

    Ready to take your business to the next level?

    Follow Sasha below:

    Instagram: https://www.instagram.com/sasha_karabut/

    Facebook: https://www.facebook.com/SashaEcomCapital/

    Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

    LinkedIn: https://www.linkedin.com/in/sashakarabut/


    Show More Show Less
    1 hr and 23 mins

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