Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this raw, unfiltered case study episode, Sasha and Hamen break down how they scaled one of their internal eCommerce brands from $4,000/month to $120,000+/month in just 12 months—while simultaneously increasing profitability from near-zero to $1,000-$2,000 per day in consistent daily profit. This is the exact same system they teach their communities, and it's a masterclass in identifying the right problems to solve in the right sequence. If you're spinning your wheels testing random ideas, changing your store every week, and never seeing real growth, this episode will completely rewire how you approach scaling. They tested hundreds of creatives, optimized ad spend, revamped their USP, and fixed three critical metrics that most founders ignore—and the results speak for themselves.

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Connect with Sasha(Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/

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Timestamps:

0:00 - Intro: 30X Growth & $120K/Month Case Study
0:38 - The Power of Scaling From $4K to $120K in 12 Months
2:01 - Why Identifying the Right Problem in the Right Sequence is Everything
3:05 - The Three-Metric Framework: AOV, CPC, and Conversion Rate
4:04 - What Happens When Founders Spread Themselves Too Thin
4:44 - Stage 1: Opening Up Traffic (Why You Need More Ad Spend Data)

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call here to build and Scale your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

From a Wife's Health Crisis to a 7-Figure Wellness Brand: The NUVIE Saunas Journey

In this powerful episode, Sasha sits down with Simon, co-founder of NUVIE Saunas, to discuss an incredible entrepreneurial journey born from personal tragedy.

When Simon's wife Alana received a challenging health diagnosis four years ago, they didn't just survive—they discovered a passion that would become a 7-figure eCommerce business. But what makes this story truly remarkable is how Simon took massive risks on a completely unvalidated, high-ticket product ($12,000 saunas) and not only made it work, but built one of the most compelling wellness brands in Australia. This is the raw, unfiltered story of how faith, product conviction, and calculated risk-taking create life-changing outcomes.

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Connect with Simon Brosolo (Guest):
Website: https://www.nuvie.com.au/
Linkedin: https://www.linkedin.com/in/simon-brosolo-14706420

Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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Timestamps:
00:00 - Intro: Selling $12,000 Saunas Off a Render
01:18 - Alana's Health Crisis: The Origin of NUVIE
02:01 - The NICEN Detox Protocol (Created for 9/11 Firefighters)
03:02 - How the Protocol Works: 30 Days to Detoxify
04:10 - Sasha's Initial Pushback: "This Is Too Risky"
05:03 - The Trend Validation: Why Simon Was So Convinced
06:06 - From Corporate to Entrepreneurship
08:06 - First Sales: $15K Products, Zero Customer Interaction
09:48 - Moving Beyond Renders: Real Product Validation
10:31 - The Risk Analysis Call That Changed Everything
11:00 - Income Pressure & Making It Work Without a Salary
13:36 - Team Building & Delegation (Bringing in Operations Experts)
15:49 - Scaling From 7-Figures to 8-Figures
16:46 - The Power of the Founder Story in Marketing
18:20 - Product Complexity & Fulfillment Challenges
20:06 - How to Build a Real Brand

About Ecom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/

Schedule a Call to Build & Scale Your Ecommerce Brand → https://www.ecomcapital.com/demo/schedule

In this episode, Sasha Karabut sits down with co-host and media buying powerhouse Hamen Bamba—who has spent over $30 million on advertising and generated more than $120 million in revenue—to expose the biggest mistake most founders make when launching their brands.

They reveal why jumping into a subscription-based model is a guaranteed path to cash flow disaster, and share the proven framework that actually works.

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Connect with Sasha (Host):
Instagram: https://www.instagram.com/sasha_karabut/
Facebook: https://www.facebook.com/The.Real.Sasha.Karabut/
LinkedIn: https://www.linkedin.com/in/sashakarabut/
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Timestamps:
00:00 - Intro
01:00 - Why you need cash flow when starting out
03:15 - First-time founder thinking that kills subscription models
13:22 - Athletic Greens vs Shilajit: Bulk purchase model comparison that works
16:26 - David Johns' 12-month supply strategy: How to filter customers right
18:50 - Public company subscription disaster: The pet consumables case study that failed
23:42 - Sasha's Bissou shoe brand: $15K spent on subscriptions, zero conversions
29:37 - Grooming Here UK's "hygiene plan" strategy: Transparency vs deception
30:19 - What skills you actually need to succeed with subscriptions
35:16 - Asmin's Tongat Ali brand: $60K/month profit without subscriptions
36:21 - The right sequence: Profitable first purchase → then optional subscriptions

About Ecom Capital Podcast:
eCom Capital Podcast is a show about scaling e-commerce businesses. The host Sasha Karabut talks to successful founders, industry experts and shares strategies on how to build, grow and scale profitable eCommerce brands.

#ecommerce #ecom #onlinebusiness #entrepreneur #business #scaling #shopify #dropshipping #businessgrowth #subscriptionmodel #cashflow #profitability #ecommercestrategy #mediabuying #AOV

Ready to take your business to the next level?

Follow Sasha below:

Instagram: https://www.instagram.com/sasha_karabut/

Facebook: https://www.facebook.com/SashaEcomCapital/

Youtube: https://www.youtube.com/channel/UCfVhWUtWBs_Hm-FrQJot8-Q

LinkedIn: https://www.linkedin.com/in/sashakarabut/