aimie Schwartzman, Chief Creative Strategist at Flux Branding
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aimie Schwartzman, Chief Creative Strategist at Flux Branding
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About this listen
New Interview Drop: Jaimie Schwartzman, Creative Strategist at Flux Branding
Jaimie shares how her proprietary IDEA Method helps companies rediscover who they are — and who they’re meant to be.
We dig into:
💡 The origins of the IDEA Method and how it uncovers a brand’s true identity
🌪️ What to do first when your brand faces upheaval or major change
❤️ Why culture is the heartbeat of every authentic brand
🔄 Lessons from rebranding across wildly different industries — from car parts to Spotify
🤖 How to stay human and authentic in an AI-driven branding world
It’s a powerful conversation about identity, resilience, and creativity in motion.
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