Zia is betting on CrossFit!
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About this listen
Zia Rohrbaugh is a 15+yr owner of CrossFit Counter Culture in Encinitas California. She's also a member of the CrossFit Affiliate Council and one of the most influential owners in CrossFit. She's about to open her 2nd location in Oceanside in Jan 2026. We talk: why open a 2nd affiliate; How to manage multiple affiliates; The great real estate crisis for affiliate owners; Counter Culture is a HEALTH HOME - IVs, Blood Panels, and Health Care Coverage; and should CrossFit allow Garage Gym affiliates.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.