Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Jess Redman and Benji Dimitrioski, co-founders of Nature's Pharmacy, a multi-million dollar real food brand that started in a home kitchen during COVID.

They reveal how they turned a product with a 4-week shelf life into an advantage, grew to 500+ health food stores, and hit 6-figures in their first year on a $300 Fiverr website. You'll discover the unconventional strategies that allowed them to scale in one of the world's toughest regulatory landscapes without compromising their core mission: 100% natural products.

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Connect with Sasha
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

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Connect with Jess & Benji (Natures Farmer Sea)
Website: https://www.naturesfarmersea.com/
Jess: https://www.instagram.com/jessredmanofficial
Benji: https://www.instagram.com/benjidimitrioskiofficial

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TIMESTAMPS
0:00 - 100 Hour Weeks & Building From Home
0:25 - Growing To 200+ Health Food Stores
3:39 - What Is Sea Moss Explained
4:06 - Finding The Cleanest Sea Moss In St. Lucia
6:30 - Building The First Website ($300 Fiverr)
8:00 - Product Benefits & First Trials
15:30 - Formulating The Product & Taste
23:48 - The $300/Week Salary Reality
30:51 - Delayed Gratification Strategy
36:23 - Making The Right Business Decisions
40:10 - The 4-Week Shelf Life Challenge
41:05 - Social Media Content That Drives Sales
45:36 - The Regulatory Nightmare & FDA Compliance
48:15 - Operations Manager Challenges
52:30 - Staying Compliant Without Overselling
57:00 - Scaling Warehouses & Infrastructure
1:01:00 - Growth Mindset & Leadership Philosophy
1:01:40 - Promoting From Within Culture

About eCom Capital Podcast
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Hamen Bamba, an ecommerce expert and media buying specialist who has spent over $30 million in ad spend and generated over $120 million in sales. Hamen reveals the one critical business element that can make or break any ecommerce venture, sharing insights on gross profit optimization, content strategy, and scaling frameworks that separate successful brands from struggling ones.

You'll learn:
• Why gross profit dollars matter more than profit percentages for sustainable scaling
• The 8-10x product pricing rule that enables bulletproof business margins
• How to compete against Amazon by building premium brand positioning
• Advanced upsell strategies that can double your average order value overnight


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Connect with Sasha (Host)
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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TIMESTAMPS

0:00 - Intro: The One Thing You Cannot Mess Up
1:38 - Hammond's Background and $120M Journey
3:08 - The Validation Process Most Brands Miss
4:06 - Why Profit Doesn't Equal Bank Account Growth
6:07 - The Margin Arbitrage That Enables Scaling
8:03 - Gross Profit Dollars vs Percentages Explained
10:54 - The Hunter Analogy: Rabbits vs Buffalo Products
14:07 - Real Client Story: $5000 Coaching Lesson
16:44 - Product Economics Calculator Breakdown
18:03 - Fixing Poor Margins: Two Strategic Levers
21:07 - Content Machine Strategy for Lower Acquisition Costs
23:05 - Hook vs Body: Ad Structure Mastery
24:02 - The Peacocking Dating Analogy for Ads
27:01 - Overcoming Fear of Online Embarrassment
28:42 - Lifetime Value Extension Strategies
30:27 - Subscribe & Save Model Case Study
34:51 - Product Selection: The 8-10X Rule
37:24 - Amazon vs Brand Positioning Strategy
40:27 - Why Dropshipping Struggles Against Brands
41:47 - Resources and Next Steps

About eCom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #skincare #businessgrowth

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a call to build & scale your ecommerce brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha sits down with Paul, a professional executive chef turned ecommerce entrepreneur. Paul shares his remarkable journey from launching kitchen knives targeting female foodies to finding massive success with barbecue products for male outdoor cooking enthusiasts, all while juggling a full-time chef career, job loss, and new parenthood.

You'll learn:
• How to systematically test and pivot products using data-driven decisions
• The power of authentic content creators who actually use your products
• Why product validation beats perfection when launching new products
• How to scale from $3K to $15K monthly revenue with proper ad spend strategies

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Connect with Sasha (Host)

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/

LinkedIn: https://www.linkedin.com/in/sashakarabut/
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TIMESTAMPS

0:00 - Intro
2:03 - From chef to ecommerce: Paul's initial product selection
4:17 - Early challenges with female foodie avatar and knives
8:17 - The pivotal shift to authentic content creators
13:02 - Data-driven pivot from female to male barbecue market
18:07 - 18 months of persistence despite setbacks
22:10 - Job loss, new baby, and knee surgery challenges
25:04 - Product validation strategy: $200 test approach
28:21 - Finding product-market fit with barbecue blanket
33:50 - Speed of execution: weeks vs months to launch
41:27 - Current performance: 2.3% conversion, $118 AOV
47:67 - Creative strategy: hooks vs full ad content
56:45 - The masked entrepreneur concept for job security
1:04:26 - Future scaling plans and fulfillment solutions

About eCom Capital Podcast

eCom Capital Podcast is a show about scaling e-commerce businesses. Host Sasha Karabut talks to successful founders and industry experts, sharing strategies on how to build, grow, and scale profitable ecommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/